Lean Social Mediafor Start-upsJonathan Sy @jntn
Lean social media for start-ups1.What is it?2.Why?3.How?
What is lean social media?Focusing onessential principlesConstraints vs. goals
Why social media?Opportunities formonetization:Listening leads toinsights
Why social media?CustomersPartnersInfluencersInvestorsCompetitors
Why social media?Build visibility... brand... profile
How to use social media?1.Listen2.Publish3.Engage
How to Listen?1. Find stakeholders2. Follow3. Read daily
How to Publish?1. Focus content2. 70:30 rule3. Create and curate
How to Engage?1. Be smart2. Be respectful3. Integrate on/offline
Measuring SuccessYour ROI is morethan tracking KPIs.Quality > Quantity
Need help?Edelman Digital1. Listen2. Publish3. Engage
Core servicesEdelman Digital1. Social media audit2. Content development3. Community management   Influencer engagement
Questions?Jonathan Sy          施子龙jonathan.sy@edelman.com@jntn (twitter & sina weibo)EdelmanDigital.com
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Lean social media for startups

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Guidance for start-ups to use digital and social media to find opportunities to better monetize their services / products. Originally presented in June 2011, at Techyizu's Demo Day; Shanghai, China.

Published in: Business, Technology
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Lean social media for startups

  1. 1. Lean Social Mediafor Start-upsJonathan Sy @jntn
  2. 2. Lean social media for start-ups1.What is it?2.Why?3.How?
  3. 3. What is lean social media?Focusing onessential principlesConstraints vs. goals
  4. 4. Why social media?Opportunities formonetization:Listening leads toinsights
  5. 5. Why social media?CustomersPartnersInfluencersInvestorsCompetitors
  6. 6. Why social media?Build visibility... brand... profile
  7. 7. How to use social media?1.Listen2.Publish3.Engage
  8. 8. How to Listen?1. Find stakeholders2. Follow3. Read daily
  9. 9. How to Publish?1. Focus content2. 70:30 rule3. Create and curate
  10. 10. How to Engage?1. Be smart2. Be respectful3. Integrate on/offline
  11. 11. Measuring SuccessYour ROI is morethan tracking KPIs.Quality > Quantity
  12. 12. Need help?Edelman Digital1. Listen2. Publish3. Engage
  13. 13. Core servicesEdelman Digital1. Social media audit2. Content development3. Community management Influencer engagement
  14. 14. Questions?Jonathan Sy 施子龙jonathan.sy@edelman.com@jntn (twitter & sina weibo)EdelmanDigital.com

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