Using Twitter For Business

445 views

Published on

Twitter for Business? You are Kidding - Right? How and where does Twitter fit - and can you use it as a tool for growth?

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
445
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Using Twitter For Business

  1. 1. Using Twitter For Business?You’re Kidding – Right?<br />Joan Koerber-Walker<br />Chairman and CEO<br />
  2. 2. Someday a company won’t be ‘real’ if they do not have a website…<br />Robert M. Gardner, then Sr. VP Technology, Avnet, Inc. 1985<br />
  3. 3. What’s the Next BIG Thing? “TWITTER!”W.B. Austin to Robert Scoble, March 1, 2007<br />Bill Austin and Robert Scoble at the Revolution in Marketing Conference<br />
  4. 4. What’s your strategy?<br />Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com/<br />
  5. 5. Social Media is simply a tool.<br />Build – Disassemble – Adjust - Repair<br />
  6. 6. Social Media is a tool that allows us to execute on a strategy<br />Photo Source :<br />http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg<br />
  7. 7. Social Media Works for Business – as a community building messaging tool<br />
  8. 8. Where does Twitter fit in my business tool kit?<br />
  9. 9. Use the right tool for the right job!<br />Twitter is best at: <br />Community Building<br />Customer/Audience Interaction <br />Message Delivery<br />
  10. 10. Does it work? A tale of two blogs.<br />Results – Twitter vs. SEO<br />
  11. 11. Increased Web Traffic Increased Business!<br />
  12. 12. Putting the Tool to Work<br />
  13. 13. Who Are You?<br />
  14. 14. Community Building <br />Tools<br />Twellow.com<br />TwitChuck.com<br />Twitter Help (Follow Limits)<br />Twitter Search<br />Automation<br /> Social Oomph ( TweetLater.)  <br />Hoot Suite.com<br />Tips<br />Do your Homework<br />Be Friendly!<br />Follow back<br />DO NOT SPAM your followers.  <br />Share ideas, and Create Value<br />DO NOT protect your tweets.  <br />
  15. 15. Customer/Audience Interaction<br />Do you want to hang around with someone who only talks about themselves? <br />Don’t be the Bore at the Party!<br />Think about twitter as a giant focus group.  <br />Give the audience what they want – not what you want!<br />Use Twitter Search to find people who are talking about your company, your product – or your competitors. <br />Interacting with customers means listening, starting a conversation, and engaging them. <br />The first rule of interaction is always – You get what you give. <br />
  16. 16. What Message Do You Want to Send?<br />Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com<br />
  17. 17. Message Delivery<br />START a conversation that can be continued.  <br />Invite people to ask for more.<br /> Comment and expand on others ideas<br />Ask for input<br />Deliver items of value<br />Articles/blogs<br />Coupons<br />News<br />Ideas<br />Quotes<br />Links to video or content<br />
  18. 18. Just how much time does this take?<br />Used with permission from @FunnyEyehttp://funnyeyeforthecorporateguy.blogspot.com/<br />
  19. 19. Can you afford to invest in a Community Manager?<br />Source: http://www.gaebler.com/Newspaper-Advertising-Costs.htm<br />
  20. 20. Thank YOU!<br />Joan Koerber-Walker<br />Chairman and CEO<br />CorePurpose, Inc.<br />www.corepurpose.com<br />Tips, Links, and Today’s Slide Deck: <br />http://jkw.typepad.com<br />Or send me a note on Twitter:<br />@joankw @CorePurpose @JKWgrowth @JKWinnovation @JKWleadership <br />

×