Building Your Network And Business With Social Media

Building Your NetworkAND Business using Social Media
Joan Koerber-Walker
Chairman and CEO

Someday a company won’t be ‘real’ if they do not have a website…
Robert M. Gardner, then Sr. VP Technology, Avnet, Inc. 1985

Social Media is simply a tool.
Build – Disassemble – Adjust - Repair

What’s your strategy?
Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com/

Social Media is a tool that allows us to execute on a strategy
Photo Source :
http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg

Do NOT be the Bore at the Party
Photo Source :
http://kegofwisdom.com/wp-content/uploads/2008/12/avoid_service_narc.jpg

Warning: Be on the look out…..
The Bad Guys are out there…..

LinkedIn is your Professional Profile

Facebook for Friends and Business

If you have video – YouTube is for You.

Plaxo is an Online Address Book

Social Media Works for Business – as a community building messaging tool

What’s the Next BIG Thing? “TWITTER!”W.B. Austin to Robert Scoble, March 1, 2007
Bill Austin and Robert Scoble at the Revolution in Marketing Conference

Where does Twitter fit in my business tool kit?

Use the right tool for the right job!
Twitter is best at:
Community Building
Customer/Audience Interaction
Message Delivery

Does it work? A tale of two blogs.
Results – Twitter vs. SEO

Increased Web Traffic Increased Business!

Putting the Tool to Work

Who Are You?

Community Building
Tools
Twellow.com
TwitChuck.com
Twitter Help (Follow Limits)
Twitter Search
Automation
Social Oomph ( TweetLater.)
Hoot Suite.com
Tips
Do your Homework
Be Friendly!
Follow back
DO NOT SPAM your followers.
Share ideas, and Create Value
DO NOT protect your tweets.

Who is in YOUR Twellowhood?

Who has influence?

Customer/Audience Interaction
Do you want to hang around with someone who only talks about themselves?
Don’t be the Bore at the Party!
Think about twitter as a giant focus group.
Give the audience what they want – not what you want!
Use Twitter Search to find people who are talking about your company, your product – or your competitors.
Interacting with customers means listening, starting a conversation, and engaging them.
The first rule of interaction is always – You get what you give.

What Message Do You Want to Send?
Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com

Message Delivery
START a conversation that can be continued.
Invite people to ask for more.
Comment and expand on others ideas
Ask for input
Deliver items of value
Articles/blogs
Coupons
News
Ideas
Quotes
Links to video or content

Just how much time does this take?
Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com/

Thank YOU!
Joan Koerber-Walker
CorePurpose, Inc.
www.corepurpose.com
Tips, Links, and Today’s Slide Deck:
http://kw99.wordpress.com
More on Business and Social Media
http://jkw.typepad.com
Or send me a note on Twitter:
@joankw @CorePurpose @JKWgrowth @JKWinnovation @JKWleadership

Building Your Network And Business With Social Media

by Joan Koerber-Walker on Sep 22, 2009

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Building Your Network And Business With Social Media — Presentation Transcript