SEO For The Average Joe

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Before doing backlinks, Pay-Per-Click (PPC) or any of the other forms of SEO, we must make our websites clear, focused on on target for the topic of the site. In this presentation given at Social Media Day 2013 in Dallas, I presented the details regarding the main areas that we need to focus on within our websites.

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SEO For The Average Joe

  1. 1. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday JoeSEO For The Everyday Joe John J. Nosal The CEO of SEO NosalCentral.com Search Engine Optimization • Website Design and Maintenance • Internet Marketing
  2. 2. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's search results. In general, the earlier, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
  3. 3. jnosalNosalCentral www.NosalCentral.com SEO for the Everyday Joe Feeding the Google Monster
  4. 4. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe How Do We Feed The Google Monster? Content, content, content – It has to be Fresh – It has to be clear and focused – It has to play by the rules
  5. 5. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe Creating Food the Google Monster Loves “Optimizing A Website” Four areas of focus – Page Titles – MetaData – Headlines – Images
  6. 6. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe Page Titles
  7. 7. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe Metadata ● Title ● Description ● Keywords
  8. 8. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe Headlines ● H1, H2, H3...
  9. 9. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe Images ● File Names ● Alt Tags
  10. 10. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe Tools for getting the SEO Job Done Free SEO Tools – SEO Quake – Google Analytics – Google & Bing Webmaster Tools – Google AdWords
  11. 11. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe SEO Quake (seoquake.com)
  12. 12. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe Google Analytics
  13. 13. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe Google & Bing Webmaster Tools
  14. 14. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe Google Adwords
  15. 15. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe The SEO Basics ● Page Titles ● Metadata ● Headline Tags ● Images Names ● SEO Quake ● Google Analytics ● Webmaster Tools ● Keyword Tool We Have to...
  16. 16. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday Joe
  17. 17. jnosalNosalCentral www.NosalCentral.com SEO For The Everyday JoeSEO For The Everyday Joe John J. Nosal The CEO of SEO NosalCentral.com Search Engine Optimization • Website Design and Maintenance • Internet Marketing Download this stack, become a fan of www.facebook.com/NosalCentral

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