Joakim Friedman - twitter.com/joakim

Driving Forces
Social Media Strategy
MySpace case
Joakim Friedman - twitter.com/joakim

Driving Forces

The driving forces of Social Media
• Who likes me?
•Friends
• Is everything okay?
• How can I become more popular?
• • Curiousness/Inquisi/veness
What's new?
• I'm bored, let's make some noise
• Informa/on

Social Media Strategy

How r you? I love you!
Buy shoes
Hello? Follow me! Go team?

Analog Digital
Digital Analog

Lifespan
• Let go to gain more
• Organize internally
• Social Media spans time
• Link to others
• Dare to be transparent
• Social Media is all
about the people

Surveillance
News- Blog-
Alerts
search search
s

What’s the benefit?
Utilize brand...

Fans
Concerts/FesDvals
TV
Bands and ArDsts
Radio
85.000
Press
Online
Brands
Record labels
Distributors
Booking agents
Awards/Prices

Who is responsible for Social Media?
Marketing
Web Agency Content
Social
Media
PR Agency Developers
Information

twitter.com/joakim
joakim@friedman.se