Highlights from the  ALGIM Web Symposium Wellington 3-4 May 2010 Day One Presented by Jo Orange
<ul><li>Symposium contained a mixture of: </li></ul><ul><ul><li>best practice </li></ul></ul><ul><ul><li>usability testing...
Issues councils face <ul><li>Not so different between NSW and NZ </li></ul><ul><li>Similar issues faced by local and centr...
Issues councils face <ul><li>Mobile tools: </li></ul><ul><ul><li>Only usually available in large urban areas </li></ul></u...
What can we do? <ul><li>There is still the old idea of “if you build it, they will come” but the way we think is radically...
How do we do it? <ul><ul><li>Ask and listen (engage and discuss) </li></ul></ul><ul><ul><li>Observe (card sorting) </li></...
How have others done it? <ul><ul><li>Build open, extensive systems </li></ul></ul><ul><ul><li>Design sites for cooperation...
Why? <ul><li>“ Build web services, not web sites” </li></ul><ul><li>Rod Drury </li></ul><ul><li>Inform, consult and involv...
2010 NZ Council Website Survey <ul><li>72 councils participated </li></ul><ul><ul><li>51% have a website strategy </li></u...
Classifying your content <ul><li>Using card sorting and tree testing for usability testing / presentation by Dave O’Brien ...
Organisation <ul><ul><li>- Look at folksonomy and tagging as options – let your users create a bottom up IA. It’s popular ...
Labelling <ul><ul><li>- Labeling should consist of the users language, not yours (or your organisations) </li></ul></ul><u...
Navigation <ul><ul><li>- Should consist of main sections </li></ul></ul><ul><ul><li>- Should be able to see where you are ...
Search <ul><ul><li>- Search is not just a way to avoid IA </li></ul></ul><ul><ul><li>- Need an IA that supports browsing a...
What is card sorting good for? <ul><ul><li>- Can be a paper sort or online sort, open or closed </li></ul></ul><ul><ul><li...
Tree testing <ul><ul><li>- Evaluative whereas card sorting is generative </li></ul></ul><ul><ul><li>- Able to test a given...
Morville’s honeycomb <ul><ul><li>Source: http://semanticstudios.com/publications/semantics/000029.php </li></ul></ul>
Lessons learned <ul><ul><li>- User data helps to solve internal debate over importance of content/structure </li></ul></ul...
References Tree testing: a quick way to evaluate your IA by Dave O’Brien http://www.boxesandarrows.com/view/tree-testing C...
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Algim 2010

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Highlights from Day One of the ALGIM Web Symposium 2010. Presentation to team members with an emphasis on Dave O'Brien's card sorting presentation.

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  • Is the application useful for the individual user and his specific task? Is the application usable for the individual user and his specific task? Is the application desirable for the individual user and his specific task? Is the application valuable for the individual user and his specific task? Is the application accessible? Available to every individual user, regardless of disability? Is the target findable for the individual user and his specific task? Is the application credible for the individual user and his specific task?
  • Algim 2010

    1. 1. Highlights from the ALGIM Web Symposium Wellington 3-4 May 2010 Day One Presented by Jo Orange
    2. 2. <ul><li>Symposium contained a mixture of: </li></ul><ul><ul><li>best practice </li></ul></ul><ul><ul><li>usability testing </li></ul></ul><ul><ul><li>social media </li></ul></ul><ul><ul><li>e-commerce </li></ul></ul><ul><ul><li>adaptive technology </li></ul></ul><ul><ul><li>web records </li></ul></ul><ul><ul><li>web standards </li></ul></ul><ul><ul><li>content management </li></ul></ul><ul><ul><li>platforms and CMS </li></ul></ul><ul><ul><li>networking </li></ul></ul><ul><ul><li>case studies </li></ul></ul>Overview
    3. 3. Issues councils face <ul><li>Not so different between NSW and NZ </li></ul><ul><li>Similar issues faced by local and central government </li></ul><ul><li>Engagement: </li></ul><ul><ul><li>broadband not widely available in rural areas or too expensive </li></ul></ul><ul><ul><li>Lack of resourcing or dedicated staff with web knowledge </li></ul></ul><ul><li>Accessibility: </li></ul><ul><ul><li>Traditionally not high on agenda but now pushing for meeting at least some web standards </li></ul></ul><ul><li>Social media policy: </li></ul><ul><ul><li>How to use new tools to engage with the community </li></ul></ul>
    4. 4. Issues councils face <ul><li>Mobile tools: </li></ul><ul><ul><li>Only usually available in large urban areas </li></ul></ul><ul><li>Diverse population: </li></ul><ul><ul><li>Urban, rural, immigrants </li></ul></ul><ul><li>Infrastructure of council/organisation </li></ul><ul><li>Content: </li></ul><ul><ul><li>Out of date </li></ul></ul>
    5. 5. What can we do? <ul><li>There is still the old idea of “if you build it, they will come” but the way we think is radically different than the people we design for. </li></ul><ul><li>In the development process we need to: </li></ul><ul><ul><li>Use research (engage) </li></ul></ul><ul><ul><li>Design (for the user) </li></ul></ul><ul><ul><li>Deliver (to the user) </li></ul></ul>
    6. 6. How do we do it? <ul><ul><li>Ask and listen (engage and discuss) </li></ul></ul><ul><ul><li>Observe (card sorting) </li></ul></ul><ul><ul><li>Explore/refine </li></ul></ul><ul><ul><li>Measure (analytics) </li></ul></ul><ul><ul><li>Interaction (participation, information, request for product or service) </li></ul></ul><ul><ul><li>Changing mediums (PCs to mobile computing) </li></ul></ul><ul><ul><li>Be citizen/people centric not process centric </li></ul></ul>
    7. 7. How have others done it? <ul><ul><li>Build open, extensive systems </li></ul></ul><ul><ul><li>Design sites for cooperation </li></ul></ul><ul><ul><li>Learn from your users </li></ul></ul><ul><ul><li>Lower the barriers to experimentation </li></ul></ul><ul><ul><li>Build a community </li></ul></ul><ul><ul><li>Have invisible walls (planned interactions such as Wikipedia) </li></ul></ul><ul><ul><li>Build simple systems and let them evolve </li></ul></ul><ul><ul><li>Use open data </li></ul></ul>
    8. 8. Why? <ul><li>“ Build web services, not web sites” </li></ul><ul><li>Rod Drury </li></ul><ul><li>Inform, consult and involve. </li></ul>
    9. 9. 2010 NZ Council Website Survey <ul><li>72 councils participated </li></ul><ul><ul><li>51% have a website strategy </li></ul></ul><ul><ul><li>30% do user testing </li></ul></ul><ul><ul><li>17% have a social media policy </li></ul></ul><ul><ul><li>44% block social media websites </li></ul></ul><ul><li>Top five tasks: </li></ul><ul><ul><li>Property and rates </li></ul></ul><ul><ul><li>job vacancies </li></ul></ul><ul><ul><li>cemeteries </li></ul></ul><ul><ul><li>environmental data </li></ul></ul><ul><ul><li>contact us </li></ul></ul>
    10. 10. Classifying your content <ul><li>Using card sorting and tree testing for usability testing / presentation by Dave O’Brien from Optimal Usability </li></ul><ul><li>Information architecture consists of: </li></ul><ul><ul><li>Organisation </li></ul></ul><ul><ul><li>Labeling </li></ul></ul><ul><ul><li>Navigation </li></ul></ul><ul><ul><li>Search </li></ul></ul>
    11. 11. Organisation <ul><ul><li>- Look at folksonomy and tagging as options – let your users create a bottom up IA. It’s popular and flexible (may need some weeding). </li></ul></ul><ul><ul><li>- Broad/shallow usually works better over a narrow/deep site where section names can get too abstracted. </li></ul></ul>
    12. 12. Labelling <ul><ul><li>- Labeling should consist of the users language, not yours (or your organisations) </li></ul></ul><ul><ul><li>- Labels should be concise, consistent, distinguishable </li></ul></ul>
    13. 13. Navigation <ul><ul><li>- Should consist of main sections </li></ul></ul><ul><ul><li>- Should be able to see where you are right now (breadcrumbs) </li></ul></ul><ul><ul><li>- Should be able to see where you’ve been (coloured links) </li></ul></ul><ul><ul><li>- Should be able to see where you can go from here (clickable links) </li></ul></ul>
    14. 14. Search <ul><ul><li>- Search is not just a way to avoid IA </li></ul></ul><ul><ul><li>- Need an IA that supports browsing and searching. </li></ul></ul>
    15. 15. What is card sorting good for? <ul><ul><li>- Can be a paper sort or online sort, open or closed </li></ul></ul><ul><ul><li>- Able to get real data on how your users think </li></ul></ul><ul><ul><li>- Able to generate ideas for organising content </li></ul></ul><ul><ul><li>- Able to get verbal feedback from users (except not using online sorting, generally) </li></ul></ul><ul><ul><li>- Online tools available – OptimalSort.com; WebSort.net; xsort (for Mac) </li></ul></ul>
    16. 16. Tree testing <ul><ul><li>- Evaluative whereas card sorting is generative </li></ul></ul><ul><ul><li>- Able to test a given structure </li></ul></ul><ul><ul><li>- Design a tree of topics, eg a sitemap and create “find it” tasks </li></ul></ul><ul><ul><li>- Online tool – Treejack www.optimalworkshop.com/treejack.html </li></ul></ul><ul><ul><li>- Tests only organisational design and labeling not visual design or search </li></ul></ul>
    17. 17. Morville’s honeycomb <ul><ul><li>Source: http://semanticstudios.com/publications/semantics/000029.php </li></ul></ul>
    18. 18. Lessons learned <ul><ul><li>- User data helps to solve internal debate over importance of content/structure </li></ul></ul><ul><ul><li>- Make testing adaptive </li></ul></ul><ul><ul><li>- Hit the well travelled sections of your site more when testing </li></ul></ul><ul><ul><li>- Mix quantitative and qualitative methods </li></ul></ul><ul><ul><li>- Iterate small tests rather than one large test </li></ul></ul><ul><ul><li>Information architecture is part of the “user experience”. </li></ul></ul>
    19. 19. References Tree testing: a quick way to evaluate your IA by Dave O’Brien http://www.boxesandarrows.com/view/tree-testing Card sorting: designing usable categories by Donna Spencer, Rosenfeld Media, April 2009. Information architecture for the world wide web by Peter Morville, 3 rd ed, O’Reilly Media, 2006.

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