Picture-In-Picture Web: A look at Widgets, Micro Applications and Portable Content. This is s a presentation that I have to the executives MTV Networks on Widgets and their relevance in the media
Picture-In-Picture Web: A look at Widgets, Micro Applications and Portable Content. This is s a presentation that I have to the executives MTV Networks on Widgets and their relevance in the media landscape and consumer lives.
Web Widgets run inside a web page and are also known as “modules” or “badges”. Web Widgets allow anyone to create their own website “mash-ups” by embedding content from one site into a page on another site. These types of Widgets are completely based on browser technologies — HTML, Flash, etc. And while they have been around in various forms for a while, the use of the term “Widget” to refer to these web page modules is relatively new.
Widgets have conventionally meant a desktop-based mini-application that shows discreet information, often connected to the Internet.
In June, ComScore announced that it would begin measuring widgets.
Widgets reached about 21% of the worldwide Internet audience in April, ComScore found. About 40% of widget use, or 81 million of those people, came from North America. Slide had the largest reach, followed by RockYou, Picturetrail and Photobucket.
Widget Penetration Highest in North America
As more and more sites across the Internet employ Web widgets, the worldwide penetration will continue to grow. In April, widget penetration was highest in North America where 40.3 percent of Internet users visited a website with an embedded widget, followed by Western Europe (24.3 percent) and Latin America (17.5 percent).
Widget Measurement Definitions
The current universe of widgets is defined as embedded flash (.swf) objects. The ComScore Widget Metrics service will evolve in its tracking of widget file types as the market dynamics and content delivery systems change. The report currently focuses on the individual widgets, and not the platforms that deliver them.