Google presentation to Hacks/Hackers London
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Google presentation to Hacks/Hackers London

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Google's Chewy Trewhella talked to journalists and coders at the London Chapter of Hacks/Hackers on Monday, September 13, 2010.

Google's Chewy Trewhella talked to journalists and coders at the London Chapter of Hacks/Hackers on Monday, September 13, 2010.

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  • Nelson talked about local content and relevance yesterday. Local content key to success and adoption of internet.

Google presentation to Hacks/Hackers London Google presentation to Hacks/Hackers London Presentation Transcript

  • Hacks/Hackers September 2010 Chewy Trewhella
  • Agenda
    • Writing good content
    • Analytics
    • Blogger
    • Adsense
    • Google Alerts
    • Insights for Search
    • YouTube
    • Mobile
    • Hyperlocal
    • MyMaps
  • Google is Easy
  • Making Google Easy is Hard
  • Writing good content
    • Only the fastest browser ever!
  • Google Real Time Search
  • Life of a Query Before the Search… www Build index Crawl web Calculate PageRank
  • Crawling the Web
    • We’re reading the web
    • How we’ve become more intelligent about it:
      • Understanding non-HTML content
      • Working with partners to get “deep web” content
      • Letting webmasters control crawl speed
    • We crawl continuously, scheduling visits to each page intelligently to maximize freshness
    www
  • Calculating PageRank™
    • PageRank (PR) is a measure of the “importance” of a page based incoming links from other pages. It is one factor we use to rank results.
    • Each link from A to B adds some amount PR to B based on the PR and outbound links of A
    • PR is calculated for billions of pages and recorded for use in ranking
    Both links count… But Link #1 counts more. Bbc.co.uk (PR = 9) my blog Link #1 Link #2 your site
  • Building the Index
    • This is like the index of a book; a mapping of words to the pages on which they appear. The Web is our book.
    • We keep a posting list of all the words we see and for each word on each page, record to the list where it occurs.
    • We then break up the index into shards and distribute them to many computers
    • When a user enters a query such as “Frans Bauer” each computer searches a small piece of the index for matching pages
  • Writing good content
  • Use words for which people search.
  • Analytics, Blogger, Adsense
    • Know your audience
  • http://getclicky.com/marketshare/global/web-browsers/
  •  
  • Blogger
      • Everyone needs a voice
  • Blogger
  • Blogger
  • Blogger
  • Blogger
  • Blogger
  •  
  •  
  •  
  • Money!
  • Money!
  •  
  • Google Alerts
    • Know your audience
  • Google.com/alerts/
  • Chrome
    • A really fast browser
  • Insights for Search
    • Changing trends on the internet
  • Insights for search
  • YouTube
    • Video, innit?
  • YouTube http://www.youtube.com/user/GoogleWebmasterHelp
  • Mobile
    • New ways to access
  • YouTube http://www.youtube.com/user/GoogleWebmasterHelp
  • Hyperlocal
    • It’s, uhhh, hyper local man.
  • Relevance
    • But just because something is in your language, it doesn’t mean it’s relevant
  • Content
    • It needs to be locally relevant
  • Relevance
    • Hyperlocal is an emerging trend online, as people demand information relevant to them.
  • Hyperlocal
  • Hyperlocal
  • Hyperlocal
  • My Maps
    • Embed content
  • My Maps
    • Live demo
    • Also, web elements
  • Questions
    • ?
    • ?
    • ?
    • ?