Like Minds Finland, June 2010

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  • * Reality characterised by bureaucracy * Reality limited by geography, time zones, disconnection * Reality has been isolating, passive and something 'done to' us * Reality for mobile communications has been analogue, patchy and dull

Transcript

  • 1. Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298 Virtual is the New Real
  • 2. Index
  • 3. Four things come not back... .. Image source: http://www.flickr.com/photos/10259776@N00/3549893992/ The spoken word Time passed The sped arrow The neglected opportunity
  • 4. Image Sources: http://www.flickr.com/photos/redjar/113152359/in/set-72057594083145592/ http://www.mindhacks.com/blog/files/2005/07/time.jpg http://www.flickr.com/photos/fdecomite/406635986/ Reality is bureaucratic
  • 5. Image Sources: http://www.amitbhawani.com/Images/M/Mobile-Phone-Spamming.jpg http:// www.scu.edu/sustainability/soap/images/phonebook.bmp Reality is isolating
  • 6. Virtual = desirable Image source: http://www.flickr.com/photos/fdecomite/2555751322/
  • 7. Smart phone growth: Gartner (May 2010) Image source: http:// en.wikipedia.org/wiki/Smart_phones
  • 8. Image Sources: http://blog.segd.org/2010/05/streetmuseum/ http://www.flickr.com/photos/sndrv/4519088620/
  • 9. AR Growth: Zugera (2009) Image source: http://www.slideshare.net/MHSzymczyk/augmented-reality-statistics-2009
  • 10. Virtual Activism Image source: http://www.flickr.com/photos/0742/3405203655/
  • 11. Mobile suited to AR Image source: http:// www.spottedbylocals.com/ar -in-the-city/
  • 12. PCs v. Mobile Source: http://www.newstatesman.com/technology/2010/05/million-units-shipments-mini
  • 13. PCs v Mobile Faster growth; Catching up on PCs in unit sales.
  • 14. Creativity Image source: http://vimeo.com/10692284
  • 15.  
  • 16. Image source: http://gizmodo.com/5381469/augmented-reality-finger-billboard-prods-destroys-passersby Original source: http:// www.chrisoshea.org / Playing with reality
  • 17. Image source: http://www.flickr.com/photos/torley/3685186628 / Empowered customers
  • 18. Image source: http://darmano.typepad.com/logic_emotion/2008/02/the-3-us-a-mode.html
  • 19. Human versus virtual interaction Image source: http://www.flickr.com/photos/photolibraries/2769049603/
  • 20. Image source: http://blogs.laweekly.com/squidink/food-in-movies/gold-star-cinema-first-date-ex/ Archives Content augmentation Content filtering Experiences Priced:
  • 21. Revenue generation Image source: http://www.wegame.com/view/World_of_Warcraft_Screenshot_by_Jakeb_20090123_09_13_07/
  • 22. Image sources: http:// www.youtube.com/watch?v =sTERI1s-UyA http:// www.youtube.com/watch?v =P9KPJlA5yds http:// www.youtube.com/watch?v =7JWk_JIE3Ow Locational Fun Instructional
  • 23. Image sources: http://www.flickr.com/photos/jordigraells/2098331968/ http:// acid.net.au/index.php?option = com_content&task = view&id =147 WORK: Problem solving, logistics management CREATE: performance art, collaborative works
  • 24. Image sources: http://www.bbc.co.uk/blogs/technology/2009/03/ http://www.letsgomobile.org/en/2985/nokia-symbian-phones/ Wikitude Symbian
  • 25. Image sources: http:// www.lhrnoisemap.org/takepart.html http://socialmediagraffiti.com/2009/05/audio-boo/ Video & voice recording by location
  • 26. Image source: http://www.flickr.com/photos/rafaeldesigner/4515763025/ What should we do first?
  • 27. Image sources: http://www.flickr.com/photos/87242149@N00/3752195091/ http://www.dashland.eclipse.co.uk/blog/labels/google%20earth.html What comes next?
  • 28. Image source: http://www.flickr.com/photos/mtonic/3747748367/ On/Beyond the horizon
  • 29. Virtual is the New Real
    • Virtual makes reality accessible (time/geo)
    • Virtual makes reality affordable (efficiencies of scale)
    • Virtual makes reality interesting (creativity)
  • 30. Questions?
    • Joanne Jacobs
    • Social Media Expert Consultant
    • Email: joanne@joannejacobs.net
    • Blog: http://joannejacobs.net/
    • Twitter: joannejacobs
    • Skype: bgsbjj
    • Skype-in: (+44) 0208 144 9348
    • Mob: (+44) 07948 318 298