Hi. I’m Liba.
I work at Tumblr
What is Tumblr?
The World’s Greatest CreatorsThe easiest way to share compelling content, Tumblr has grown into the greatestcommunity of c...
If there’s a passion for it,there’s a Tumblr for it.
 Tumblr Is Home ToThe Most PassionateCommunities on Earth
Facts / Figures
2 0 0 0 0, , ,Monthly page views112Million+300Million+75Million+Tumblr Blogs monthly uniques(80 million U.S.)new postsever...
new users yesterday,221 023
DemographicsGender Age35-5423%55+5%<1821%27%18-3456%Female44%MaleSource: Quantcast
Top 5 countriesUnited States62 million uniquesBrazil13 million uniquesUK9 millionuniquesCanada7.5 million uniquesAustralia...
Where our users are posting fromJan 2012
How their posts travelJan 2012
1content consumption98minutes15minutes30pageviewsper monthSource: Quantcast0 0per visit per visit%Insane Engagement Online
more likely to go to apolitical rallymore likely to beregistered to votemore likely to advise otherson current events / po...
You want in?
Post anything.
Customizeeverything.
Everything is Social
unikus reblogged your photo post: “Rainborough II”byhifry liked your photo post: “Rainborough II” byAakashhaleysblueeyes r...
Tumblr in action
Tumblr = what you wish youcould do with your website!national archives
Power your blogUSA.gov
Extend your social media strategyNRCC, NYC.gov
Build your brand around a single theme
Leverage a unique toolsetnpr - inauguration
Launch something completely newdadaab stories
Engagement: be a Tumblr Citizenheritage foundation, obama campaign
Engagement: take submissions
Engagement: answer questionsPlanned parenthood
Discovery: featured blogstumblr.com/spotlight
Discovery: curated tagstumblr.com/explore
Efficiency: tools in the dashboard
Efficiency: tools for posting
...and don’t forget to have funobama shoulder brush
Let’s createsomething great,togetherLiba@Tumblr.com
Tumblr 101 for un (round 2)
Tumblr 101 for un (round 2)
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Tumblr 101 for un (round 2)

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Liba Rubenstein, Director of Outreach for Politics and Causes at Tumblr.com, gave this presentation to some staff at the United Nations on June 11, 2013.

Published in: Technology, News & Politics
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  • Hi Liba, it was nice to meet you and enjoyed your presentation! Tumblr seems to have many great content features, fully customised, robust archive/search function and engaging. Its fast growing usage is a clear indicator that it is the next 'hot' social media tool and perhaps will take over soon the lead from FB.
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Transcript of "Tumblr 101 for un (round 2)"

  1. 1. Hi. I’m Liba.
  2. 2. I work at Tumblr
  3. 3. What is Tumblr?
  4. 4. The World’s Greatest CreatorsThe easiest way to share compelling content, Tumblr has grown into the greatestcommunity of creators, curators and consumers in the world.
  5. 5. If there’s a passion for it,there’s a Tumblr for it.
  6. 6.  Tumblr Is Home ToThe Most PassionateCommunities on Earth
  7. 7. Facts / Figures
  8. 8. 2 0 0 0 0, , ,Monthly page views112Million+300Million+75Million+Tumblr Blogs monthly uniques(80 million U.S.)new postseverydaySource: Quantcast000 0 0 0
  9. 9. new users yesterday,221 023
  10. 10. DemographicsGender Age35-5423%55+5%<1821%27%18-3456%Female44%MaleSource: Quantcast
  11. 11. Top 5 countriesUnited States62 million uniquesBrazil13 million uniquesUK9 millionuniquesCanada7.5 million uniquesAustralia4 millionuniquesNetwork Total149 million uniquesOther54.5 million uniquesQuantcast
  12. 12. Where our users are posting fromJan 2012
  13. 13. How their posts travelJan 2012
  14. 14. 1content consumption98minutes15minutes30pageviewsper monthSource: Quantcast0 0per visit per visit%Insane Engagement Online
  15. 15. more likely to go to apolitical rallymore likely to beregistered to votemore likely to advise otherson current events / politicsthan avg. Internet user, age 18-34Source: Comscorethan avg. Internet user, age 18-24than Facebook users, age 18-24%Insane Engagement Offline5 0%1 0 8X2 2.
  16. 16. You want in?
  17. 17. Post anything.
  18. 18. Customizeeverything.
  19. 19. Everything is Social
  20. 20. unikus reblogged your photo post: “Rainborough II”byhifry liked your photo post: “Rainborough II” byAakashhaleysblueeyes reblogged your photo post:“Rainborough II” by Aakashscrewyouplato liked your photo post: “RainboroughII” bywillmk reblogged your photo post: “Rainborough II”bytitus-andonicus reblogged your photo post:“Rainboroukelsowelso reblogged your photo post:“Rainborough II”hyped-up-teacup reblogged your photo post:“Rainbsinbandera reblogged your photo post:“Rainborough II”sinbandera liked your photo post: “Rainborough II”psalms27 liked your photo post: “Rainborough II” byfeelthebassinyourheart liked your photo post: “Rainunikus reblogged your photo post: “Rainborough II”
  21. 21. Tumblr in action
  22. 22. Tumblr = what you wish youcould do with your website!national archives
  23. 23. Power your blogUSA.gov
  24. 24. Extend your social media strategyNRCC, NYC.gov
  25. 25. Build your brand around a single theme
  26. 26. Leverage a unique toolsetnpr - inauguration
  27. 27. Launch something completely newdadaab stories
  28. 28. Engagement: be a Tumblr Citizenheritage foundation, obama campaign
  29. 29. Engagement: take submissions
  30. 30. Engagement: answer questionsPlanned parenthood
  31. 31. Discovery: featured blogstumblr.com/spotlight
  32. 32. Discovery: curated tagstumblr.com/explore
  33. 33. Efficiency: tools in the dashboard
  34. 34. Efficiency: tools for posting
  35. 35. ...and don’t forget to have funobama shoulder brush
  36. 36. Let’s createsomething great,togetherLiba@Tumblr.com

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