The Future of Retailing

The Future of Retail Post-Digital Approach To Shopper Marketing

When the old ways begin to giveway to something yet to beimagined, we have a choice. Live in the past or get down to thebusiness of imaging the future. The time has come to re-imagine the future of shopping.

The entire world can be a retail experience Anything. Anytime, anywhere!

We’ve moved far beyond “themedium is the message”; now, weneed new messages. We needworthwhile tools. In a truly post-digital world, the only survivors arepeople, beauty, truth, and awareness. The Post-Digital decade has arrived.

Best Buy Saw Growth In A Poor Economy Source: joannapenabickley.net & Contagious Magazine

The introduction of connectedtechnologies into retail environmentsis changing the ways that stores areable to provide customer service. Service Centered Tech

Best Buy + Twitter invented a new customer service platform Source: Twiiter.com

Sephora on the go Source: JoannaPenaBickley…net

Physical stores still provide the bestmeans to communicate with customersand offer a brand experience. In-Store Tech

Sephora in store experience Source: JoannaPenaBickley…net

UNIQLO’s Pop Up Keds+Whitney@Bloomingdale’s

Creating a ﬂexible in-store environmentthrough design, product offerings andpromotions, ensures that each visit willfeel like a brand new experience. In-Store Service Centered Tech

American Eagle Outﬁtters / 77kids Source: Contagious Magazine

Increased access to the mobile web isfreeing the retail experience from theconﬁnes of the physical and traditionalonline environment, allowing shoppingto take place virtually anywhere. Location-Based Services

A Burger Truck Wet’s The Public Appetite Source: PSFK

Leveraging collaborations based onaspects such as locale or culturaltouchstones, maintains a brand’srelevancy in the eyes of the customer. Democratic Consumerism

Entire World As A Display Source: PSFK

Introducing like-minded productsand services into standalone retailenvironments shows customers thata brand is conﬁdent in their coreoffering and looking to furtherenhance the in-store experience. Whether physically or through connected technologies, shopping is still best experienced socially.

The Bike Shop Encourages A Community of Riders Source: PSFK

In Store Camera Meets Facebook Connect Source: PSFK

Empower customers by providing themwith all of the tools needed to make aninformed purchase decision. Physical stores still provide the best means to communicate with customers and offer a brand experience.

Mercedes dealers improve the experience with an iPad enabled app Source: PSFK

In the new customer-centricapproach to retail, stores need tocontinually ﬁnd ways to lowerbarriers to purchase and beprepared to make a sale wheneverand wherever a customer is ready. Take the store to the customer with mCommerce

www.stripeylines.com Immediate Research, Sampling & Buying Source: PSFK

GAP, GILT & Converse Source: joannapneabickley.net

Shopping 3.0 is about a truly empowered consumer.

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The Future of Retailing

by Joanna Pena-Bickley

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