ON: Tribes Positioning Your Brand To Lead A Tribe

ON: Tribes … groups of people who need to connect with each other.

… groups of people who need to connect with each other.

The Need To Connect … Maslow: "Love and belongingness is a basic human need.” This feeling begins with our need to connect to something/someone.

… Maslow: "Love and belongingness is a basic human need.” This feeling begins with our need to connect to something/someone.

Why Do We Connect? … we connect around shared interests. Music. Film. Fashion. Business. Literature. Gaming. Photography. Sports. etc. etc. etc.

… we connect around shared interests. Music. Film. Fashion. Business. Literature. Gaming. Photography. Sports. etc. etc. etc.

Location Used To Be Everything … tribes used to be limited to location. 12 tribes of Israel

… tribes used to be limited to location.

The Digital Tribe … is no different from offline tribes. OK one difference! NO boundaries.

… is no different from offline tribes.

OK one difference! NO boundaries.

Tribal Eco-System … social networking platforms allow tribes to form devoid of boundaries with common interests.

… social networking platforms allow tribes to form devoid of boundaries with common interests.

Social Networking … is hardly a new idea. It is at the heart our democratic roots.

… is hardly a new idea. It is at the heart our democratic roots.

Connections Are Formed … around a ubiquitous belief, need, idea or movement First continental congress Present Day Speed Dating

… around a ubiquitous belief, need, idea or movement

Leading The Tribe … a leader always emerges. That leader personifies an idea, movement or promise that the tribe can relate to. George Washington Crossing The Delaware Steve Jobs Announcing the iPhone

… a leader always emerges. That leader personifies an idea, movement or promise that the tribe can relate to.

Do You Want To Lead A Tribe? … First. Shut Up & Listen

… First. Shut Up & Listen

To Achieve Leadership … you must be willing to fail. Get Up! Try Again!

… you must be willing to fail. Get Up! Try Again!

Leaders Listen … and see the tribes desire and adapt

… and see the tribes desire and adapt

Leaders Try … to stand out by being the voice, emulator and human form of the idea by constantly listening then participating in as many active conversations as possible.

… to stand out by being the voice, emulator and human form of the idea by constantly listening then participating in as many active conversations as possible.

Relevant Idea … position the insight as the promise or offer and tribes will desire your brand or product.

K.I.S.S. … ideas are usually not understood unless expressed with simplicity and context.

Tribes Buy … brands help make an impact in a tribe with tools, products and services that facilitate peoples needs, aspirations and desires.

… brands help make an impact in a tribe with tools, products and services that facilitate peoples needs, aspirations and desires.

Selling To Tribes … we can win the popularity contest called market share by being: honest. present. helpful. smart.

… we can win the popularity contest called market share by being:

honest. present. helpful. smart.

Brands & Tribes … creating a loved brand is not easy. Great brands have created tribes within tribes.

… creating a loved brand is not easy. Great brands have created tribes within tribes.

Grab Your Tribe-Share …When you find the tribe that understands and loves you – you will have won the popularity contest we call market share.

…When you find the tribe that understands and loves you – you will have won the popularity contest we call market share.

Q & A ON: Tribes