Quest For The Code Starlight Starbright

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  • 1. Quest for the Code ® : A Case Study
  • 2. Starlight Starbright Children’s Foundation
    • A nonprofit that helps children and their families cope with the social, emotional and medical aspects of chronic and life threatening medical conditions.
  • 3. What do we do?
    • Distract children from their pain, fear and isolation
    • Teach children to better manage and cope with their illness and treatment
    • Empower children to address the social, emotional, and medical aspects of living with a serious illness
    • Connect children and families with others who face similar challenges
    • Give families a sense of hope for their lives and future
  • 4. Lessons Learned
    • Project must immediately address key psychosocial issues and capture kids’ attention
    • Project must be well defined before any production begins
    • Choose the right developer
    • Celebrities add credibility
    • Need a long term plan & money to cover long term plan
    • Cover yourself legally
    • Partner & collaborate
  • 5. Case Study – Quest for the Code
    • Illustrate Starlight’s process:
    • Needs Assessment
    • Development
    • Production
    • Market research
    • Evaluation
    • Feedback loop
  • 6. Should we do Asthma?
    • Bubbled up from healthcare professionals
    • Identify core issue
    • Is there a gap?
    • Are we the right organization to address the gap?
    • Is there long term funding and a viable dissemination plan?
  • 7. Development Process
    • Conduct needs assessment
    • Identify partners
    • Identify goals and objectives
    • Develop program content
    • Identify platform
    • Define creative approach
    • Develop dissemination strategy
  • 8. Development Process Continued
    • Develop long term budget
    • Start fundraising
    • Once funding secured, begin production
    • Begin Research
    • Launch
  • 9. Quest for the Code Goals
    • Control symptoms
    • Reduce exacerbations
    • Improve management behaviors
    • Develop decision-making and self management skills
    • Increase self-esteem and self-efficacy
    • Improve adherence
  • 10. Results
    • More than 1.5mm kids have played the game to date
    • Research found improved asthma-related knowledge, self-efficacy, child responsibility, adherence and symptoms.
    • Kids liked playing the game, including the questions/challenges and the humor of the game (e.g., the cockroaches in Robo Roach). Boys liked the action elements like shooting baskets, or fighting the strong and evil Mucus Airgon.