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Scrappy Startups Presentation

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  • 1. THE GROUP WHO WE ARE SOFTWARE DESCRIPTION CHELSEA STEPHEN Create software that JOAN LUNDELL assists entrepreneurs MORGAN O’HARA in starting up businesses on a local level. Image by: Katie McDull / behance.net Scrappy Startups SOFTWARE
  • 2. RESEARCH InterviewsBUSINESSES STRATEGY - + KEY RESOURCES MoonShine Saved money by doing A lot of time was spent Network of friends that own bars and restaurants Bar and Restaurant everything there self. running around. NW Portland Dig A Pony Got a lot of work done Some of the work done people they knew or could access through friends, Bar and Restaurant through work trade, did not meet expectations. craigslist, PSU Business Outreach Program. SE Portland and asking people for help. Found furnishings through Craigslist. Amber & Arrow Participate in trade Lots of hours researching Online search engines, Etsy.com, Score, and Jewelry Boutique shows, buy studio space, how to generate a business Mixer Match: I heart art & Consignment and use online stores plan, where to get supplies, Online to sell work. and finding wholesalers. Sunflower Productions Buy licence. Use online Hard to get return business. Facebook, Twitter, LinkedIn Film Production/Editting networking to get clients Online and generate business. Use trade for services. Scrappy Startups SOFTWARE
  • 3. FINDINGS Overlaps and Correlations Haves • Entered the playing field with little formal business training • Willing and wanting to do much of the work themselves • Participate in trading of goods/services to help establish business • Are socially networked Wants • Guidance and advice • Time saving strategies • Directory of rated businesses and their services Scrappy Startups SOFTWARE
  • 4. PERSONA CHARACTERISTICS NEEDS CREATIVE GUIDANCE DIYer BIZ NETWORK TENACIOUS FUNDING COMPUTER SAVVY LOGISTICS RISK TAKER SUPPORT PASSIONATE WORK TRADE SELF-TAUGHT OPPORTUNITIES SOCIALLY NETWORKED ENCOURAGEMENT EXPERTISE FEASIBILITY Image by: Casey / Moore coolu.com Scrappy Startups SOFTWARE
  • 5. ANALYSIS of Existing Ecosystem CHARACTERISTICS YOUNG: CREATIVE PERSONAL BLOG DIYer AMAZON/EBAY TENACIOUS KICKSTARTER CRAIGSLIST COMPUTER SAVVY FACEBOOK TWEETER LINKEDIN RISK TAKER SCORE PASSIONATE ETSY WEB SELF-TAUGHT SOCIALLY NETWORKED NEEDS GUIDANCE BIZ NETWORK FUNDING LOGISTICS SUPPORT OPPORTUNITIES FOR WORK TRADE ADVICE ENCOURAGEMENT EXPERTISE IN SPECIFIC TRADE Determine what internet platforms are being used by our persona. Scrappy Startups SOFTWARE
  • 6. POINT OF ENTRY Project Definition SCRAPPY START-UPS is a software platform designed to facilitate the exchange of resources, support and expertise between businesses. By creating a reinforcing loop of participants at three tiers (aspiring, starting- up, and operational), we hope to encourage collaborative economies and empower aspiring entreprenuers. Scrappy Startups SOFTWARE
  • 7. 3 KEYS QUESTION? PROPOSED SOLUTION. Is my business going to successful? Show public enthusiasm on business. Where can I get business advice? SUPPORT People "like you" who are further along. How do I get started? Access to regional/local resources. An accumulated reputation How do I trust the advice? AUTHENTICITY developed through success. LOCAL Scrappy Startups SOFTWARE
  • 8. SupportKEY FEATURESSERVICESMENTORSHIPTRADECOLLABORATORSADVERTISINGADVICECOMMUNITY Scrappy Startups SOFTWARE
  • 9. AuthenticityKEY FEATURESUSER VERIFICATIONBUILD REPUTATIONABOUT/PROFILEREPLY RATEVOUCHED FORCERTIFIED/TRUSTEDREFERENCES Scrappy Startups SOFTWARE
  • 10. LocalKEY FEATURESECONOMYPROXIMITYACCESSIBILITYVISIBILITYFRIENDSHIPNEIGHBORLINESS Scrappy Startups SOFTWARE
  • 11. THE NETWORK ASPIRING STARTING-UP OPERATIONAL GIVING SUPPORT GIVING AUTHENTICITY LOCAL NETWORK Scrappy Startups SOFTWARE
  • 12. PROFILEThe Internal System Company Name PLAYTIME TRUST is offering grants! 38% MEYER TRUST is offering grants! ADVANTIS CREDIT UNION is offering loans! Summary of the company here “Pitch” PEEWEES PLAYHOUSE is putting on a workshop! TELETUBBIES PDX is hosting a meet & greet! DO YOU NEED: DEWEY, CHEETHAM & HOW wants to get you certified! Funding? _______________________________ Mentorship? ____________________________ CHRIS CHRINGLE is a CPA in your area!! Legal advice? ____________________________ Accounting? ____________________________ SHARDON DVORA is a TOYMAKER looking for a job!! Labor or work trade? _____________________ What can you offer? ______________________ Nothing, yet. Im new! Scrappy Startups SOFTWARE
  • 13. PROFILE RESULTSThe Internal System CLOSE TO MY MA FINANCIAL RK ET LEGAL WORK TRADE PARTNER OD BUSINESS/PROFESSIONAL PLANNING HO MY BUSINESS EXECUTION LOGISTICS FAR FROM CONNECTED LINK *SYNAP* NETWORKING FRIENDSHIP ME CLOSE TO 0% 100% MY HO OD RESPONSIVENESS T KE MAR MY FAR FROM Scrappy Startups SOFTWARE
  • 14. NETWORK SCENARIOS GIVING SUPPORT Josie: I need a promo Jason: video? Joe: Will my startup SnapClap Eva: I want to offer Evan: be successful? will work out trade. I need a merchant health insurance Will my startup I’ll support you! service? to my employees? be successful? Onpoint is the Let’s meet! best! helped me Connected We share Help me find set up my me with a merchant work trade! biz goals. Springboard! service! ** ** **** ****** GIVING AUTHENTICITY Scrappy Startups SOFTWARE
  • 15. A WRAPTakeaways CONNECIONS based on: OUTCOME: Relevancy MISSION: To make the start-up process Importance A SUPPORT network of easer and less intimidating for people Funding AUTHENTIC expertise by providing key resources that will Local Economy and resources based on a allow them to save time and money, Needs and Goals LOCAL level. and ultimately help them determine Friendship the overall success of their business. Mentoring Scrappy Startups SOFTWARE
  • 16. Q&ATHANK YOU for your time and attention! CHELSEA STEPHEN JOAN LUNDELL Scrappy Startups MORGAN O’HARA SOFTWARE

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