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Keynote for the HR Star conference in Cleveland & Atlanta
"We are not only the messengers, WE are the message..." Mark Gafni
Do you make the job description or does the job description make you? Do you limit the display of your talent based on your job description?
Personal branding is a powerful concept first introduced several years ago by management guru, Tom Peters. It suggests that each person has the opportunity to make an individual and unique impact within their organization via a personal brand.
In the world of HR, this premise could not be more compelling. Due to ever increasing professional
challenges, HR professionals need to operate from a more individually empowered place -- from intentional branding.
Intentional branding can uniquely position each HR professional to be more effective in executing
their responsibilities and is a critical resource to influence strategic partners and nurture business partner confidence.
Overall, a powerful, intentional personal brand can strategically touch every level of an organization creating a positive, constructive ripple effect! A powerful position coupled with great personal power can greatly impact a company's value and profitability! This is the call of the hour for every HR professional!
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