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Twitter Overview: The Basics

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Webinar presentation that describes the basic features and how-to tips for using Twitter.

Webinar presentation that describes the basic features and how-to tips for using Twitter.

Published in: Social Media, Technology, Business

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  • 1. Description Components Usage Twitter Overview Twitter Overview TailoredThoughts.com @TailoredThought TailoredThoughts.com @TailoredThought
  • 2. Julie Norris Tailored Thoughts Custom-fit Writing, WordPress, and Social Media http://www.tailoredthoughts.com Twitter Overview TailoredThoughts.com @TailoredThought
  • 3. Overview Uses Components Following Etiquette: What to do & what not to do Apps to review and manage streams Analytics Twitter Overview TailoredThoughts.com @TailoredThought
  • 4. What is Twitter? A real-time platform that enables you to quickly share information with many people at once Twitter.com Twitter Overview TailoredThoughts.com @TailoredThought
  • 5. Uses Personal Business Breaking News Activism Education Entertainment Twitter Overview TailoredThoughts.com @TailoredThought
  • 6. Tweets Followers Twitter Overview TailoredThoughts.com @TailoredThought
  • 7. Tweets • 140 Characters: maximum • < 140 Characters: recommended Can include: • Text • Links • Hashtags • Images and video Twitter Overview TailoredThoughts.com @TailoredThought
  • 8. Tweets - Basic Most tweets consist of text and a link Twitter Overview TailoredThoughts.com @TailoredThought
  • 9. Tweets - Hashtags Many tweets also include hashtags. Hashtags provide a way to sort tweets and target them to specific audiences. Twitter Overview TailoredThoughts.com @TailoredThought
  • 10. Tweets - Photos You can add pictures, ads, o r other types of images. Twitter Overview TailoredThoughts.com @TailoredThought
  • 11. Tweets - Video You can create and add short videos from Instagram, Vin e, & Tout. You can also add YouTube videos. Twitter Overview TailoredThoughts.com @TailoredThought
  • 12. Followers • People that follow your feed • Varies in numbers • Higher number = wider audience and potential for exposure • Quantity vs. content Twitter Overview TailoredThoughts.com @TailoredThought
  • 13. Links Hashtags Twitter Overview TailoredThoughts.com @TailoredThought
  • 14. Links Links typically go to blog posts or news articles. Full links take up too much space. It’s best to use shorteners. Of those, there are two main ones that provide tracking: bit.ly and owl.ly. Twitter Overview TailoredThoughts.com @TailoredThought
  • 15. Bit.ly Twitter Overview TailoredThoughts.com @TailoredThought
  • 16. Ow.ly Shorten the link right inside HootSuite Twitter Overview TailoredThoughts.com @TailoredThought
  • 17. Hashtags (#) • Organize information into categories • Broadcast to a wider audience beyond just your followers Twitter Overview TailoredThoughts.com @TailoredThought
  • 18. Hashtags (#) • General use or custom for a specific audience or topic (Ex: #socialmedia and #marketing) • Can use multiple hashtags in a tweet Twitter Overview TailoredThoughts.com @TailoredThought
  • 19. Writing Tweets • Keep it short to save room for RTs. • Abbreviate if necessary. • Ask for a RT sometimes (but not always). Twitter Overview TailoredThoughts.com @TailoredThought
  • 20. Tip Put your link in the middle of a tweet. That way, if someone retweets it, they can cut hashtags or other content from the end instead of your link. Twitter Overview TailoredThoughts.com @TailoredThought
  • 21. Retweets • Critical component of using Twitter • Used to forward tweets to your followers • Saves research time for you • Can RT from someone with specific expertise • Give exposure to the person you RT Twitter Overview TailoredThoughts.com @TailoredThought
  • 22. Retweets There are three main ways to tag a retweet (RT): • RT • MT • Via Twitter Overview TailoredThoughts.com @TailoredThought
  • 23. Retweets: Using RT RT Retweet This is the main term used for retweets. Twitter Overview TailoredThoughts.com @TailoredThought
  • 24. Retweets: Using MT MT Modified Tweet Use if you change the content of the tweet in any way. Helpful when tweets are > 140 characters when retweeted. Twitter Overview TailoredThoughts.com @TailoredThought
  • 25. Retweets: Using Via This is less commonly used. The “via” reference is usually added at the end of the tweet. This is actually a RT of the tweet that has the “via” reference noting @ConstructionInf as the original source. Twitter Overview TailoredThoughts.com @TailoredThought
  • 26. @ Mentions • Have a discussion • Direct a question or comment • Thank-you tweets • Giving credit to person as a source of info (used alone or in addition to a RT) Twitter Overview TailoredThoughts.com @TailoredThought
  • 27. Tweet Etiquette • Be nice • Be positive • Give credit. Don’t take it. • Thank people for mentions & RTs • Don’t spam! Twitter Overview TailoredThoughts.com @TailoredThought
  • 28. Give Credit; Don’t Take It • Identify the source when you retweet • Use “via” if you’re including info that you found by reading another’s tweet. • If you need to, edit the tweet to list all the sources Twitter Overview TailoredThoughts.com @TailoredThought
  • 29. Thank People! • If someone RTs or mentions you, thank them publicly. • If you get a lot of RTs in a short time for a tweet, perhaps group people in one thank-you tweet. • If someone thanks you, consider a “You’re Welcome” tweet (or just “YW”) Twitter Overview TailoredThoughts.com @TailoredThought
  • 30. When to Tweet • Time it so you can cover as many time zones as possible with one tweet. • Don’t waste your tweets! • Tweets have a short life span. New ones are posted every minute. • Don’t continuously repeat them, as it can be considered spam. Twitter Overview TailoredThoughts.com @TailoredThought
  • 31. What Not to Do • Negative tweets • Personal – Cisco job tweet – http://www.msnbc.msn.com/id/29796962 • Business – Company that sued over woman’s comment – http://mashable.com/2009/07/28/woman-sued-tweet/ – http://mashable.com/2009/07/28/horizon-realty/ Twitter Overview TailoredThoughts.com @TailoredThought
  • 32. Apps Using Twitter Analytics Twitter Overview TailoredThoughts.com @TailoredThought
  • 33. Using Twitter The volume of tweets can be difficult to manage. It’s helpful to use one of the main apps for viewing and tweeting. Those apps are HootSuite and TweetDeck. I’ll review HootSuite here. Twitter Overview TailoredThoughts.com @TailoredThought
  • 34. HootSuite Twitter Overview TailoredThoughts.com @TailoredThought
  • 35. Analytics • Twitter.com • Twittercounter.com • Tweetreach.com • Socialmention.com • Klout.com • Twitalyzer.com Twitter Overview TailoredThoughts.com @TailoredThought
  • 36. Questions? Twitter Overview TailoredThoughts.com @TailoredThought
  • 37. Thanks for Attending! Julie Norris • • • Owner, Tailored Thoughts http://www.tailoredthoughts.com jnorris@tailoredthoughts.com • • Twitter.com/TailoredThought facebook.com/tailoredthoughts Twitter Overview TailoredThoughts.com @TailoredThought