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Converging Communications: The Perfect Storm
 

Converging Communications: The Perfect Storm

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Keynote presentation for the NATO 24/7 Defining a Digital Strategy Seminar, Brussels, Belgium, March 2011

Keynote presentation for the NATO 24/7 Defining a Digital Strategy Seminar, Brussels, Belgium, March 2011

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    Converging Communications: The Perfect Storm Converging Communications: The Perfect Storm Presentation Transcript

    • Converging Technologies: The Perfect Storm Joanne Jacobs Social Media Consultant NATO 24/7: Defining a Digital Media Strategy 1 March 2011, Belgium Image source: http://www.flickr.com/photos/ooocha/2705333658 /
    • Scope of the presentation
      • Convergence: variations and scope
      • State of the Network: technologies, infrastructure and content trends
      • Capitalization on emergent technologies
      • Strategy development
      • Questions
    • WHAT’S CONVERGING?
    • Convergence
      • Wired vs wireless
      • Private vs public
      • Entertainment vs information
      • Government controlled vs control resistant
      • Individual vs collaborative media consumption
      • Unique media product vs multiple media product consumption
      Image source: http://www.flickr.com/photos/pagedooley/3032068934/
    • Wired v Wireless Image source: http://www.flickr.com/photos/thristian/141645528/ Image source: http://www.flickr.com/photos/garryknight/4844271836/
    • Private v Public TRADITIONALLY PUBLIC OR PRIVATE MONOPOLY TRADITIONAL MIX OF PUBLIC AND PRIVATE TRADITIONALLY PRIVATE PRIVATISED & REGULATED INCREASING PAY PER VIEW CONTENT INCREASINGLY CONCENTRATED
    • Entertainment v Information Image source: http://www.flickr.com/photos/el3enawe/328141697/ Image source: http://www.flickr.com/photos/kevin-prichard/2562090457 /
    • Govt Control v Control Resistance Image source: Wikimedia Commons
    • Individual v Collaboration Image source: http://www.flickr.com/photos/meddygarnet/4182588486/ Image source: http://www.flickr.com/photos/makelessnoise/2827958609/
    • Focused view v Multitasking Image source: http://www.flickr.com/photos/johannesfreund/2320330661/ Image source: http://www.flickr.com/photos/rhodes/2591964489/
    • Convergence: Implications
      • Increasing oligopolisation of communications and content industries
      • Decreasing means of state or diplomatic control
      • Increasing appetite for variety and portability of content consumption
      • Rise of social media for business and personal communication
      Image source: http://www.flickr.com/photos/stvheld/4463862500/
    • STATE OF THE NETWORK
    • State of the Network: Users
      • 1.2 billion internet users in the world at 30 June 2010 – 28.7% of world population ( Internet World Stats )
      • 22% of all time spent online is in social networks ( Nielsen )
      • Fastest growing user group of social media are seniors ( Pew Internet )
      • Facebook most visited site online in 2010 ( Experian Hitwise )
      Image source: http://www.flickr.com/photos/liebedich/3679711527/
    • State of the Blogosphere SOURCE: Technorati State of the Blogosphere Report, November 2010 http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/
    • State of the Twittersphere SOURCE: Twitter stats for 2010, Sysomos: http://www.sysomos.com/insidetwitter/twitter-stats-2010/
    • Facebook by country SOURCE: Top countries on Facebook, August 2010: http://royal.pingdom.com/2010/08/12/the-top-countries-on-facebook-chart/
    • Facebook as a country SOURCE: Brian Solis, Facebook Connects 500 Million people, July 2010 http://www.briansolis.com/2010/07/facebook-connects-500-million-people-defining-a-new-era-of-digital-society /
    • State of the Network: Users (Mobile)
      • Mobile social networking has grown at least 10% globally in past year ( TNS Worldwide , Comscore )
      • 80% of western world and 20% of developing world will have smartphones by 2014 ( Gartner )
      • Social media to become more popular use of mobile than voice and SMS by 2015 ( mobileSQUARED )
      • Mobile app store revenues will hit US$15billion in 2011 (Gartner via Techcrunch )
    • State of the Network: Infrastructure
      • 10 times mobile network bandwidth increase for 2011 ( IDC )
      • SONET/Synchronous Digital Hierarchy technology with virtual concatenation (VCAT) and link capacity adjustment (LCAS) as standard communications protocol for wired networks (replacing PDH)
      • Satellite technology increasingly being used when wired and mobile networks disrupted (Eg: Iran , Egypt )
      Image source: http://www.flickr.com/photos/mrpbps/5225685355/
    • Smartphone adoption SOURCE: ComScore Mobile Year in Review 2010 http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review
    • Egypt internet access SOURCE: Arbor Networks tracking of Egypt internet traffic, January 27, 2011: http://farm6.static.flickr.com/5291/5395027368_7d97b74c0b_b.jpg
    • Satellite infrastructure
      • Satellite internet can bypass government controls on internet access
      • Variation 1: portable satellite internet (modem based)
        • EG: INMARSAT’s BGAN
        • High cost investment and connection charges (av 256K download)
      • Variation 2: satellite phone internet access
        • EG: Iridium
        • Slow connection (av. 9K download, @ $5/Mb)
      • Currently >2000 satellites orbiting planet of which at least 500 operational.
      Image source: http://www.flickr.com/photos/watchsmart/2058892578/
    • State of the Network: Security
      • CONCERN: Approaching ubiquitous wireless access
      • CONCERN: Low uptake of security software on mobile and networked entertainment devices
      • IMPROVED: Storage and backups
      • IMPROVED: Tracking and data accuracy
      Image source: http://www.flickr.com/photos/mrpbps/5226283926/
    • State of the Network: Content
      • Content being created for multiple access channels
      • Social media being used for immediacy or as an archive
      • Increasing opportunity to share content creation and indexing with public/consumers
      • Traditional content sources resistant to shared publishing
      Image source: http://www.flickr.com/photos/springfieldhomer/4643181526/
    • EMERGENT TECHNOLOGIES
    • Emergent Technologies
      • Mobile phone based augmented reality
      • Geolocation and location based services
      • 3D, immersive environments and ‘gamification’
      • Real time services (translation, content access and sharing, reputation assessment)
      • Anonymizing architecture and private networks
      Image source: http://www.flickr.com/photos/neilspicys/2349764000/
    • Researching Emergent Tech
      • Online media: Slashdot, Mashable, Read Write Web, Boing Boing, Gizmodo, Engadget
      • Social Bookmarks: Digg (Technology), Reddit, Delicious, Stumbleupon keyword searches
      • Social media monitoring (see over)
      Image source: http://www.flickr.com/photos/danrandom/97980185/
    • Social media monitoring
      • Free keyword monitoring tools:
        • Socialoomph
        • Blogpulse
        • Tinker
        • Surchur
        • Keotag
        • Boardtracker
        • Socialmention
        • Research.ly
        • … many more
      Image source: http://commons.wikimedia.org/wiki/File:Social_Media_optimization.jpg
    • User/list monitoring
      • Users often as, or more reliable than press and published sources
      • Blog search
      • Twitter list search
      • Twitter user search
      • RSS feeds from identified useful sources
      • REVIEW VALUE OFTEN
      Image source: http://commons.wikimedia.org/wiki/File:Vacker-i-storm.jpg
    • Evaluating Technologies
      • Need to consider:
        • Opportunities, not practice
        • Listening, not speaking
        • Green light, not red light regulation
        • Integration with current practice in content consumption/application adoption
        • Bandwidth consumption and redundant systems
        • Price AND cost of use
      Image source: http:// commons.wikimedia.org/wiki/File:Pulse_evaluation.JPG
    • Capitalizing on Emergent Tech
      • Rise of social technologies has provided useful market research platform
      • Users willing to offer time to test/work with data
      • Mobile access highest adoption growth potential throughout the world
      • Anonymizing technologies should be considered in addition to data encryption for security.
      Image source: http://www.flickr.com/photos/hulagway/4010502408/
    • COMMUNICATING DIPLOMACY
    • Public Service Communication Needs
      • Ensuring access
      • Intuitive information indexing
      • Regular updates
      • Listening for questions
      • Responding to questions in a timely fashion
      • Intelligence gathering and interpretation
      Image source: http:// commons.wikimedia.org/wiki/File:Public_service.jpg
    • Crisis Management
      • Mobile and social technologies uniquely suited to crisis management
      • Social media networks can handle high number of server requests
      • Mobile technologies allow fast evidential sharing
      • Mirroring prevents wholescale shutdown
      Image source: http://commons.wikimedia.org/wiki/File:NATO_humanitarian_meals.jpg
    • Crisis case studies (1)
      • CASE 1: Libya
        • Full shut down of internet
        • Google Speak2Tweet
        • Dial-up modem access
        • Satellite connectivity
        • Direct phone conversations from hospitals to mainstream media
    • Crisis case studies (2)
      • CASE 2: Cyclone Yasi, Brisbane Floods
        • Widespread power interruptions
        • Mobile phones most common means of information access/ dissemination
        • Qld govt site unable to handle requests to site – reverts to twitter
        • Qld Police takes over and uses Twitter integrated with Facebook for updates
    • Crisis case studies (3)
      • CASE 3: Wikileaks
        • Shut down of domain resulted in reinstatement of site in under 12 hours
        • Mirroring of (encrypted) content to over 1000 different sites
        • Networks of volunteer supporters/donors
        • Mainstream media supported crisis management
    • Network, Communications Fragility
      • Digital divide still exists but is closing
      • Communications technology gateways still vulnerable
      • Unified, scalable and accessible protocols for communications providing more robust network
      • NATO have the opportunity to invest in robust infrastructure in more fragile areas to ensure ongoing success of missions
      Image source: http://www.flickr.com/photos/revdave/347411015/
    • Defining a Digital Strategy
      • Iterative approach more useful than 6-12 month diffusion strategy
      • Listening post strategy more useful than broadcast strategy
      • Access strategy more useful than content restriction strategy
      • Existing infrastructure more useful than building in-house networks/content streams
      • Minimum time workload requirement with emergent technologies more useful than maximum time or recommended total time
      Image source: http://www.flickr.com/photos/29968788@N00/4735595075 /
    • Questions?
      • Joanne Jacobs
      • Social Media Expert Consultant
      • Email: joanne@joannejacobs.net
      • Blog: http://joannejacobs.net/
      • Twitter: joannejacobs
      • Skype: bgsbjj
      • Skype-in: (+44) 0208 144 9348
      • Mob: (+44) 07948 318 298