NASCAR Tribe Brand Marketing At NASCAR
National Association Of Stock Car Racing
The Tribe is 75 Million Strong
Slide  xx October 2008 au·then·tic·i·ty    The quality or condition of being authentic,    trustworthy, or genuine. Undisp...
Cultural Authenticity
NASCAR Nation
Racing Is A Religion
Fan Access Drives Engagement
Drivers are Gold
Not just drivers – authentic people
Teams Make It Happen
Brands Facilitate The Sport
The Need For Speed Drives The Passion
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NASCAR Tribe

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The NASCAR tribe & What drives the passion for the sport.

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  • NASCAR Tribe

    1. 1. NASCAR Tribe Brand Marketing At NASCAR
    2. 2. National Association Of Stock Car Racing
    3. 3. The Tribe is 75 Million Strong
    4. 4. Slide xx October 2008 au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.
    5. 5. Cultural Authenticity
    6. 6. NASCAR Nation
    7. 7. Racing Is A Religion
    8. 8. Fan Access Drives Engagement
    9. 9. Drivers are Gold
    10. 10. Not just drivers – authentic people
    11. 11. Teams Make It Happen
    12. 12. Brands Facilitate The Sport
    13. 13. The Need For Speed Drives The Passion

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