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Lean social media for startups
 

Lean social media for startups

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Guidance for start-ups to use digital and social media to find opportunities to better monetize their services / products. Originally presented in June 2011, at Techyizu's Demo Day; Shanghai, China.

Guidance for start-ups to use digital and social media to find opportunities to better monetize their services / products. Originally presented in June 2011, at Techyizu's Demo Day; Shanghai, China.

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    Lean social media for startups Lean social media for startups Presentation Transcript

    • Lean Social Mediafor Start-upsJonathan Sy @jntn
    • Lean social media for start-ups1.What is it?2.Why?3.How?
    • What is lean social media?Focusing onessential principlesConstraints vs. goals
    • Why social media?Opportunities formonetization:Listening leads toinsights
    • Why social media?CustomersPartnersInfluencersInvestorsCompetitors
    • Why social media?Build visibility... brand... profile
    • How to use social media?1.Listen2.Publish3.Engage
    • How to Listen?1. Find stakeholders2. Follow3. Read daily
    • How to Publish?1. Focus content2. 70:30 rule3. Create and curate
    • How to Engage?1. Be smart2. Be respectful3. Integrate on/offline
    • Measuring SuccessYour ROI is morethan tracking KPIs.Quality > Quantity
    • Need help?Edelman Digital1. Listen2. Publish3. Engage
    • Core servicesEdelman Digital1. Social media audit2. Content development3. Community management Influencer engagement
    • Questions?Jonathan Sy 施子龙jonathan.sy@edelman.com@jntn (twitter & sina weibo)EdelmanDigital.com