15 MB of Fame

by Joanna Pena-Bickley on Oct 12, 2008

6,851 views

Fame used to seem far off. We all want it in some way shape or form. There is a new Cult of Celebrity and you are driving it!

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Fame used to seem far off. We all want it in some way shape or form. There is a new Cult of Celebrity and you are driving it!

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15 MB of Fame — Presentation Transcript

ON: Your 15MB of People Are Media “Everyone will have 15MB of Fame.” – Joanna Peña-Bickley

"In the future, everyone will be world-famous for 15 minutes.” - Andy Worhal 1969

Understanding Fame

[ WHAT I DO ] [ WHO KNOWS IT ]

The need for esteem drives our desire to be recognized for our individuality.

So, you want to be POPULAR…

How many friends do you have?

53 FRIENDS (the average number of friends youth have)

Fame is the next step in popularity

America started as a classless society. We are a society that lauds connectivity. “it’s not what you know, it’s who you know”

even you could be president.

We understand fame from an early age

In the US the famous are royalty

What is making fame mainstream?

From Rags to….

From Rags to Riches

What is making fame easier?

Who Isn’t?

250,000 New Users A Day Source: facebook

People are media. Technology facilitates fame.

Mainstream media highlights web content and fuels mass distribution .

Social networks fuel the NEW cult of celebrity.

Forwarding Culture

Celebrities Are Brands

Influence + Reach = The Celebrity Factor

The new celebrity is a powerful influencer

Photo: http://flickr.com/photos/12037949715@N01/110957444/

Who do you influence?

Your Entourage

Your Entourage = Your Friends

Out of Touch = “ L” Loser

“ Staying away from my “friends” means I’m in danger of losing my fame”

Be Yourself! Be Your Own Brand.

Control your fame.

“Everyone will have 15MB of fame.” – Joanna Peña-Bickley

“ Everyone will have 15MB of .”

– Joanna Peña-Bickley

David Zinger , President / Founder at David Zinger & Associates I liked the fresh approach to branding. 3 years ago

Are you sure you want to Yes No

Joanna Pena-Bickley , Executive Creative Director at Substance - New York thanks. i think that is a good question. depends on what you want to be famous for. you can be famous for really good things. in life - we make choices and if you wish to make the wrong choices then that will lead to infamy. smoking and drinking - thank g-d - are not illegal, but if that is what you are famous for then that is a choice and behavior that only the person can determine. it is up to the audience to laud, accept, encourage or discourage that behavior. I would argue that some celebrities are celebrated for their talents and their character flaws or personality weaknesses are amplified by the constant attention. 3 years ago

Benjamin Joffe , Samaritan, Speaker, Startup Therapist and Asia Digital Expert at DayDeed.com, +8* Very nice presentation!
One question that American star culture does not seem to ask: is fame a good thing? Aren't we buying into fame like we pick up smoking and drinking? 3 years ago

Helga Zimmermann , Public Relations,Translator at Government Congratulations Joanna this is fantastic and

Thanks for sharing

Hugs from Brazil and Helga 3 years ago

15 MB of Fame

by Joanna Pena-Bickley on Oct 12, 2008

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15 MB of Fame — Presentation Transcript