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Blasting Through Barriers:  Applying Social Media to  Third Sector Organisations Joanne Jacobs Social Media Expert Consult...
Scope of the Masterclass <ul><li>Questions to address </li></ul><ul><li>Social media opportunities </li></ul><ul><li>Barri...
Questions to address <ul><li>What do we want to achieve with SoMe? </li></ul><ul><li>What information do we want  globally...
What if we ignore it? http://uk.youtube.com/watch?v=uNI2Chjzr1M
This morning... http://wearesocial.net/blog/2009/01/stephen-fry-joys-twitter/
Social media opportunities <ul><li>Community expectation of participation </li></ul><ul><li>Capacity to access community m...
SoMe channels <ul><li>Blogs:  http://www.charityblog.org.uk/wordpress/links/ </li></ul><ul><li>Wiki:  http://ceonyc.pbwiki...
Barriers to adoption <ul><li>Build it, and they will come... NOT. </li></ul><ul><li>Need to ensure tools meet literacies o...
Barriers to participation <ul><li>No content </li></ul><ul><li>Rhetorical/reporting oriented content </li></ul><ul><li>Dif...
Barriers to sustainability <ul><li>Single channel strategy (ie: one SoMe tool only or just a few tools used) </li></ul><ul...
Costs versus Benefits <ul><li>Costs of SoMe are always outweighed by benefits, particularly in community driven organisati...
Questions? <ul><li>Joanne Jacobs </li></ul><ul><li>Social Media Expert Consultant </li></ul><ul><li>Email:  [email_address...
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Social Media Exchange: Blasting Through Barriers - Applying social media to 3rd sector organisations

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What are the opportunities of social media and what are the barriers to adoption/participation/sustainability of a social media strategy?

NB: 3rd sector are charities, non-profits and government organisations or QuaNGOs.

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Transcript of "Social Media Exchange: Blasting Through Barriers - Applying social media to 3rd sector organisations"

  1. 1. Blasting Through Barriers: Applying Social Media to Third Sector Organisations Joanne Jacobs Social Media Expert Consultant Email: [email_address] Twitter: @joannejacobs Blog: http://www.joannejacobs.net/ Mob: (+44) 07948 318 298 SkypeIn: (+44) 0208 144 9348
  2. 2. Scope of the Masterclass <ul><li>Questions to address </li></ul><ul><li>Social media opportunities </li></ul><ul><li>Barriers to adoption </li></ul><ul><li>Barriers to participation </li></ul><ul><li>Barriers to sustainability </li></ul><ul><li>Costs versus Benefits </li></ul><ul><li>Questions </li></ul>
  3. 3. Questions to address <ul><li>What do we want to achieve with SoMe? </li></ul><ul><li>What information do we want globally accessible? </li></ul><ul><li>What resources do we have to support a SoMe strategy? </li></ul><ul><li>What do we intend to do to keep up with the changes to the SoMe landscape? </li></ul><ul><li>What if we ignore SoMe? </li></ul>
  4. 4. What if we ignore it? http://uk.youtube.com/watch?v=uNI2Chjzr1M
  5. 5. This morning... http://wearesocial.net/blog/2009/01/stephen-fry-joys-twitter/
  6. 6. Social media opportunities <ul><li>Community expectation of participation </li></ul><ul><li>Capacity to access community members in ways never before achieved </li></ul><ul><li>Can use the expertise of the community to add value to the network </li></ul><ul><li>Can develop niche problem solving groups for community benefits </li></ul><ul><li>More creative funding opportunities </li></ul>
  7. 7. SoMe channels <ul><li>Blogs: http://www.charityblog.org.uk/wordpress/links/ </li></ul><ul><li>Wiki: http://ceonyc.pbwiki.com/SuperbowlLxi </li></ul><ul><li>Gated communities (eg: Ning): http://www.ning.com/?view=search&term=Charity </li></ul><ul><li>Collaborative problem solving: http://ovc.mo.jo/ </li></ul><ul><li>Twitter channels: http://www.brandrepublic.com/News/875240/Twitter-unites-users-global-fundraising-push/ </li></ul><ul><li>Facebook: http://www.facebook.com/profile.php?id=774558124&v=feed&story_fbid=58298202058#/s.php?q=charity&sid=342cf4440ed69bc35cf68dd27d558157&init=q&sf=t&_ecdc=false&n=-1&o=4&k=100000000020 </li></ul>
  8. 8. Barriers to adoption <ul><li>Build it, and they will come... NOT. </li></ul><ul><li>Need to ensure tools meet literacies of community members. </li></ul><ul><li>Need to communicate existence of social media strategies. </li></ul><ul><li>Need to ensure the content is interactive, not broadcasting. </li></ul><ul><li>Need to educate about contribution and reward useful participation </li></ul>
  9. 9. Barriers to participation <ul><li>No content </li></ul><ul><li>Rhetorical/reporting oriented content </li></ul><ul><li>Difficult/hard to navigate interface </li></ul><ul><li>No incentives to add content/participate </li></ul><ul><li>No follow-up on contributions </li></ul><ul><li>Poor or limited notifications on updates or new content </li></ul>
  10. 10. Barriers to sustainability <ul><li>Single channel strategy (ie: one SoMe tool only or just a few tools used) </li></ul><ul><li>Getting rid of SoMe staffing or resources in difficult financial times </li></ul><ul><li>Changing needs of the community </li></ul><ul><li>Poor conversion of reporting from data aggregated as part of a SoMe strategy </li></ul><ul><li>Change of management </li></ul>
  11. 11. Costs versus Benefits <ul><li>Costs of SoMe are always outweighed by benefits, particularly in community driven organisations </li></ul><ul><li>SoMe failure usually the result of deployment rather than technological errors </li></ul><ul><li>SoMe represent simple tools for reporting and inclusion in funding rounds. This element should not be ignored. </li></ul><ul><li>SEEK ASSISTANCE for sustainability. </li></ul>
  12. 12. Questions? <ul><li>Joanne Jacobs </li></ul><ul><li>Social Media Expert Consultant </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Blog: http://joannejacobs.net/ </li></ul><ul><li>Phone: (+44) 07948 318 298 </li></ul><ul><li>Twitter: @joannejacobs </li></ul><ul><li>SkypeIn: (+44) 0208 144 9348 </li></ul>
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