NASCAR Tribe
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NASCAR Tribe

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The NASCAR tribe & What drives the passion for the sport.

The NASCAR tribe & What drives the passion for the sport.

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NASCAR Tribe NASCAR Tribe Presentation Transcript

  • NASCAR Tribe Brand Marketing At NASCAR
  • National Association Of Stock Car Racing
  • The Tribe is 75 Million Strong
  • Slide xx October 2008 au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.
  • Cultural Authenticity
  • NASCAR Nation
  • Racing Is A Religion
  • Fan Access Drives Engagement
  • Drivers are Gold
  • Not just drivers – authentic people
  • Teams Make It Happen
  • Brands Facilitate The Sport
  • The Need For Speed Drives The Passion