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Tumblr 101 for un (round 2)
 

Tumblr 101 for un (round 2)

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Liba Rubenstein, Director of Outreach for Politics and Causes at Tumblr.com, gave this presentation to some staff at the United Nations on June 11, 2013.

Liba Rubenstein, Director of Outreach for Politics and Causes at Tumblr.com, gave this presentation to some staff at the United Nations on June 11, 2013.

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  • Hi Liba, it was nice to meet you and enjoyed your presentation! Tumblr seems to have many great content features, fully customised, robust archive/search function and engaging. Its fast growing usage is a clear indicator that it is the next 'hot' social media tool and perhaps will take over soon the lead from FB.
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    Tumblr 101 for un (round 2) Tumblr 101 for un (round 2) Presentation Transcript

    • Hi. I’m Liba.
    • I work at Tumblr
    • What is Tumblr?
    • The World’s Greatest CreatorsThe easiest way to share compelling content, Tumblr has grown into the greatestcommunity of creators, curators and consumers in the world.
    • If there’s a passion for it,there’s a Tumblr for it.
    •  Tumblr Is Home ToThe Most PassionateCommunities on Earth
    • Facts / Figures
    • 2 0 0 0 0, , ,Monthly page views112Million+300Million+75Million+Tumblr Blogs monthly uniques(80 million U.S.)new postseverydaySource: Quantcast000 0 0 0
    • new users yesterday,221 023
    • DemographicsGender Age35-5423%55+5%<1821%27%18-3456%Female44%MaleSource: Quantcast
    • Top 5 countriesUnited States62 million uniquesBrazil13 million uniquesUK9 millionuniquesCanada7.5 million uniquesAustralia4 millionuniquesNetwork Total149 million uniquesOther54.5 million uniquesQuantcast
    • Where our users are posting fromJan 2012
    • How their posts travelJan 2012
    • 1content consumption98minutes15minutes30pageviewsper monthSource: Quantcast0 0per visit per visit%Insane Engagement Online
    • more likely to go to apolitical rallymore likely to beregistered to votemore likely to advise otherson current events / politicsthan avg. Internet user, age 18-34Source: Comscorethan avg. Internet user, age 18-24than Facebook users, age 18-24%Insane Engagement Offline5 0%1 0 8X2 2.
    • You want in?
    • Post anything.
    • Customizeeverything.
    • Everything is Social
    • unikus reblogged your photo post: “Rainborough II”byhifry liked your photo post: “Rainborough II” byAakashhaleysblueeyes reblogged your photo post:“Rainborough II” by Aakashscrewyouplato liked your photo post: “RainboroughII” bywillmk reblogged your photo post: “Rainborough II”bytitus-andonicus reblogged your photo post:“Rainboroukelsowelso reblogged your photo post:“Rainborough II”hyped-up-teacup reblogged your photo post:“Rainbsinbandera reblogged your photo post:“Rainborough II”sinbandera liked your photo post: “Rainborough II”psalms27 liked your photo post: “Rainborough II” byfeelthebassinyourheart liked your photo post: “Rainunikus reblogged your photo post: “Rainborough II”
    • Tumblr in action
    • Tumblr = what you wish youcould do with your website!national archives
    • Power your blogUSA.gov
    • Extend your social media strategyNRCC, NYC.gov
    • Build your brand around a single theme
    • Leverage a unique toolsetnpr - inauguration
    • Launch something completely newdadaab stories
    • Engagement: be a Tumblr Citizenheritage foundation, obama campaign
    • Engagement: take submissions
    • Engagement: answer questionsPlanned parenthood
    • Discovery: featured blogstumblr.com/spotlight
    • Discovery: curated tagstumblr.com/explore
    • Efficiency: tools in the dashboard
    • Efficiency: tools for posting
    • ...and don’t forget to have funobama shoulder brush
    • Let’s createsomething great,togetherLiba@Tumblr.com