Quest for the Code ®  :  A Case Study
Starlight Starbright Children’s Foundation <ul><li>A nonprofit that helps children and their families cope with the social...
What do we do?  <ul><li>Distract children from their pain, fear and isolation </li></ul><ul><li>Teach children to better m...
Lessons Learned <ul><li>Project must immediately address key psychosocial issues and capture kids’ attention </li></ul><ul...
Case Study – Quest for the Code <ul><li>Illustrate Starlight’s process: </li></ul><ul><li>Needs Assessment </li></ul><ul><...
Should we do Asthma? <ul><li>Bubbled up from healthcare professionals  </li></ul><ul><li>Identify core issue </li></ul><ul...
Development Process <ul><li>Conduct needs assessment </li></ul><ul><li>Identify partners </li></ul><ul><li>Identify goals ...
Development Process Continued <ul><li>Develop long term budget </li></ul><ul><li>Start fundraising </li></ul><ul><li>Once ...
Quest for the Code  Goals   <ul><li>Control symptoms </li></ul><ul><li>Reduce exacerbations </li></ul><ul><li>Improve mana...
Results <ul><li>More than 1.5mm kids have played the game to date </li></ul><ul><li>Research found improved asthma-related...
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Quest For The Code Starlight Starbright

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  • Quest For The Code Starlight Starbright

    1. 1. Quest for the Code ® : A Case Study
    2. 2. Starlight Starbright Children’s Foundation <ul><li>A nonprofit that helps children and their families cope with the social, emotional and medical aspects of chronic and life threatening medical conditions. </li></ul>
    3. 3. What do we do? <ul><li>Distract children from their pain, fear and isolation </li></ul><ul><li>Teach children to better manage and cope with their illness and treatment </li></ul><ul><li>Empower children to address the social, emotional, and medical aspects of living with a serious illness </li></ul><ul><li>Connect children and families with others who face similar challenges </li></ul><ul><li>Give families a sense of hope for their lives and future </li></ul>
    4. 4. Lessons Learned <ul><li>Project must immediately address key psychosocial issues and capture kids’ attention </li></ul><ul><li>Project must be well defined before any production begins </li></ul><ul><li>Choose the right developer </li></ul><ul><li>Celebrities add credibility </li></ul><ul><li>Need a long term plan & money to cover long term plan </li></ul><ul><li>Cover yourself legally </li></ul><ul><li>Partner & collaborate </li></ul>
    5. 5. Case Study – Quest for the Code <ul><li>Illustrate Starlight’s process: </li></ul><ul><li>Needs Assessment </li></ul><ul><li>Development </li></ul><ul><li>Production </li></ul><ul><li>Market research </li></ul><ul><li>Evaluation </li></ul><ul><li>Feedback loop </li></ul>
    6. 6. Should we do Asthma? <ul><li>Bubbled up from healthcare professionals </li></ul><ul><li>Identify core issue </li></ul><ul><li>Is there a gap? </li></ul><ul><li>Are we the right organization to address the gap? </li></ul><ul><li>Is there long term funding and a viable dissemination plan? </li></ul>
    7. 7. Development Process <ul><li>Conduct needs assessment </li></ul><ul><li>Identify partners </li></ul><ul><li>Identify goals and objectives </li></ul><ul><li>Develop program content </li></ul><ul><li>Identify platform </li></ul><ul><li>Define creative approach </li></ul><ul><li>Develop dissemination strategy </li></ul>
    8. 8. Development Process Continued <ul><li>Develop long term budget </li></ul><ul><li>Start fundraising </li></ul><ul><li>Once funding secured, begin production </li></ul><ul><li>Begin Research </li></ul><ul><li>Launch </li></ul>
    9. 9. Quest for the Code Goals <ul><li>Control symptoms </li></ul><ul><li>Reduce exacerbations </li></ul><ul><li>Improve management behaviors </li></ul><ul><li>Develop decision-making and self management skills </li></ul><ul><li>Increase self-esteem and self-efficacy </li></ul><ul><li>Improve adherence </li></ul>
    10. 10. Results <ul><li>More than 1.5mm kids have played the game to date </li></ul><ul><li>Research found improved asthma-related knowledge, self-efficacy, child responsibility, adherence and symptoms. </li></ul><ul><li>Kids liked playing the game, including the questions/challenges and the humor of the game (e.g., the cockroaches in Robo Roach). Boys liked the action elements like shooting baskets, or fighting the strong and evil Mucus Airgon. </li></ul>
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