NASCAR Tribe
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NASCAR Tribe - Presentation Transcript
- NASCAR Tribe Brand Marketing At NASCAR
- National Association Of Stock Car Racing
- The Tribe is 75 Million Strong
- Slide xx October 2008 au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.
- Cultural Authenticity
- NASCAR Nation
- Racing Is A Religion
- Fan Access Drives Engagement
- Drivers are Gold
- Not just drivers – authentic people
- Teams Make It Happen
- Brands Facilitate The Sport
- The Need For Speed Drives The Passion
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The NASCAR tribe & What drives the passion for the more
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