Building Your NetworkAND Business using Social MediaJoan Koerber-WalkerChairman and CEO

Someday a company won’t be ‘real’ if they do not have a website…Robert M. Gardner, then Sr. VP Technology, Avnet, Inc. 1985

Social Media is simply a tool.Build – Disassemble – Adjust - Repair

What’s your strategy?Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com/

Social Media is a tool that allows us to execute on a strategyPhoto Source :http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg

Do NOT be the Bore at the PartyPhoto Source :http://kegofwisdom.com/wp-content/uploads/2008/12/avoid_service_narc.jpg

Warning: Be on the look out…..The Bad Guys are out there…..

LinkedIn is your Professional Profile

Facebook for Friends and Business

If you have video – YouTube is for You.

Plaxo is an Online Address Book

Social Media Works for Business – as a community building messaging tool

What’s the Next BIG Thing? “TWITTER!”W.B. Austin to Robert Scoble, March 1, 2007Bill Austin and Robert Scoble at the Revolution in Marketing Conference

Where does Twitter fit in my business tool kit?

Use the right tool for the right job!Twitter is best at: Community BuildingCustomer/Audience Interaction Message Delivery

Does it work? A tale of two blogs.Results – Twitter vs. SEO

Increased Web Traffic Increased Business!

Putting the Tool to Work

Who Are You?

Community Building ToolsTwellow.comTwitChuck.comTwitter Help (Follow Limits)Twitter SearchAutomation Social Oomph ( TweetLater.) Hoot Suite.comTipsDo your HomeworkBe Friendly!Follow backDO NOT SPAM your followers. Share ideas, and Create ValueDO NOT protect your tweets.

Who is in YOUR Twellowhood?

Who has influence?

Customer/Audience InteractionDo you want to hang around with someone who only talks about themselves? Don’t be the Bore at the Party!Think about twitter as a giant focus group. Give the audience what they want – not what you want!Use Twitter Search to find people who are talking about your company, your product – or your competitors. Interacting with customers means listening, starting a conversation, and engaging them. The first rule of interaction is always – You get what you give.

What Message Do You Want to Send?Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com

Message DeliverySTART a conversation that can be continued. Invite people to ask for more. Comment and expand on others ideasAsk for inputDeliver items of valueArticles/blogsCouponsNewsIdeasQuotesLinks to video or content

Just how much time does this take?Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com/

Thank YOU!Joan Koerber-WalkerCorePurpose, Inc.www.corepurpose.comTips, Links, and Today’s Slide Deck: http://kw99.wordpress.comMore on Business and Social Mediahttp://jkw.typepad.comOr send me a note on Twitter:@joankw @CorePurpose @JKWgrowth @JKWinnovation @JKWleadership