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Slideshow transcript
Slide 1: ‘From Interruption to Attraction’ Branded Content - 212BarCamp Jonas Nouwen ilse media
Slide 3: 1903
Slide 6: 1933
Slide 9: traditional branded content sponsoring traffic advertising entertainment & = non-spot traffic in-game product product placement
Slide 10: Threats • The end of broadcast • Only TV • Information overload • Disconnection • We are losing it
Slide 11: Opportunities • Cross-media • Digital tools • Web 2.0 • Engagement • Just the beginning
Slide 30: ILoveBees.com
Slide 32: 32
Slide 42: films
Slide 44: 44
Slide 45: 45
Slide 46: 46
Slide 47: 47
Slide 49: Learnings • Branded content is not something new • It is difficult to be truly successful • Focus on core brand values • Take bold steps • Listen to the consumers • Choose your channels carefully • Make new partnerships & cooperate • It’s all about engagement
Slide 51: Advertiser • You need to start now • Challenge the marketing guidelines • Experiment and learn from it • Find the right organizational structure • Be flexible • Be inspired by competitors • Be part of the concept • Have fun!
Slide 52: Thank you jonas.nouwen@ilsemedia.nl www.slideshare.net/jnouwen Feel free to reuse, share or change. But be careful with the images.
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