Social Media Exchange: Blasting Through Barriers - Applying social media to 3rd sector organisations
Upcoming SlideShare
Loading in...5
×
 

Social Media Exchange: Blasting Through Barriers - Applying social media to 3rd sector organisations

on

  • 4,702 views

What are the opportunities of social media and what are the barriers to adoption/participation/sustainability of a social media strategy? ...

What are the opportunities of social media and what are the barriers to adoption/participation/sustainability of a social media strategy?

NB: 3rd sector are charities, non-profits and government organisations or QuaNGOs.

Statistics

Views

Total Views
4,702
Views on SlideShare
4,682
Embed Views
20

Actions

Likes
8
Downloads
75
Comments
0

3 Embeds 20

http://socialmediaexchange.org.uk 13
http://www.linkedin.com 5
http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Exchange: Blasting Through Barriers - Applying social media to 3rd sector organisations Social Media Exchange: Blasting Through Barriers - Applying social media to 3rd sector organisations Presentation Transcript

    • Blasting Through Barriers: Applying Social Media to Third Sector Organisations Joanne Jacobs Social Media Expert Consultant Email: [email_address] Twitter: @joannejacobs Blog: http://www.joannejacobs.net/ Mob: (+44) 07948 318 298 SkypeIn: (+44) 0208 144 9348
    • Scope of the Masterclass
      • Questions to address
      • Social media opportunities
      • Barriers to adoption
      • Barriers to participation
      • Barriers to sustainability
      • Costs versus Benefits
      • Questions
    • Questions to address
      • What do we want to achieve with SoMe?
      • What information do we want globally accessible?
      • What resources do we have to support a SoMe strategy?
      • What do we intend to do to keep up with the changes to the SoMe landscape?
      • What if we ignore SoMe?
    • What if we ignore it? http://uk.youtube.com/watch?v=uNI2Chjzr1M
    • This morning... http://wearesocial.net/blog/2009/01/stephen-fry-joys-twitter/
    • Social media opportunities
      • Community expectation of participation
      • Capacity to access community members in ways never before achieved
      • Can use the expertise of the community to add value to the network
      • Can develop niche problem solving groups for community benefits
      • More creative funding opportunities
    • SoMe channels
      • Blogs: http://www.charityblog.org.uk/wordpress/links/
      • Wiki: http://ceonyc.pbwiki.com/SuperbowlLxi
      • Gated communities (eg: Ning): http://www.ning.com/?view=search&term=Charity
      • Collaborative problem solving: http://ovc.mo.jo/
      • Twitter channels: http://www.brandrepublic.com/News/875240/Twitter-unites-users-global-fundraising-push/
      • Facebook: http://www.facebook.com/profile.php?id=774558124&v=feed&story_fbid=58298202058#/s.php?q=charity&sid=342cf4440ed69bc35cf68dd27d558157&init=q&sf=t&_ecdc=false&n=-1&o=4&k=100000000020
    • Barriers to adoption
      • Build it, and they will come... NOT.
      • Need to ensure tools meet literacies of community members.
      • Need to communicate existence of social media strategies.
      • Need to ensure the content is interactive, not broadcasting.
      • Need to educate about contribution and reward useful participation
    • Barriers to participation
      • No content
      • Rhetorical/reporting oriented content
      • Difficult/hard to navigate interface
      • No incentives to add content/participate
      • No follow-up on contributions
      • Poor or limited notifications on updates or new content
    • Barriers to sustainability
      • Single channel strategy (ie: one SoMe tool only or just a few tools used)
      • Getting rid of SoMe staffing or resources in difficult financial times
      • Changing needs of the community
      • Poor conversion of reporting from data aggregated as part of a SoMe strategy
      • Change of management
    • Costs versus Benefits
      • Costs of SoMe are always outweighed by benefits, particularly in community driven organisations
      • SoMe failure usually the result of deployment rather than technological errors
      • SoMe represent simple tools for reporting and inclusion in funding rounds. This element should not be ignored.
      • SEEK ASSISTANCE for sustainability.
    • Questions?
      • Joanne Jacobs
      • Social Media Expert Consultant
      • Email: [email_address]
      • Blog: http://joannejacobs.net/
      • Phone: (+44) 07948 318 298
      • Twitter: @joannejacobs
      • SkypeIn: (+44) 0208 144 9348