Twitter Overview: The Basics


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Webinar presentation that describes the basic features and how-to tips for using Twitter.

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Twitter Overview: The Basics

  1. 1. Description Components Usage Twitter Overview Twitter Overview @TailoredThought @TailoredThought
  2. 2. Julie Norris Tailored Thoughts Custom-fit Writing, WordPress, and Social Media Twitter Overview @TailoredThought
  3. 3. Overview Uses Components Following Etiquette: What to do & what not to do Apps to review and manage streams Analytics Twitter Overview @TailoredThought
  4. 4. What is Twitter? A real-time platform that enables you to quickly share information with many people at once Twitter Overview @TailoredThought
  5. 5. Uses Personal Business Breaking News Activism Education Entertainment Twitter Overview @TailoredThought
  6. 6. Tweets Followers Twitter Overview @TailoredThought
  7. 7. Tweets • 140 Characters: maximum • < 140 Characters: recommended Can include: • Text • Links • Hashtags • Images and video Twitter Overview @TailoredThought
  8. 8. Tweets - Basic Most tweets consist of text and a link Twitter Overview @TailoredThought
  9. 9. Tweets - Hashtags Many tweets also include hashtags. Hashtags provide a way to sort tweets and target them to specific audiences. Twitter Overview @TailoredThought
  10. 10. Tweets - Photos You can add pictures, ads, o r other types of images. Twitter Overview @TailoredThought
  11. 11. Tweets - Video You can create and add short videos from Instagram, Vin e, & Tout. You can also add YouTube videos. Twitter Overview @TailoredThought
  12. 12. Followers • People that follow your feed • Varies in numbers • Higher number = wider audience and potential for exposure • Quantity vs. content Twitter Overview @TailoredThought
  13. 13. Links Hashtags Twitter Overview @TailoredThought
  14. 14. Links Links typically go to blog posts or news articles. Full links take up too much space. It’s best to use shorteners. Of those, there are two main ones that provide tracking: and Twitter Overview @TailoredThought
  15. 15. Twitter Overview @TailoredThought
  16. 16. Shorten the link right inside HootSuite Twitter Overview @TailoredThought
  17. 17. Hashtags (#) • Organize information into categories • Broadcast to a wider audience beyond just your followers Twitter Overview @TailoredThought
  18. 18. Hashtags (#) • General use or custom for a specific audience or topic (Ex: #socialmedia and #marketing) • Can use multiple hashtags in a tweet Twitter Overview @TailoredThought
  19. 19. Writing Tweets • Keep it short to save room for RTs. • Abbreviate if necessary. • Ask for a RT sometimes (but not always). Twitter Overview @TailoredThought
  20. 20. Tip Put your link in the middle of a tweet. That way, if someone retweets it, they can cut hashtags or other content from the end instead of your link. Twitter Overview @TailoredThought
  21. 21. Retweets • Critical component of using Twitter • Used to forward tweets to your followers • Saves research time for you • Can RT from someone with specific expertise • Give exposure to the person you RT Twitter Overview @TailoredThought
  22. 22. Retweets There are three main ways to tag a retweet (RT): • RT • MT • Via Twitter Overview @TailoredThought
  23. 23. Retweets: Using RT RT Retweet This is the main term used for retweets. Twitter Overview @TailoredThought
  24. 24. Retweets: Using MT MT Modified Tweet Use if you change the content of the tweet in any way. Helpful when tweets are > 140 characters when retweeted. Twitter Overview @TailoredThought
  25. 25. Retweets: Using Via This is less commonly used. The “via” reference is usually added at the end of the tweet. This is actually a RT of the tweet that has the “via” reference noting @ConstructionInf as the original source. Twitter Overview @TailoredThought
  26. 26. @ Mentions • Have a discussion • Direct a question or comment • Thank-you tweets • Giving credit to person as a source of info (used alone or in addition to a RT) Twitter Overview @TailoredThought
  27. 27. Tweet Etiquette • Be nice • Be positive • Give credit. Don’t take it. • Thank people for mentions & RTs • Don’t spam! Twitter Overview @TailoredThought
  28. 28. Give Credit; Don’t Take It • Identify the source when you retweet • Use “via” if you’re including info that you found by reading another’s tweet. • If you need to, edit the tweet to list all the sources Twitter Overview @TailoredThought
  29. 29. Thank People! • If someone RTs or mentions you, thank them publicly. • If you get a lot of RTs in a short time for a tweet, perhaps group people in one thank-you tweet. • If someone thanks you, consider a “You’re Welcome” tweet (or just “YW”) Twitter Overview @TailoredThought
  30. 30. When to Tweet • Time it so you can cover as many time zones as possible with one tweet. • Don’t waste your tweets! • Tweets have a short life span. New ones are posted every minute. • Don’t continuously repeat them, as it can be considered spam. Twitter Overview @TailoredThought
  31. 31. What Not to Do • Negative tweets • Personal – Cisco job tweet – • Business – Company that sued over woman’s comment – – Twitter Overview @TailoredThought
  32. 32. Apps Using Twitter Analytics Twitter Overview @TailoredThought
  33. 33. Using Twitter The volume of tweets can be difficult to manage. It’s helpful to use one of the main apps for viewing and tweeting. Those apps are HootSuite and TweetDeck. I’ll review HootSuite here. Twitter Overview @TailoredThought
  34. 34. HootSuite Twitter Overview @TailoredThought
  35. 35. Analytics • • • • • • Twitter Overview @TailoredThought
  36. 36. Questions? Twitter Overview @TailoredThought
  37. 37. Thanks for Attending! Julie Norris • • • Owner, Tailored Thoughts • • Twitter Overview @TailoredThought