Converging Communications: The Perfect Storm
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Keynote presentation for the NATO 24/7 Defining a Digital Strategy Seminar, Brussels, Belgium, March 2011

Keynote presentation for the NATO 24/7 Defining a Digital Strategy Seminar, Brussels, Belgium, March 2011

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Converging Communications: The Perfect Storm Presentation Transcript

  • 1. Converging Technologies: The Perfect Storm Joanne Jacobs Social Media Consultant NATO 24/7: Defining a Digital Media Strategy 1 March 2011, Belgium Image source: http://www.flickr.com/photos/ooocha/2705333658 /
  • 2. Scope of the presentation
    • Convergence: variations and scope
    • State of the Network: technologies, infrastructure and content trends
    • Capitalization on emergent technologies
    • Strategy development
    • Questions
  • 3. WHAT’S CONVERGING?
  • 4. Convergence
    • Wired vs wireless
    • Private vs public
    • Entertainment vs information
    • Government controlled vs control resistant
    • Individual vs collaborative media consumption
    • Unique media product vs multiple media product consumption
    Image source: http://www.flickr.com/photos/pagedooley/3032068934/
  • 5. Wired v Wireless Image source: http://www.flickr.com/photos/thristian/141645528/ Image source: http://www.flickr.com/photos/garryknight/4844271836/
  • 6. Private v Public TRADITIONALLY PUBLIC OR PRIVATE MONOPOLY TRADITIONAL MIX OF PUBLIC AND PRIVATE TRADITIONALLY PRIVATE PRIVATISED & REGULATED INCREASING PAY PER VIEW CONTENT INCREASINGLY CONCENTRATED
  • 7. Entertainment v Information Image source: http://www.flickr.com/photos/el3enawe/328141697/ Image source: http://www.flickr.com/photos/kevin-prichard/2562090457 /
  • 8. Govt Control v Control Resistance Image source: Wikimedia Commons
  • 9. Individual v Collaboration Image source: http://www.flickr.com/photos/meddygarnet/4182588486/ Image source: http://www.flickr.com/photos/makelessnoise/2827958609/
  • 10. Focused view v Multitasking Image source: http://www.flickr.com/photos/johannesfreund/2320330661/ Image source: http://www.flickr.com/photos/rhodes/2591964489/
  • 11. Convergence: Implications
    • Increasing oligopolisation of communications and content industries
    • Decreasing means of state or diplomatic control
    • Increasing appetite for variety and portability of content consumption
    • Rise of social media for business and personal communication
    Image source: http://www.flickr.com/photos/stvheld/4463862500/
  • 12. STATE OF THE NETWORK
  • 13. State of the Network: Users
    • 1.2 billion internet users in the world at 30 June 2010 – 28.7% of world population ( Internet World Stats )
    • 22% of all time spent online is in social networks ( Nielsen )
    • Fastest growing user group of social media are seniors ( Pew Internet )
    • Facebook most visited site online in 2010 ( Experian Hitwise )
    Image source: http://www.flickr.com/photos/liebedich/3679711527/
  • 14. State of the Blogosphere SOURCE: Technorati State of the Blogosphere Report, November 2010 http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/
  • 15. State of the Twittersphere SOURCE: Twitter stats for 2010, Sysomos: http://www.sysomos.com/insidetwitter/twitter-stats-2010/
  • 16. Facebook by country SOURCE: Top countries on Facebook, August 2010: http://royal.pingdom.com/2010/08/12/the-top-countries-on-facebook-chart/
  • 17. Facebook as a country SOURCE: Brian Solis, Facebook Connects 500 Million people, July 2010 http://www.briansolis.com/2010/07/facebook-connects-500-million-people-defining-a-new-era-of-digital-society /
  • 18. State of the Network: Users (Mobile)
    • Mobile social networking has grown at least 10% globally in past year ( TNS Worldwide , Comscore )
    • 80% of western world and 20% of developing world will have smartphones by 2014 ( Gartner )
    • Social media to become more popular use of mobile than voice and SMS by 2015 ( mobileSQUARED )
    • Mobile app store revenues will hit US$15billion in 2011 (Gartner via Techcrunch )
  • 19. State of the Network: Infrastructure
    • 10 times mobile network bandwidth increase for 2011 ( IDC )
    • SONET/Synchronous Digital Hierarchy technology with virtual concatenation (VCAT) and link capacity adjustment (LCAS) as standard communications protocol for wired networks (replacing PDH)
    • Satellite technology increasingly being used when wired and mobile networks disrupted (Eg: Iran , Egypt )
    Image source: http://www.flickr.com/photos/mrpbps/5225685355/
  • 20. Smartphone adoption SOURCE: ComScore Mobile Year in Review 2010 http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review
  • 21. Egypt internet access SOURCE: Arbor Networks tracking of Egypt internet traffic, January 27, 2011: http://farm6.static.flickr.com/5291/5395027368_7d97b74c0b_b.jpg
  • 22. Satellite infrastructure
    • Satellite internet can bypass government controls on internet access
    • Variation 1: portable satellite internet (modem based)
      • EG: INMARSAT’s BGAN
      • High cost investment and connection charges (av 256K download)
    • Variation 2: satellite phone internet access
      • EG: Iridium
      • Slow connection (av. 9K download, @ $5/Mb)
    • Currently >2000 satellites orbiting planet of which at least 500 operational.
    Image source: http://www.flickr.com/photos/watchsmart/2058892578/
  • 23. State of the Network: Security
    • CONCERN: Approaching ubiquitous wireless access
    • CONCERN: Low uptake of security software on mobile and networked entertainment devices
    • IMPROVED: Storage and backups
    • IMPROVED: Tracking and data accuracy
    Image source: http://www.flickr.com/photos/mrpbps/5226283926/
  • 24. State of the Network: Content
    • Content being created for multiple access channels
    • Social media being used for immediacy or as an archive
    • Increasing opportunity to share content creation and indexing with public/consumers
    • Traditional content sources resistant to shared publishing
    Image source: http://www.flickr.com/photos/springfieldhomer/4643181526/
  • 25. EMERGENT TECHNOLOGIES
  • 26. Emergent Technologies
    • Mobile phone based augmented reality
    • Geolocation and location based services
    • 3D, immersive environments and ‘gamification’
    • Real time services (translation, content access and sharing, reputation assessment)
    • Anonymizing architecture and private networks
    Image source: http://www.flickr.com/photos/neilspicys/2349764000/
  • 27. Researching Emergent Tech
    • Online media: Slashdot, Mashable, Read Write Web, Boing Boing, Gizmodo, Engadget
    • Social Bookmarks: Digg (Technology), Reddit, Delicious, Stumbleupon keyword searches
    • Social media monitoring (see over)
    Image source: http://www.flickr.com/photos/danrandom/97980185/
  • 28. Social media monitoring
    • Free keyword monitoring tools:
      • Socialoomph
      • Blogpulse
      • Tinker
      • Surchur
      • Keotag
      • Boardtracker
      • Socialmention
      • Research.ly
      • … many more
    Image source: http://commons.wikimedia.org/wiki/File:Social_Media_optimization.jpg
  • 29. User/list monitoring
    • Users often as, or more reliable than press and published sources
    • Blog search
    • Twitter list search
    • Twitter user search
    • RSS feeds from identified useful sources
    • REVIEW VALUE OFTEN
    Image source: http://commons.wikimedia.org/wiki/File:Vacker-i-storm.jpg
  • 30. Evaluating Technologies
    • Need to consider:
      • Opportunities, not practice
      • Listening, not speaking
      • Green light, not red light regulation
      • Integration with current practice in content consumption/application adoption
      • Bandwidth consumption and redundant systems
      • Price AND cost of use
    Image source: http:// commons.wikimedia.org/wiki/File:Pulse_evaluation.JPG
  • 31. Capitalizing on Emergent Tech
    • Rise of social technologies has provided useful market research platform
    • Users willing to offer time to test/work with data
    • Mobile access highest adoption growth potential throughout the world
    • Anonymizing technologies should be considered in addition to data encryption for security.
    Image source: http://www.flickr.com/photos/hulagway/4010502408/
  • 32. COMMUNICATING DIPLOMACY
  • 33. Public Service Communication Needs
    • Ensuring access
    • Intuitive information indexing
    • Regular updates
    • Listening for questions
    • Responding to questions in a timely fashion
    • Intelligence gathering and interpretation
    Image source: http:// commons.wikimedia.org/wiki/File:Public_service.jpg
  • 34. Crisis Management
    • Mobile and social technologies uniquely suited to crisis management
    • Social media networks can handle high number of server requests
    • Mobile technologies allow fast evidential sharing
    • Mirroring prevents wholescale shutdown
    Image source: http://commons.wikimedia.org/wiki/File:NATO_humanitarian_meals.jpg
  • 35. Crisis case studies (1)
    • CASE 1: Libya
      • Full shut down of internet
      • Google Speak2Tweet
      • Dial-up modem access
      • Satellite connectivity
      • Direct phone conversations from hospitals to mainstream media
  • 36. Crisis case studies (2)
    • CASE 2: Cyclone Yasi, Brisbane Floods
      • Widespread power interruptions
      • Mobile phones most common means of information access/ dissemination
      • Qld govt site unable to handle requests to site – reverts to twitter
      • Qld Police takes over and uses Twitter integrated with Facebook for updates
  • 37. Crisis case studies (3)
    • CASE 3: Wikileaks
      • Shut down of domain resulted in reinstatement of site in under 12 hours
      • Mirroring of (encrypted) content to over 1000 different sites
      • Networks of volunteer supporters/donors
      • Mainstream media supported crisis management
  • 38. Network, Communications Fragility
    • Digital divide still exists but is closing
    • Communications technology gateways still vulnerable
    • Unified, scalable and accessible protocols for communications providing more robust network
    • NATO have the opportunity to invest in robust infrastructure in more fragile areas to ensure ongoing success of missions
    Image source: http://www.flickr.com/photos/revdave/347411015/
  • 39. Defining a Digital Strategy
    • Iterative approach more useful than 6-12 month diffusion strategy
    • Listening post strategy more useful than broadcast strategy
    • Access strategy more useful than content restriction strategy
    • Existing infrastructure more useful than building in-house networks/content streams
    • Minimum time workload requirement with emergent technologies more useful than maximum time or recommended total time
    Image source: http://www.flickr.com/photos/29968788@N00/4735595075 /
  • 40. Questions?
    • Joanne Jacobs
    • Social Media Expert Consultant
    • Email: joanne@joannejacobs.net
    • Blog: http://joannejacobs.net/
    • Twitter: joannejacobs
    • Skype: bgsbjj
    • Skype-in: (+44) 0208 144 9348
    • Mob: (+44) 07948 318 298