"The Business of Marketing You and Your Book"

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The Business of Marketing You & Your Book" presented at the Bloomington, MN Writer's Festival March 2014
By JoAnne Funch, Marketing Consultant
www.MarketingDish.com

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"The Business of Marketing You and Your Book"

  1. 1. THE BUSINESS OF MARKETING YOU AND YOUR BOOK JoAnne Funch Marketing Consultant, Speaker, Social Media Trainer, Blogger, Writer Bloomington, MN Annual Writer’s Festival
  2. 2. THERE IS NO LUCK INVOLVED IN SELLING YOUR BOOK – IT TAKES MARKETING TO GET KNOWN! JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  3. 3. JoAnne Funch -Marketing Consultant - Social Media Trainer - Author - Blogger - Speaker JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  4. 4. 3 Common Mistakes Authors Make Most authors don't even have a book marketing budget  Authors make the costly mistake thinking they can do it all alone And they don’t treat marketing like the business it is. REMEMBER….Books don’t promote authors, authors promote books! And that means you need a plan JoAnne Funch | Marketing Consultant & Social Media Trainer www.MarketingDish.com
  5. 5. Good News Marketing can be learned! It’s your job to educate yourself whether you do it yourself or hire a marketing consultant or coach JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  6. 6. Where can you learn? - Ask a lot of questions of successful authors - Follow what successful authors do, how does their website look, what do they say on social media - Do research on Amazon - Attend events such as this - Invest in online classes or in-person workshops - Hire a consultant or coach - Hire a PR professional to get you exposure
  7. 7. To approach your author brand & writing life as a business you must be: Intentional with WHY and set goals JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  8. 8. Why you need a marketing plan
  9. 9. JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com When developing a marketing strategy it begins with these 3 questions: 1. Decide who matters: this is your narrowly defined ideal client/reader 2. Be Different: What can you do that differentiates yourself from the rest of the market? 3. Connect the dots: take the info the ideal client/reader, add in how you are going to be different than the competition in your genre & create your strategy.
  10. 10. Remember… You Are Your Brand
  11. 11. JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com Dr. Oz …his name is his brand When you buy his books, you know that HE is the brand. YOU can get a big boost when you write a book A book is the number one way to brand your business and get big credibility as well as visibility.
  12. 12. JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com Other examples: Business came before the book! Book added credibility to an established platform
  13. 13. Marketing includes developing your brand Create a map of your current and planned brand or platform
  14. 14. Courtesy of Kristen Brown – HappyHourEffect.com
  15. 15. JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com Platform tactics include: Experience: Personal – your personal experience counts! Weave your story, personality, challenges and life experience into your messaging Creates an authentic, trustworthy and REAL author brand. Professional – include relevant elements of your professional experience even if your day job is unrelated to your book topic. It lends credibility to your work. Include in: bio on your website and social media pages. These are all valuable traits that your audience will value – especially agents, publishers and the media. Presentation –Emulate your personality in what you wear, how you network, where you hang out and what you put out there into the world in social media, PR and marketing. Be unique but be YOU. Don’t be something that you’re not.
  16. 16. LOOK FOR OTHER STREAMS OF INCOME JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  17. 17. JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com Products – Think beyond your book. How can you create additional products that tie to your expertise whether you write fiction or non-fiction. White papers eBooks Character guides (fiction writers) Coaching programs Merchandise tied to your book Live events Training manuals Membership websites Think big and re-purpose your content.
  18. 18. 5 ways to be more visible
  19. 19. #1 - Be sure you have a website that is up to date JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  20. 20. A website informs, it is a marketing tool Tips for a successful website: Know your targeted audience before you write your website or blog Know the purpose of your site before you spend time and money Put fresh content on your site frequently, you can generally accomplish this on your blog, but also on your events page Know your keywords and be consistent in writing your content for the website and blog, this will make a difference in your being found in a Google search
  21. 21. What seems obvious… List all your published books with the links to buy those books and digital downloads on your home page
  22. 22. Readers love to meet authors, highlight your upcoming appearances Your website should reflect your personality, the design should be unique to you and your work
  23. 23. Be sure you have a contact page Always have a testimonials page – social proof is valuable Easy Navigation
  24. 24. #2-Social Media posts should inform JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  25. 25. 5 Best Social Media Accounts • Facebook • Twitter • You Tube • Blog • LinkedIn if business related Stop the overwhelm by only focusing on 1 or 2 sites at a time
  26. 26. • Stop collecting friends, followers and contacts1 • Focus on your target audience2 • Create & follow monthly themes3 Social strategy tips
  27. 27. JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com Create & follow monthly themes For blogging and Social media …again, this will save you time!
  28. 28. JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com Write posts according to the space you are in… Twitter is 140 characters Facebook CONSISTENCY IS THE KEY TO SUCCESS!
  29. 29. #3-Build an engaging blog JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  30. 30. If you are a writer – a blog is the most natural next step!!! 5 Tips to bring more attention to your blog: • Humanize your blog, stay true to your brand/topic • Add great images • Focus on adding value to your reader • Share behind the scene stories • Layout should be easy to read – add white space and bullets JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  31. 31. #4-Share your expertise JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  32. 32. JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com Submit articles on your expertise to major sites that get a lot of traffic such as: and sites specific to your niche Reporters want your expertise! http://www.helpareporter.com/
  33. 33. #5-Email Marketing • Lead generation tool • Let’s you reach out to people interested in what you have to say more effectively than a social media post JoAnne Funch | Marketing Consultant & Social Media Trainer | www.MarketingDish.com
  34. 34. Email Capture • Website should include an offer a free special report or something relating to your book and/or market niche in exchange for the visitor’s e-mail address • The key is to provide a good enough offer so people will find value in giving you their name & email address
  35. 35. Summary • Books don’t promote authors, authors promote books! • You need a plan for marketing • Know your budget • Learn from other authors, consultants or coaches • You are your brand • Create a map of your current and planned brand or platform • Look for other streams of income • 5 ways to be more visible - Up to date website - Create social media posts that inform - Build an engaging blog - Share your expertise with reporters & influential websites - Email marketing
  36. 36. Hungry to learn more? JoAnne Funch Marketing is like a recipe you cook, it doesn’t work without the right ingredients! I can help you market yourself and your book. Contact: joanne@marketingdish.com www.MarketingDish.com

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