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Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
Like Minds Finland, June 2010
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Like Minds Finland, June 2010

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  • * Reality characterised by bureaucracy * Reality limited by geography, time zones, disconnection * Reality has been isolating, passive and something 'done to' us * Reality for mobile communications has been analogue, patchy and dull
  • Transcript

    • 1. Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298 Virtual is the New Real
    • 2. Index
    • 3. Four things come not back... .. Image source: http://www.flickr.com/photos/10259776@N00/3549893992/ The spoken word Time passed The sped arrow The neglected opportunity
    • 4. Image Sources: http://www.flickr.com/photos/redjar/113152359/in/set-72057594083145592/ http://www.mindhacks.com/blog/files/2005/07/time.jpg http://www.flickr.com/photos/fdecomite/406635986/ Reality is bureaucratic
    • 5. Image Sources: http://www.amitbhawani.com/Images/M/Mobile-Phone-Spamming.jpg http:// www.scu.edu/sustainability/soap/images/phonebook.bmp Reality is isolating
    • 6. Virtual = desirable Image source: http://www.flickr.com/photos/fdecomite/2555751322/
    • 7. Smart phone growth: Gartner (May 2010) Image source: http:// en.wikipedia.org/wiki/Smart_phones
    • 8. Image Sources: http://blog.segd.org/2010/05/streetmuseum/ http://www.flickr.com/photos/sndrv/4519088620/
    • 9. AR Growth: Zugera (2009) Image source: http://www.slideshare.net/MHSzymczyk/augmented-reality-statistics-2009
    • 10. Virtual Activism Image source: http://www.flickr.com/photos/0742/3405203655/
    • 11. Mobile suited to AR Image source: http:// www.spottedbylocals.com/ar -in-the-city/
    • 12. PCs v. Mobile Source: http://www.newstatesman.com/technology/2010/05/million-units-shipments-mini
    • 13. PCs v Mobile Faster growth; Catching up on PCs in unit sales.
    • 14. Creativity Image source: http://vimeo.com/10692284
    • 15.  
    • 16. Image source: http://gizmodo.com/5381469/augmented-reality-finger-billboard-prods-destroys-passersby Original source: http:// www.chrisoshea.org / Playing with reality
    • 17. Image source: http://www.flickr.com/photos/torley/3685186628 / Empowered customers
    • 18. Image source: http://darmano.typepad.com/logic_emotion/2008/02/the-3-us-a-mode.html
    • 19. Human versus virtual interaction Image source: http://www.flickr.com/photos/photolibraries/2769049603/
    • 20. Image source: http://blogs.laweekly.com/squidink/food-in-movies/gold-star-cinema-first-date-ex/ Archives Content augmentation Content filtering Experiences Priced:
    • 21. Revenue generation Image source: http://www.wegame.com/view/World_of_Warcraft_Screenshot_by_Jakeb_20090123_09_13_07/
    • 22. Image sources: http:// www.youtube.com/watch?v =sTERI1s-UyA http:// www.youtube.com/watch?v =P9KPJlA5yds http:// www.youtube.com/watch?v =7JWk_JIE3Ow Locational Fun Instructional
    • 23. Image sources: http://www.flickr.com/photos/jordigraells/2098331968/ http:// acid.net.au/index.php?option = com_content&task = view&id =147 WORK: Problem solving, logistics management CREATE: performance art, collaborative works
    • 24. Image sources: http://www.bbc.co.uk/blogs/technology/2009/03/ http://www.letsgomobile.org/en/2985/nokia-symbian-phones/ Wikitude Symbian
    • 25. Image sources: http:// www.lhrnoisemap.org/takepart.html http://socialmediagraffiti.com/2009/05/audio-boo/ Video & voice recording by location
    • 26. Image source: http://www.flickr.com/photos/rafaeldesigner/4515763025/ What should we do first?
    • 27. Image sources: http://www.flickr.com/photos/87242149@N00/3752195091/ http://www.dashland.eclipse.co.uk/blog/labels/google%20earth.html What comes next?
    • 28. Image source: http://www.flickr.com/photos/mtonic/3747748367/ On/Beyond the horizon
    • 29. Virtual is the New Real <ul><li>Virtual makes reality accessible (time/geo) </li></ul><ul><li>Virtual makes reality affordable (efficiencies of scale) </li></ul><ul><li>Virtual makes reality interesting (creativity) </li></ul>
    • 30. Questions? <ul><li>Joanne Jacobs </li></ul><ul><li>Social Media Expert Consultant </li></ul><ul><li>Email: joanne@joannejacobs.net </li></ul><ul><li>Blog: http://joannejacobs.net/ </li></ul><ul><li>Twitter: joannejacobs </li></ul><ul><li>Skype: bgsbjj </li></ul><ul><li>Skype-in: (+44) 0208 144 9348 </li></ul><ul><li>Mob: (+44) 07948 318 298 </li></ul>

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