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Strategic Management - Robin Hood Case Study

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Strategic Management …

Strategic Management
PORTER Analysis
PESTL Analysis
SWOT Matrix
BCG Matrix

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  • 1. Gestão Estratégica e Comercial Robin Hood Case Study Lisboa, Outubro de 2012Elaborado por:Joana Paulo nº 72455 Mestrado Integrado em Engenharia BiomédicaJoana Correia nº 62844 Mestrado Integrado em Engenharia Física e TecnológicaMarta Ornelas nº 62840 Mestrado Integrado em Engenharia BiomédicaSaúl Costa nº 72408 Mestrado Integrado em Engenharia Biomédica
  • 2. Executive SummaryKill Sheriff SDismemberment of the Group T RGeographic expansion A TRecruitment controlled E GHelp of Barons Y Common Objective S F U A Loyalty C C C T E O Efficient logistics S R S S Strategic Plan Structure
  • 3. Introduction Uncontrolled Revolt of Training Economic risk growth ofRobin Hood Group management group Alternative Sheriff Setting rates routes for the empowerment for everyone rich ones SWOT
  • 4. Market Definition - SegmentationMarket Segmentation: specific group of consumers who haveneeds and / or similar features Rich people Marketers Mugged People in Sherwood
  • 5. Analysis of the External Environment Entry of new competitors: very low Substitute Rivalry among products or competitors: too services: very high low Negotiation Power power of negotiation of customers: supplier: high Medium
  • 6. Internal Environment Analysis
  • 7. Analysis of the Competitive Position of the Company/Organization SCF - Sucess Critical Factors • Robin Hood was a good leader; • Popularity – “Rob fromthe rich and give to the poor”; • Experience in training new recruits and stoling travelers; • The band’s organization in departments; •  Group’s location;
  • 8. Strengths   Weaknesses  SWOT Analysis     • Robin  was  a  strong  leader  ;   •  New  members  was  accepted     without  any  criterion  ;   • Band’s  moBvaBon;   •  Robin  Wood  unknewn  several   • Huge  number  of  members;   members;   • Band’s  locaBon;   •  Discipline  was  harder  to  enforce;   • Strong  support  of  the  poor   •  Low  vigilance  and  low  security  of   people;   the  encampment;   • InformaBon  easily  accessed;   •  Few  resources;   • Good  archeries;   •  Robin  Hood  was  out  of  law;       Fig.1: SWOT Analysis     Opportuni.es         • Recruit  new  members  in  a  strict  way;         • Delegate  more  tasks  to  feed  the   • Accept  barons  invitaBon;   band,  collect  and  produce  food,   • Possible  associaBon  with  the   • Training  and  accept  more   barons;   respect  and  discipline  inside  the  band   recruits;   and  vigilance  the  encampment;   • Band’s  popularity;               Threats         • Increase   military   capabiliBes   of   •  Killing  the  Sheriff;     the  Sheriff;   •  Change  the  place  to  stole   • Band’s  division;   • Travelers  deviaBons;   travelers;   • Change  the  posiBon  of  the  band;   • Strong   sense   of   revenge   by   the   •  Use  the  strong  support  of   • Transit  tax  for  the  travelers;   prince  John;   the  poor  people  to  try  new     • Sheriff  has  poliBcal  connecBons;   methods  of  providing;   • H ard   negoBaBons   with   the   travelers;  
  • 9. Definition of Strategy Robin Hood and his band Fig.2: BCG matrix,*Picture edited from appointments theoretical classes 2012-2013, chapter 3, strategic management;
  • 10. Recommendations and conclusions•  The current strategy must be changed! –  Human Resources need to be reconsidered •  A new recruitment process •  Focus on training of the group –  The internal structure should be adapted to new challenges
  • 11. Conclusions and Recomendations Finances Cash Surveillance Operation Management Raids Executive Recrutment Director Human Resources Training Farming Feeding Buying Logistics products Shelter
  • 12. Recommendations and conclusions Help the Barons restore King Richard to power Kill The Sheriff
  • 13. Thank you for your attention!

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