Google presentation to Hacks/Hackers London


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Google's Chewy Trewhella talked to journalists and coders at the London Chapter of Hacks/Hackers on Monday, September 13, 2010.

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  • Nelson talked about local content and relevance yesterday. Local content key to success and adoption of internet.
  • Google presentation to Hacks/Hackers London

    1. 1. Hacks/Hackers September 2010 Chewy Trewhella
    2. 2. Agenda <ul><li>Writing good content </li></ul><ul><li>Analytics </li></ul><ul><li>Blogger </li></ul><ul><li>Adsense </li></ul><ul><li>Google Alerts </li></ul><ul><li>Insights for Search </li></ul><ul><li>YouTube </li></ul><ul><li>Mobile </li></ul><ul><li>Hyperlocal </li></ul><ul><li>MyMaps </li></ul>
    3. 3. Google is Easy
    4. 4. Making Google Easy is Hard
    5. 5. Writing good content <ul><li>Only the fastest browser ever! </li></ul>
    6. 6. Google Real Time Search
    7. 7. Life of a Query Before the Search… www Build index Crawl web Calculate PageRank
    8. 8. Crawling the Web <ul><li>We’re reading the web </li></ul><ul><li>How we’ve become more intelligent about it: </li></ul><ul><ul><li>Understanding non-HTML content </li></ul></ul><ul><ul><li>Working with partners to get “deep web” content </li></ul></ul><ul><ul><li>Letting webmasters control crawl speed </li></ul></ul><ul><li>We crawl continuously, scheduling visits to each page intelligently to maximize freshness </li></ul>www
    9. 9. Calculating PageRank™ <ul><li>PageRank (PR) is a measure of the “importance” of a page based incoming links from other pages. It is one factor we use to rank results. </li></ul><ul><li>Each link from A to B adds some amount PR to B based on the PR and outbound links of A </li></ul><ul><li>PR is calculated for billions of pages and recorded for use in ranking </li></ul>Both links count… But Link #1 counts more. (PR = 9) my blog Link #1 Link #2 your site
    10. 10. Building the Index <ul><li>This is like the index of a book; a mapping of words to the pages on which they appear. The Web is our book. </li></ul><ul><li>We keep a posting list of all the words we see and for each word on each page, record to the list where it occurs. </li></ul><ul><li>We then break up the index into shards and distribute them to many computers </li></ul><ul><li>When a user enters a query such as “Frans Bauer” each computer searches a small piece of the index for matching pages </li></ul>
    11. 11. Writing good content
    12. 12. Use words for which people search.
    13. 13. Analytics, Blogger, Adsense <ul><li>Know your audience </li></ul>
    14. 14.
    15. 16. Blogger <ul><ul><li>Everyone needs a voice </li></ul></ul>
    16. 17. Blogger
    17. 18. Blogger
    18. 19. Blogger
    19. 20. Blogger
    20. 21. Blogger
    21. 25. Money!
    22. 26. Money!
    23. 28. Google Alerts <ul><li>Know your audience </li></ul>
    24. 29.
    25. 30. Chrome <ul><li>A really fast browser </li></ul>
    26. 31.
    27. 32.
    28. 33. Insights for Search <ul><li>Changing trends on the internet </li></ul>
    29. 34. Insights for search
    30. 35. YouTube <ul><li>Video, innit? </li></ul>
    31. 36. YouTube
    32. 37. Mobile <ul><li>New ways to access </li></ul>
    33. 38. YouTube
    34. 39. Hyperlocal <ul><li>It’s, uhhh, hyper local man. </li></ul>
    35. 40. Relevance <ul><li>But just because something is in your language, it doesn’t mean it’s relevant </li></ul>
    36. 41. Content <ul><li>It needs to be locally relevant </li></ul>
    37. 42. Relevance <ul><li>Hyperlocal is an emerging trend online, as people demand information relevant to them. </li></ul>
    38. 43. Hyperlocal
    39. 44. Hyperlocal
    40. 45. Hyperlocal
    41. 46. My Maps <ul><li>Embed content </li></ul>
    42. 47. My Maps <ul><li>Live demo </li></ul><ul><li>Also, web elements </li></ul>
    43. 48. Questions <ul><li>? </li></ul><ul><li>? </li></ul><ul><li>? </li></ul><ul><li>? </li></ul>