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Knowledge, Communities and Virtual Spaces
 

Knowledge, Communities and Virtual Spaces

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A class for the Pompeu Fabra University's Full Time Internationa MBA about knowledge management and applied cases

A class for the Pompeu Fabra University's Full Time Internationa MBA about knowledge management and applied cases

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Knowledge, Communities and Virtual Spaces Knowledge, Communities and Virtual Spaces Presentation Transcript

  • Knowledge, Communities and Virtual Spaces UPF MBA Knowledge Management 26/10/2005 – Joan Mayans [ [email_address] ]
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Anthropology Research Practice Business Project evolution Time evolution
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Social Anthropology Ethnographic method Fieldwork Participant observation Social Group’s CULTURE Everyday practices Knowledge Behaviour
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Social Anthropology Culture is what we are dealing with when we are managing knowledge. To manage knowledge we must distinguish between people’s knowledge and knowledge about people . To be able to manage people’s knowledge, first we must have a deep knowledge of them. To put it in other words, we need an ethnographic or, at least, a qualitative approach to every social group –i.e., organization- before we pretend to manage their knowledge.
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Research and practice
      • Why VIRTUAL spaces?
      • As a community research place
      • As a practice/practicated space (Certeau)
      • As a deliberated, designed, produced space
      • As an experimentation & innovation space
      • As an information & knowledge space
      • As an event production space
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Research and practice
      • Two points of view in analyzing & designing “virtual life”:
      • Technological emphasis
      • [Everything in virtual spaces is technologically created and managed]
      • Social emphasis
      • [Everything in virtual spaces is social and makes society and culture]
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Research and practice Morningstar, Chip & Farmer, F. Randall, 1990, “The lessons of Lucasfilm’s Habitat”, publicado en Michael Benedikt, 1990, Cyberpace: First Steps , Cambridge, Mass.: MIT Press, Available: http://www.communities.com/company/papers/lessons.html Social emphasis: Cyberspace has to be planned and thought as something : “ defined more by the interactions among the actors within it than by the technology with which it is implemented” Cyberspace is : “ necessarily a multiple-participant environment . It seems to us that the things that are important to the inhabitants of such an environment are the capabilities available to them, the characteristics of the other people they encounter there, and the ways these various participants can affect one another . Beyond a foundation set of communication capabilities, the technology used to present this environment to its participants, while sexy and interesting, is a peripheral concern ” And, as a conclusion, they state that: “ Managing a cyberspace world is not like managing the world inside a single-user application or even a conventional online service. Instead, it is more like governing an actual nation . Cyberspace architects will benefit from study of the principles of sociology and economics as much as from the principles of computer science. We advocate an agoric, evolutionary approach to world building rather than a centralized, socialistic one”
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Research and practice Donath , Judith S., 1997, Inhabiting the Virtual City: the design of social environments for electronic communities , Massachusetts: MIT. Available in: http://smg.media.mit.edu/people/Judith/Thesis/Cover.html Technological emphasis: “ To a large extend, the future success of virtual communities depends on how well the tools for social interaction are designed” “ If they [virtual communities] are poorly designed, the online world may feel like a vast concrete corporate plaza, with a few sterile benches: a place people hurry through on their way to work or home. If the tools are well designed, the on-line world will not only be inhabited, but will be able to support a wide range of interactions and relationships, from close collaboration to casual people watching” .
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Ethnography and social sciences methods + Technology + Design + Practical and sociological orientation Research and practice Integration Social places designed for social interaction and information sharing High degree of management and monitorization capabilities Places for knowledge transfer and acquisition
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces
    • … Places for knowledge transfer and acquisition…
    • 3 examples:
    • Free software & open code community
    • ONLINE conference on cyberculture and knowledge society (November 2004)
    • KM project at the Universal Forum of Cultures, Barcelona 2004
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Free software, open code & digital development
    • Features & examples:
    • Product sharing & open DB – http :// sxc.hu / index.phtml
    • Program and tutorial sharing – http://www.hotscripts.net
    • K sharing - http://www.php.net · http://www.todoexpertos.com
    • Open development projects – http://www.sourceforge.net
    • Hacker culture/ethics
      • · Non economic profit
      • · Personal / symbolic / prestige / reconnaissance
      • · Social structure with community bounds
      • · It’s the social structure what allows sharing and transfer
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety
    • About the conference:
    • Definition of ‘online conference’
    • Second edition
    • Primarily ONLINE, but evolving to a blended event
    • Participation success
    • Some basic Data:
      • · + 4.000 participants from 80 countries
      • · + 400 papers in 5 languages
      • · 78 Working Groups
      • · + 4.000 messages
    http://www.cibersociedad.net/congres2004/index_en.html
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety About the conference: Participants origin: Language of interaction / Paper: Participants origin (2): Evolution of CSO members:
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces T.Team Scientific C. Support Committee Working Groups Coordination Active Participants (with paper and discussion) Active Participants (in discussion) Lurking Participants Non-participant Participants Aprox. 50% Time evolution
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety
    • Technical team:
    • Personal experience
    • 1st edition account and methodology
    • Personal acknowledgement
    • Community sociological knowledge
    • Technological expertise
    • Main functions:
    • All-around coordination and organization
    • Information, assistance, education and knowledge transfer
    • Group(s) dynamization
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety
    • Scientific Committee:
    • Personal acknowledgement and charisma
    • Reputation transfer
    • Stress in their expertise areas, topics and location
    • Main functions:
    • Establishing main topics and conference title
    • Signing conference editorial line
    • Working Groups validation
    • Some main lectures on the conference
    • Allowed to lurk… so they almost disappeared…
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety
    • Support Committee:
    • Being there from the beginning
    • Building the human base of the conference (and next?)
    • Broadening of the expertise and location basis
    • Broadening of the conference human talent basis
    • Main functions:
    • Diffusion and distribution of the event and its calls
    • Supporting technical team tasks
    • Participation, participation, participation
    • Stress on participation and creativity… so they invented
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety
    • Working Groups Coordination:
    • The bigger group in the organization
    • Even more broadening of conference human basis
    • Scientific/University experts at work
    • Main functions:
    • Paper revision, evaluation and first comments
    • Personal contact with paper-writers and participants
    • Online coordination (with many tools)
    • Forum dynamization
    • Writing conclusions after the conference
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety TECHNOLOGY, the other actor… CONTENT management (and processing) Profile and PERSONAL management Social and knowledge INTERACTION
    • Personal data & photo
    • Personal presence, own and others
    • All the contents in the Conference
    • Other contents in the CyberSociety Obs.
    • On-time content publishing
    • Keyword and supragroups creation
    • Random content entry
    • Tools for topic-focused navigation
    • One-to-One
    • One-to-Many
    • Many-to-Many
    • A/Synchronous
    • Everywhere, a way to interact
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety Participation/Interaction arenas: Paper submission Working Group Discussion Fora Multilingual chat room General Discussion Fora E-mail contact More Informal More Asinchronous John Dewey : “ knowledge is a mode of participation ”
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety
    • Organization conclusions and paths to improvement
    • Better content organization (too much, too disperse groups)
    • Better personal/emotional management (too many ways out during the process)
    • Technological improvement of the chat-room application
    • Other Tech & Design improvements (suggestions from participants)
    • More video and audio capabilities
    • In order to get…
    • More social density
    • More knowledge density and usefulness
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 What it was?
    • Defined as “a meeting point for citizens from everywhere and a dialogue space for the urgent debates of the 21st Century”
    • Main topics:
    • Sustainable development
    • Cultural diversity
    • Conditions for peace
    • Attempt to create the post-industrial new kind of big international knowledge-leisure based celebration.
    • Huge urbanistic intervention; in & out
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 Activities…
    • 141 days for…
    • 51 Dialogues (conferences)
    • 4+23 exhibitions
    • 17 Installations and places
    • Workshops and activities
    • Traditional Sports & Games
    • Performances
      • Music (423 concerts)
      • Dance, theater, circus
    • The place itself and its shops, restaurants, etc.
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 Problems… Social misunderstanding : lack of past referents, lack of understanding the objectives Citizenship indifference or even reaction against it Too many and too diverse activities, collapsing agenda Too much meaningless space and places Too poorly linked and lack of a general contextualization of different kinds of activities
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 KMP Goals Helping communication and press departments in order to transmit more accurately what the Forum was being Creating new participation and personal communication channels through new and broader uses of the Forum website Creating knowledge products coming from the Forum’s activities and contents Building the Forum’s Knowledge Open Legacy through a wide knowledge capture, segmentation and storing methodology
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 KMP + Goals Explain ourselves the general sense of what the Forum had been Extract strategic value and international prestige beyond the physical and temporal boundaries , through real after-Forum projects Find and transfer to society and governments the main and most relevant topics and ideas that occurred in the whole Forum Create an own methodology of the whole organization, a how to Forum? for next editions
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 Ethnographical and strategic analysis Project conceptualization and methodology Project coordination and management Intranet for collaborative capture and knowledge processing Hiring, training and actual work of knowledge capture teams
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 9/05/04 26/09/04 Forum’s rythm of activities and content production Knowledge capture rythm. Ordered integration and storing of information. Generation of first outputs Evolució Fòrum Evolució Captura de Coneixement Evolució Gestió de Coneixement i primers productes
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 Diàlegs Exposicions Espectacles Banc de Coneixement FÒRUM Síntesi Catalogació Gestió de Coneixement Act. Participatives Resum Visual Mapa d’idees Diccionari de futur
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 Project direction Sectorial coordination Content production & revision Dialogue Managers (freelance) Knowledge ‘hunters & gatherers’ (university volunteers) Assistents Software Development & Multimedia Production Externalization Organization internal sources of information Organization consumers of Managed Knowledge
  • MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 At the place capture Data input to the DB through the collaborative work area Actual review writing Vectorization Catalogation Knowledge Bank ?