Does our website still meet our organisational needs

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My website audit methodology

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Does our website still meet our organisational needs

  1. 1. Does our website 
 still meet our organisational needs? Joanne Dillon, 
 Digital Services Lead
 Te Horowhenua Trust Levin
  2. 2. About Me Joanne Dillon
 Digital Services Lead
 Te Takere Levin www.tetakere.org.nz ! and ! JD at Weaving the Web www.weavingtheweb.co.nz ! @JDsTwitticles • Librarian • Web Administrator • Web Content Writer • Trainer • Business owner • WordPress geek • Collector of Techie 
 tshirts Credentials
  3. 3. Te Horowhenua Trust Te Horowhenua Trust CEO Trust staff Horowhenua District Council
  4. 4. 4 Service Points Te Takere (Levin) Foxton Library Shannon Library Tokomaru Library
  5. 5. About Te Takere www.tetakere.org.nz
  6. 6. Opened September 2012 • Horowhenua’s Culture and Community Hub • Serves of about 30,000 people • Replaced Levin Public Library as a library plus a lot more… AA Visitor Information Travel Broker Education
 Suite Meeting Spaces Youth Space Heritage Room Content Creation Te Ao Maori Exhibitions
  7. 7. Designed as a “third place” • A community lounge • A meeting point • A learning environment • A place to play • A place to do business • An entertaining and informative 
 venue and • A place to try out new things
  8. 8. 1 website www.tetakere.org.nz
  9. 9. Levin Public Library From this… About a dozen staff providing library services
  10. 10. Te Takere To this… More than 30 staff providing many new services
 not traditionally provided by libraries.
  11. 11. Communication needs changed Different
 services Different
 audience Different
 needs
  12. 12. Website launch and audit • On 29 September 2012, along with the launch of Te Takere • Email conversations about both design and content were taking place during the first week of September. • Now 18 months down the track from both launches • Is our content still current? • Does the structure still work? • What new functionality do we need?
  13. 13. The review process • Where do I start? • Qualitative or quantitative? • Is their a ‘correct’ way to review a website? • Or do I just come up with my own methodology?
  14. 14. Remember learning to drive?
  15. 15. It soon becomes 2nd nature as does being able to do anything you’ve been doing for a long time, like writing and assessing web content
  16. 16. JD’s review methodology 5 parts: 1. Create Sitemap 2. Quick Wins 3. Ask the experts 4. Analytics 5. User testing
  17. 17. Step 1 Document the site map, including draft and unpublished pages.
  18. 18. What am I looking for? 1. Content is correct, current and complete. Is it killer content or filler content? 2. Could it benefit from an illustration (photo, graph, diagram) or other supporting information? 3. User experience 4. Functionality
  19. 19. Step 2:“give it a once over” • Quickly skim each page • Pick up and document pages with “room for improvement”
 Centrak Hawkeys Bay
  20. 20. Well written web content • Goals • Audience • Delivery • Quantity
  21. 21. Content goals
  22. 22. Audience appropriate
  23. 23. Content delivery
  24. 24. Quantity
  25. 25. Document now; fix later
  26. 26. Top level update Start with the worst problems (green) and make quick wins: subheadings bullet points spelling
  27. 27. Top level update • Pictures speak louder than words
  28. 28. Improve abstracts Before - passive, auto selected from first sentence: ! ! Now - carefully written, call to action:
  29. 29. Step 3: consult with experts
  30. 30. Analyse the data
  31. 31. Step 4: extra functionality Event Calendar:
  32. 32. Extra functionality
  33. 33. It’s a work in progress Any questions…or suggestions?

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