15 MB of Fame

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4 comments

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+ David Zinger 2 years ago
I liked the fresh approach to branding.
+ Joanna Pena-Bickley 2 years ago
thanks. i think that is a good question. depends on what you want to be famous for. you can be famous for really good things. in life - we make choices and if you wish to make the wrong choices then that will lead to infamy. smoking and drinking - thank g-d - are not illegal, but if that is what you are famous for then that is a choice and behavior that only the person can determine. it is up to the audience to laud, accept, encourage or discourage that behavior. I would argue that some celebrities are celebrated for their talents and their character flaws or personality weaknesses are amplified by the constant attention.
+ Benjamin Joffe 2 years ago
Very nice presentation!
One question that American star culture does not seem to ask: is fame a good thing? Aren’t we buying into fame like we pick up smoking and drinking?
+ Helga Zimmermann 2 years ago
Congratulations Joanna this is fantastic and

Thanks for sharing

Hugs from Brazil and Helga

Notes on slide 1

9 Favorites

Timo Jäppinen, Creative Account Director at SSC Superstar Collective, favorited this 1 week ago
Tags social media
Wunderman at Wunderman - New York, favorited this 5 months ago
Tags fame social media 15mb of
Ed Reggi, Commercial Theater Producer and Professional Actor at Owner of Paper Slip Productions, favorited this 2 years ago
Patrick Collings, Partner at Sagacite Brand Agency, favorited this 2 years ago
David Zinger, President / Founder at David Zinger & Associates, favorited this 2 years ago
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miriambertoli favorited this 2 years ago
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Helga Zimmermann, Public Relations,Translator at Government, favorited this 2 years ago
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joannapenabickley favorited this 2 years ago
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15 MB of Fame - Presentation Transcript

ON: Your 15MB of People Are Media “Everyone will have 15MB of Fame.” – Joanna Peña-Bickley
- "In the future, everyone will be world-famous for 15 minutes.” - Andy Worhal 1969
- Understanding Fame
[ WHAT I DO ] [ WHO KNOWS IT ]
- The need for esteem drives our desire to be recognized for our individuality.
- So, you want to be POPULAR…
- How many friends do you have?
53
53 FRIENDS (the average number of friends youth have)
- Fame is the next step in popularity
- America started as a classless society. We are a society that lauds connectivity. “it’s not what you know, it’s who you know”
- even you could be president.
- We understand fame from an early age
- In the US the famous are royalty
What is making fame mainstream?
- From Rags to….
- From Rags to Riches
What is making fame easier?
- Who Isn’t?
250,000 New Users A Day Source: facebook
- People are media. Technology facilitates fame.
- Mainstream media highlights web content and fuels mass distribution .
- Social networks fuel the NEW cult of celebrity.
- Forwarding Culture
Celebrities Are Brands
- Influence + Reach = The Celebrity Factor
- The new celebrity is a powerful influencer
Photo: http://flickr.com/photos/12037949715@N01/110957444/
Who do you influence?
- Your Entourage
- Your Entourage = Your Friends
- Out of Touch = “ L” Loser
“ Staying away from my “friends” means I’m in danger of losing my fame”
- Be Yourself! Be Your Own Brand.
- Control your fame.
- “Everyone will have 15MB of fame.” – Joanna Peña-Bickley
- “ Everyone will have 15MB of .”
– Joanna Peña-Bickley