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NASCAR Tribe

by Joanna Pena-Bickley on Feb 28, 2009

The NASCAR tribe & What drives the passion for the sport.

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NASCAR Tribe Brand Marketing At NASCAR
National Association Of Stock Car Racing
The Tribe is 75 Million Strong
Slide xx October 2008 au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.
Cultural Authenticity
NASCAR Nation
Racing Is A Religion
Fan Access Drives Engagement
Drivers are Gold
Not just drivers – authentic people
Teams Make It Happen
Brands Facilitate The Sport
The Need For Speed Drives The Passion