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Using Twitter For Business

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Twitter for Business? You are Kidding - Right? How and where does Twitter fit - and can you use it as a tool for growth?

Twitter for Business? You are Kidding - Right? How and where does Twitter fit - and can you use it as a tool for growth?

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Transcript

  • 1. Using Twitter For Business?You’re Kidding – Right?
    Joan Koerber-Walker
    Chairman and CEO
  • 2. Someday a company won’t be ‘real’ if they do not have a website…
    Robert M. Gardner, then Sr. VP Technology, Avnet, Inc. 1985
  • 3. What’s the Next BIG Thing? “TWITTER!”W.B. Austin to Robert Scoble, March 1, 2007
    Bill Austin and Robert Scoble at the Revolution in Marketing Conference
  • 4. What’s your strategy?
    Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com/
  • 5. Social Media is simply a tool.
    Build – Disassemble – Adjust - Repair
  • 6. Social Media is a tool that allows us to execute on a strategy
    Photo Source :
    http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg
  • 7. Social Media Works for Business – as a community building messaging tool
  • 8. Where does Twitter fit in my business tool kit?
  • 9. Use the right tool for the right job!
    Twitter is best at: 
    Community Building
    Customer/Audience Interaction
    Message Delivery
  • 10. Does it work? A tale of two blogs.
    Results – Twitter vs. SEO
  • 11. Increased Web Traffic Increased Business!
  • 12. Putting the Tool to Work
  • 13. Who Are You?
  • 14. Community Building
    Tools
    Twellow.com
    TwitChuck.com
    Twitter Help (Follow Limits)
    Twitter Search
    Automation
    Social Oomph ( TweetLater.) 
    Hoot Suite.com
    Tips
    Do your Homework
    Be Friendly!
    Follow back
    DO NOT SPAM your followers. 
    Share ideas, and Create Value
    DO NOT protect your tweets. 
  • 15. Customer/Audience Interaction
    Do you want to hang around with someone who only talks about themselves?
    Don’t be the Bore at the Party!
    Think about twitter as a giant focus group. 
    Give the audience what they want – not what you want!
    Use Twitter Search to find people who are talking about your company, your product – or your competitors. 
    Interacting with customers means listening, starting a conversation, and engaging them. 
    The first rule of interaction is always – You get what you give. 
  • 16. What Message Do You Want to Send?
    Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com
  • 17. Message Delivery
    START a conversation that can be continued. 
    Invite people to ask for more.
    Comment and expand on others ideas
    Ask for input
    Deliver items of value
    Articles/blogs
    Coupons
    News
    Ideas
    Quotes
    Links to video or content
  • 18. Just how much time does this take?
    Used with permission from @FunnyEyehttp://funnyeyeforthecorporateguy.blogspot.com/
  • 19. Can you afford to invest in a Community Manager?
    Source: http://www.gaebler.com/Newspaper-Advertising-Costs.htm
  • 20. Thank YOU!
    Joan Koerber-Walker
    Chairman and CEO
    CorePurpose, Inc.
    www.corepurpose.com
    Tips, Links, and Today’s Slide Deck:
    http://jkw.typepad.com
    Or send me a note on Twitter:
    @joankw @CorePurpose @JKWgrowth @JKWinnovation @JKWleadership

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