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Does our website still meet our organisational needs

Does our website still meet our organisational needs



My website audit methodology

My website audit methodology



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    Does our website still meet our organisational needs Does our website still meet our organisational needs Presentation Transcript

    • Does our website 
 still meet our organisational needs? Joanne Dillon, 
 Digital Services Lead
 Te Horowhenua Trust Levin
    • About Me Joanne Dillon
 Digital Services Lead
 Te Takere Levin www.tetakere.org.nz ! and ! JD at Weaving the Web www.weavingtheweb.co.nz ! @JDsTwitticles • Librarian • Web Administrator • Web Content Writer • Trainer • Business owner • WordPress geek • Collector of Techie 
 tshirts Credentials
    • Te Horowhenua Trust Te Horowhenua Trust CEO Trust staff Horowhenua District Council
    • 4 Service Points Te Takere (Levin) Foxton Library Shannon Library Tokomaru Library
    • About Te Takere www.tetakere.org.nz
    • Opened September 2012 • Horowhenua’s Culture and Community Hub • Serves of about 30,000 people • Replaced Levin Public Library as a library plus a lot more… AA Visitor Information Travel Broker Education
 Suite Meeting Spaces Youth Space Heritage Room Content Creation Te Ao Maori Exhibitions
    • Designed as a “third place” • A community lounge • A meeting point • A learning environment • A place to play • A place to do business • An entertaining and informative 
 venue and • A place to try out new things
    • 1 website www.tetakere.org.nz
    • Levin Public Library From this… About a dozen staff providing library services
    • Te Takere To this… More than 30 staff providing many new services
 not traditionally provided by libraries.
    • Communication needs changed Different
 services Different
 audience Different
    • Website launch and audit • On 29 September 2012, along with the launch of Te Takere • Email conversations about both design and content were taking place during the first week of September. • Now 18 months down the track from both launches • Is our content still current? • Does the structure still work? • What new functionality do we need?
    • The review process • Where do I start? • Qualitative or quantitative? • Is their a ‘correct’ way to review a website? • Or do I just come up with my own methodology?
    • Remember learning to drive?
    • It soon becomes 2nd nature as does being able to do anything you’ve been doing for a long time, like writing and assessing web content
    • JD’s review methodology 5 parts: 1. Create Sitemap 2. Quick Wins 3. Ask the experts 4. Analytics 5. User testing
    • Step 1 Document the site map, including draft and unpublished pages.
    • What am I looking for? 1. Content is correct, current and complete. Is it killer content or filler content? 2. Could it benefit from an illustration (photo, graph, diagram) or other supporting information? 3. User experience 4. Functionality
    • Step 2:“give it a once over” • Quickly skim each page • Pick up and document pages with “room for improvement”
 Centrak Hawkeys Bay
    • Well written web content • Goals • Audience • Delivery • Quantity
    • Content goals
    • Audience appropriate
    • Content delivery
    • Quantity
    • Document now; fix later
    • Top level update Start with the worst problems (green) and make quick wins: subheadings bullet points spelling
    • Top level update • Pictures speak louder than words
    • Improve abstracts Before - passive, auto selected from first sentence: ! ! Now - carefully written, call to action:
    • Step 3: consult with experts
    • Analyse the data
    • Step 4: extra functionality Event Calendar:
    • Extra functionality
    • It’s a work in progress Any questions…or suggestions?