Mobile on Campus  and Beyond    Brad Leege, UW–Madison   Nick Weaver, UW–Madison Michael Hostad, UW–Milwaukee
The Evolution of Mobile at UW–Madison
2009: Big Shiny Object Syndrome
Why do weneed one?            ?
Market trends / cultural trends
Students expect mobile50% own smart phones
Meet our audienceswhere they areUW–Madison           Our audiences
Early 2010Our first mobile goal:a native app for the iPhone
?What do we do?What can we do?What should we do?
Collaborate......over coffee!
Mobile has fostered anew entrepreneurialspirit among developers
To vendor or not to vendor...
Benefits of buildingour own appFull control over:    •   the app design    •   user experience    •   analyticsDevelopment ...
Mobile UW 1.0 for iPhoneDefining requirements.Included features that:• added value in a mobile context• had existing, produ...
Mobile UW 1.0 for iPhone                 Campus Directory
Mobile UW 1.0 for iPhone                 Campus Map
Mobile UW 1.0 for iPhone                 Campus Safety
Mobile UW 1.0 for iPhone                 News
Mobile UW 1.0 for iPhone                 Events
Mobile UW 1.0 for iPhone                 Athletics
Mobile UW 1.0 for iPhone                 Video
Mobile UW 1.0 for iPhone                 Buses
Mobile UW—Native appsDevelopment history•   Mobile UW 1.0 for iOS: Dec. 2010•   Mobile UW 1.0 for Android: July 2011•   Mo...
Mobile UW—Native appsUsage:•   Downloads: 31,000+•   Of Rose Bowls and snow storms•   Global Badgers•   From Superior to K...
Mobile UW—Statewide usage
The Mobile Web     Bringing Mobile UW to all devices!
Why I ♥ the Mobile Web•   It’s the Web!     •    One Web     •    Typo, schmypo!     •    Update?! What update?•   No barr...
Mobile browser market shareJanuary 2011: 3.8%January 2012: 7.7%
Mobile browser market share
m.wisc.edu •   Launched December 2011 •   Built on the Kurogo framework •   24,000 unique visitors to date •   Lessons lea...
The Mobile Web •   Responsive Web Design      •  CSS Media Queries •   Progressive Enhancement      •  Add functionality b...
The Mobile Web: Some Examples
So then.Away with native?
Well, no.Think ‘Hybrid’• Hybrid mobile strategy• Hybrid apps
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Mobile UW

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Mobile UW

  1. 1. Mobile on Campus and Beyond Brad Leege, UW–Madison Nick Weaver, UW–Madison Michael Hostad, UW–Milwaukee
  2. 2. The Evolution of Mobile at UW–Madison
  3. 3. 2009: Big Shiny Object Syndrome
  4. 4. Why do weneed one? ?
  5. 5. Market trends / cultural trends
  6. 6. Students expect mobile50% own smart phones
  7. 7. Meet our audienceswhere they areUW–Madison Our audiences
  8. 8. Early 2010Our first mobile goal:a native app for the iPhone
  9. 9. ?What do we do?What can we do?What should we do?
  10. 10. Collaborate......over coffee!
  11. 11. Mobile has fostered anew entrepreneurialspirit among developers
  12. 12. To vendor or not to vendor...
  13. 13. Benefits of buildingour own appFull control over: • the app design • user experience • analyticsDevelopment of in-house skills
  14. 14. Mobile UW 1.0 for iPhoneDefining requirements.Included features that:• added value in a mobile context• had existing, production-deployed, open data services• provided a mix of value across our target audiences
  15. 15. Mobile UW 1.0 for iPhone Campus Directory
  16. 16. Mobile UW 1.0 for iPhone Campus Map
  17. 17. Mobile UW 1.0 for iPhone Campus Safety
  18. 18. Mobile UW 1.0 for iPhone News
  19. 19. Mobile UW 1.0 for iPhone Events
  20. 20. Mobile UW 1.0 for iPhone Athletics
  21. 21. Mobile UW 1.0 for iPhone Video
  22. 22. Mobile UW 1.0 for iPhone Buses
  23. 23. Mobile UW—Native appsDevelopment history• Mobile UW 1.0 for iOS: Dec. 2010• Mobile UW 1.0 for Android: July 2011• Mobile UW 1.1: September 2011• Mobile UW 1.2: Any day now ...
  24. 24. Mobile UW—Native appsUsage:• Downloads: 31,000+• Of Rose Bowls and snow storms• Global Badgers• From Superior to Kenosha
  25. 25. Mobile UW—Statewide usage
  26. 26. The Mobile Web Bringing Mobile UW to all devices!
  27. 27. Why I ♥ the Mobile Web• It’s the Web! • One Web • Typo, schmypo! • Update?! What update?• No barriers to access• Web developers are easier to find than Objective-C developers• One code base for all devices
  28. 28. Mobile browser market shareJanuary 2011: 3.8%January 2012: 7.7%
  29. 29. Mobile browser market share
  30. 30. m.wisc.edu • Launched December 2011 • Built on the Kurogo framework • 24,000 unique visitors to date • Lessons learned: • People do crazy things with their phones • Mobile web is different than native apps
  31. 31. The Mobile Web • Responsive Web Design • CSS Media Queries • Progressive Enhancement • Add functionality based on device • Mobile First • Content First
  32. 32. The Mobile Web: Some Examples
  33. 33. So then.Away with native?
  34. 34. Well, no.Think ‘Hybrid’• Hybrid mobile strategy• Hybrid apps

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