Views from Beyond 2013: The Leadership Team
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Views from Beyond 2013: The Leadership Team

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What's in store for the future? Beyond shares our views for 2013 from the Management Team on all things digital.

What's in store for the future? Beyond shares our views for 2013 from the Management Team on all things digital.

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  • 1. Beyond 2013 Digital Future Now! Views from the Management Team © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 2. © Copyright 2012 Beyond. All rights reserved. Private and Confidential Confidential © Copyright 2012 Beyond. All rights reserved. Private andFriday, January 4, 2013
  • 3. David Hargreaves CEO Rather than brands just focusing on telling San Francisco stories through a single medium such as a 2013 is the year blog, they’ll need to diversify their of campaign storytelling to multiple platforms and diversification multiple media types, simultaneously, to achieve a single campaign goal. Read more at http://bynd.com/blog/view-from- beyond-2013-trends-in-the-world-of-digital-marketing/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 4. Matt Iliffe Creative Director We’ll see massive mobile device adoption. San Francisco The question will be, will brands have the 2013 is the year strategy to get the most from them? Smart of smart mobile brands will be thinking about their content content portfolios and how they fit in with the way we are using our connected devices, plus how they fit into our lives.  Read more at http://bynd.com/blog/view-from- beyond-2013-mobile-innovation-/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 5. Nick Rappolt Managing Director I believe that many agencies will morph London due to a failure to crack the ‘technology 2013 is the year code.’ I think that they will eventually try that agencies to split the creative and the tech teams so will morph that they operate separately. Im not sure how well that will work... Read more at http://bynd.com/blog/view-from- beyond-2013-technology-and-the-traditional-agency- model--/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 6. Bo Moody VP Insights and Analytics There are a lot of listening solutions, but all San Francisco of these just gather data (some of it bad 2013 is the year data – I’m looking at you automated of the human sentiment) and provide zero insight. You analyst need a person who has a detailed understanding of the marketing strategy and how it relates to the brand. Read more at http://bynd.com/blog/view-from- beyond-2013-the-importance-of-insight-and-strategy/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 7. Roger Warner Director of Engagement Brands and agencies face a creative London organizational challenge in 2013. Great creative digital communication requires a mixture of very 2013 is the year different skills and people.  Analysts, researchers, of creative creatives, technologists, designers, coders, rewiring communicators, storytellers and more... deployed consistently over time. Read more at http://bynd.com/blog/view-from- beyond-2013-creative-organization,-eric-morcambe-meets- brian-clough/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 8. Judith Lewis Head of Acquisition SEO as it was for a number of years may cease to London exist, but those flash-in-the-pan techniques will be succeeded by the once and future SEO techniques 2013 is the year of good relevant content, excellent technical that search goes optimisation, building relevant relationships and back to the investing in relevant links. Everything old in SEO future is new again it seems. Read more at http://bynd.com/blog/view-from- beyond-2013-the-future-of-seo-/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 9. David Hargreaves CEO 2012 was definitely the year of Big Data. San Francisco I think 2013 will be the year of ‘Little 2013 is the year Data’ as more and more apps appear that of ‘little data’ help people track, record and analyze their daily lives and behaviors. Read more at http://bynd.com/blog/view-from- beyond-2013-trends-in-the-world-of-digital-marketing/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 10. Matt Iliffe Creative Director Every brand can do a better job of San Francisco leveraging location data to enhance their 2013 is the year services. Not just the supply of data as part of smart Location of their service, but also the collection and services representation of that data. Brands need to understand how users want to interact with their business when they are on the move. Read more at http://bynd.com/blog/view-from- beyond-2013-mobile-innovation-/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 11. Nick Rappolt Managing Director In 2013 the amount of people that move London from economically challenged countries 2013 is the year like Spain to countries like the Nordics, Of european staff UK and Germany to find work in agencies Migration will increase dramatically. Read more at http://bynd.com/blog/view-from- beyond-2013-technology-and-the-traditional-agency- model--/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 12. Bo Moody VP Insights and Analytics The biggest challenge for implementing a San Francisco data-driven marketing strategy is not our 2013 is the year ability to gather great insight from mining that data creates conversation, but an organizational one. organizational Most companies we work with struggle with change significant organization strife; there is often little alignment between teams. Read more at http://bynd.com/blog/view-from- beyond-2013-the-importance-of-insight-and-strategy/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 13. Roger Warner Director of Engagement Next year, we’ll be throwing amazingly London talented people into a room together - 2013 is the year much more often, and at many, many more of proper creative points within the planning and execution collaboration process.  Clients will be joining us in there too. This will be our ‘dressing room’. Read more at http://bynd.com/blog/view-from- beyond-2013-creative-organization,-eric-morcambe-meets- brian-clough/ © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 14. 2013 is the year of #BYND Get some @Beyond © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013
  • 15. THANK YOU for your time contact us Roger Warner Nick Rappolt Director Managing Director +44 (0)7921 777933 +44 (0)7956 805705 roger@bynd.com nick@bynd.com © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialFriday, January 4, 2013