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Marketing for Mexico Capstone Preso V3 July2011
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Marketing for Mexico Capstone Preso V3 July2011

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Capstone specializes in providing brand design, integration and content marketing for Fortune 1,000 > hospitality, tourism, real estate industries. Recently opened an office in Cabo San Lucas — ...

Capstone specializes in providing brand design, integration and content marketing for Fortune 1,000 > hospitality, tourism, real estate industries. Recently opened an office in Cabo San Lucas — Enjoy!

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    Marketing for Mexico Capstone Preso V3 July2011 Marketing for Mexico Capstone Preso V3 July2011 Presentation Transcript

    • Lifestyle Marketing.The Choice is Theirs’
      Marketing for the hospitality
      and real estate industries.
    • Lifestyle Choices
      As consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer, with the right message, in the right time and place— and being able to understand the direct sales impact of those efforts.
    • Create Qualified Leadswith the right communication
      Internet
      Social Media
      eMail
      Newsletter
      Video
      Events
      Direct Mail
      Call Chase
      Front of Mind. (If you aren’t, your competition will)
    • Are You Social?
      “Social networking will continue to alter not just the global online landscape, but the consumer experience at large.”
    • Video Drives Traffic
      More Americans are using video sharing sites — and they are doing so more frequently.  As of May 2011, 71% of online adults reported watching videos on a video sharing site.
      CostaBaja
      Club Campestre
      Puerto Los Cabos
      Welk Resorts
    • Mobile Friendly for People On the Go
      83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone.
    • Capstone Studios, Inc.Get Results. Guaranteed.
      US-based marketing, public relations, media, and marketing firm specializing in real estate, travel, hospitality, and lifestyle clientele.
      Now, conveniently located in Los Cabos! Hands-on local presence and full-service marketing and public relations programs.
    • Capstone Studios, Inc.Get Results. Guaranteed.
      Regarded as specialists in lifestyle branding for the hospitality and real estate industries.
      The benefits for hotels, resorts, major corporations, real estate and real estate developments are unparalleled.
      Clientele includes Fortune 500 companies.
      Hands on approach with up to date research on consumer behavior and research.
    • Services with Tiered Solutions
      • Consulting & Marketing Research
      • Identity Design
      • Websites & Internet Marketing
      • Social Media
      • Lead Generation Campaigns
      • Sales Center & Environmental Design
      • Public Relations
      • Advertising & Direct Response
      • eMarketing (email, newsletters, sweepstakes)
      • HD Video Production & Streaming Rich Media Applications
      • Collateral
    • Capstone Studios, Inc.A Partner. Not a Vendor.
      When working with Capstone Studios, we learn your business inside out and become an extension of your team.
      We pride ourselves in being accessible.
      Each client, each project and each individual is extremely important to us.
      Success is when clients are thrilled with the results.
      We tend to retain our clients for years because of the trusted relationship we build.
    • Partners
      John Taylor Dismukes
      After graduating from Art Center College of Design, John quickly made a name in the music and entertainment industries. His original works have graced the covers of numerous albums for rock legends such as The Grateful Dead, Megadeath, Foreigner, and Steppenwolf and blockbuster movies from Star Wars, Mad Max Jurassic Park, to Spiderman and Avatar, John’s work is seen around the globe. John is considered to be a pioneer of digital imaging techniques.
    • Partners
      Jo-Anne Redwood
      Also an Alumnus of Art Center, Jo-Anne launched her career working under Walter Landor whom many consider the pioneer in branding. After a successful career in the entertainment field, she launched Capstone Studios focusing on Fortune 500 companies in the technology, real estate and travel industries. She is sought out for speaking engagements and serves as council on NAHB, 55+ Housing, and the Building Industry Association as well being an active participant in several Mexico-related associations including MREC, Mexico Chamber of Commerce, Perspectives, ii and RCI.
    • Partners
      Seth Romans
      A USC graduate in Creative Writing and English Literature, Seth worked at Warner Bros. and MGM Studios. His writing ability, leadership skills and natural marketing senses allowed him an opportunity to head the Home Entertainment division and launch a new product called a “DVD” for MGM Studios. Seth expanded his career options when he moved to Los Cabos a decade where he earned a reputation for having one of the best marketing minds and an expert in marketing Mexican tourism markets specializing in developing Lead Generation campaigns for American buyers.
    • Identity Design
    • Web & Interactive
    • Internet
      Savvy
      • Latest web standards and technologies
      • Social Media Campaigns
      • Graphic design and interactive, streamed 
media production
      • Search engine optimization
      • Internet marketing strategies
      • Comprehensive analytics and detailed reporting
    • eMail Strategies, Blogs & Social Media
      Content Development
      30% - 75% Click-through rates
      Mailing list acquisition
      Graphic design & HTML
      Detailed monitoring and reporting
      Newsletters and travel promotions
      News releases and public relations communication
    • Brand ExtensionsIdentity, Packaging,& Merchandising
    • Print &
      Collateral
      • Magazine advertisement
      • PR articles & content
      • Brochures and direct mail
      • Newsletters (on and offline)
      • Promotional & 
merchandising items
    • Engaging, Beauty & Testimonial Videos
      • Award-winning creative direction and cinematography
      • State-of-the-art equipment and technology
      • HD and Blu-Ray authoring
      • Internet optimization (YouTube, webdeployment, etc.)
      • Multi-languageand subtitle support
    • Traditional Print Support
    • Sales Centers, Kiosks & Signage
    • Consumers Have Choices.Help Them Pick You.
    • Contact Us
      USA ~ Jo-Anne Redwood
      + 949-888-9911 (main)
      + 213-716-6087 (cell USA)
      + 949-444-4032 (Cell MX)
      jar@capstonestudios.com
      www.capstonestudios.com
      www.dismukes.com
      Social Media
      @joanneredwood
      @capstonestudios
      @TweetsMexico
      www.facebook.com/CapstoneStudios
      Also on YouTube, LinkedIn & Google+
      Mexico ~ Seth RomansVP Latin America> BiLingual
      Phone:> 624-142-5577> 624-142-3737 > Cell: 624-191-2179
      eMail
      Seth@CapstoneStudios.com
      Social Media
      @capstonestudios
      @TweetsMexico
      www.facebook.com/CapstoneStudios
      Also on YouTube, LinkedIn & Google+