Blasting Through Barriers: Applying Social Media to Third Sector Organisations Joanne Jacobs Social Media Expert Consultant Email: [email_address] Twitter: @joannejacobs Blog: http://www.joannejacobs.net/ Mob: (+44) 07948 318 298 SkypeIn: (+44) 0208 144 9348

Scope of the Masterclass Questions to address Social media opportunities Barriers to adoption Barriers to participation Barriers to sustainability Costs versus Benefits Questions

Questions to address

Social media opportunities

Barriers to adoption

Barriers to participation

Barriers to sustainability

Costs versus Benefits

Questions

Questions to address What do we want to achieve with SoMe? What information do we want globally accessible? What resources do we have to support a SoMe strategy? What do we intend to do to keep up with the changes to the SoMe landscape? What if we ignore SoMe?

What do we want to achieve with SoMe?

What information do we want globally accessible?

What resources do we have to support a SoMe strategy?

What do we intend to do to keep up with the changes to the SoMe landscape?

What if we ignore SoMe?

What if we ignore it? http://uk.youtube.com/watch?v=uNI2Chjzr1M

This morning... http://wearesocial.net/blog/2009/01/stephen-fry-joys-twitter/

Social media opportunities Community expectation of participation Capacity to access community members in ways never before achieved Can use the expertise of the community to add value to the network Can develop niche problem solving groups for community benefits More creative funding opportunities

Community expectation of participation

Capacity to access community members in ways never before achieved

Can use the expertise of the community to add value to the network

Can develop niche problem solving groups for community benefits

More creative funding opportunities

SoMe channels Blogs: http://www.charityblog.org.uk/wordpress/links/ Wiki: http://ceonyc.pbwiki.com/SuperbowlLxi Gated communities (eg: Ning): http://www.ning.com/?view=search&term=Charity Collaborative problem solving: http://ovc.mo.jo/ Twitter channels: http://www.brandrepublic.com/News/875240/Twitter-unites-users-global-fundraising-push/ Facebook: http://www.facebook.com/profile.php?id=774558124&v=feed&story_fbid=58298202058#/s.php?q=charity&sid=342cf4440ed69bc35cf68dd27d558157&init=q&sf=t&_ecdc=false&n=-1&o=4&k=100000000020

Blogs: http://www.charityblog.org.uk/wordpress/links/

Wiki: http://ceonyc.pbwiki.com/SuperbowlLxi

Gated communities (eg: Ning): http://www.ning.com/?view=search&term=Charity

Collaborative problem solving: http://ovc.mo.jo/

Twitter channels: http://www.brandrepublic.com/News/875240/Twitter-unites-users-global-fundraising-push/

Facebook: http://www.facebook.com/profile.php?id=774558124&v=feed&story_fbid=58298202058#/s.php?q=charity&sid=342cf4440ed69bc35cf68dd27d558157&init=q&sf=t&_ecdc=false&n=-1&o=4&k=100000000020

Barriers to adoption Build it, and they will come... NOT. Need to ensure tools meet literacies of community members. Need to communicate existence of social media strategies. Need to ensure the content is interactive, not broadcasting. Need to educate about contribution and reward useful participation

Build it, and they will come... NOT.

Need to ensure tools meet literacies of community members.

Need to communicate existence of social media strategies.

Need to ensure the content is interactive, not broadcasting.

Need to educate about contribution and reward useful participation

Barriers to participation No content Rhetorical/reporting oriented content Difficult/hard to navigate interface No incentives to add content/participate No follow-up on contributions Poor or limited notifications on updates or new content

No content

Rhetorical/reporting oriented content

Difficult/hard to navigate interface

No incentives to add content/participate

No follow-up on contributions

Poor or limited notifications on updates or new content

Barriers to sustainability Single channel strategy (ie: one SoMe tool only or just a few tools used) Getting rid of SoMe staffing or resources in difficult financial times Changing needs of the community Poor conversion of reporting from data aggregated as part of a SoMe strategy Change of management

Single channel strategy (ie: one SoMe tool only or just a few tools used)

Getting rid of SoMe staffing or resources in difficult financial times

Changing needs of the community

Poor conversion of reporting from data aggregated as part of a SoMe strategy

Change of management

Costs versus Benefits Costs of SoMe are always outweighed by benefits, particularly in community driven organisations SoMe failure usually the result of deployment rather than technological errors SoMe represent simple tools for reporting and inclusion in funding rounds. This element should not be ignored. SEEK ASSISTANCE for sustainability.

Costs of SoMe are always outweighed by benefits, particularly in community driven organisations

SoMe failure usually the result of deployment rather than technological errors

SoMe represent simple tools for reporting and inclusion in funding rounds. This element should not be ignored.

SEEK ASSISTANCE for sustainability.

Questions? Joanne Jacobs Social Media Expert Consultant Email: [email_address] Blog: http://joannejacobs.net/ Phone: (+44) 07948 318 298 Twitter: @joannejacobs SkypeIn: (+44) 0208 144 9348

Joanne Jacobs

Social Media Expert Consultant

Email: [email_address]

Blog: http://joannejacobs.net/

Phone: (+44) 07948 318 298

Twitter: @joannejacobs

SkypeIn: (+44) 0208 144 9348