Internet Marketing for Real Estate Investors How to Locate, Research and Market your Next Investment

21 st Century is Upon Us Traditional Marketing Strategies Television Radio Newspapers

Traditional Marketing Strategies

Television

Radio

Newspapers

Television Expensive to Advertise Not many think of TV for Rentals or Purchase DVR and TiVo essentially the end of commercials

Expensive to Advertise

Not many think of TV for Rentals or Purchase

DVR and TiVo essentially the end of commercials

Radio Fairly expensive to buy time Not many think of radio for rentals or purchase Jason Dillard, investor in SC has radio show so can be done XM Satellite offers commercial free radio

Fairly expensive to buy time

Not many think of radio for rentals or purchase

Jason Dillard, investor in SC has radio show so can be done

XM Satellite offers commercial free radio

Newspaper Most affordable and most used source for searching for and advertising real estate Can place small image, contact info and more So what’s the problem? Layoffs Reduced Printing Bankruptcies Closings

Most affordable and most used source for searching for and advertising real estate

Can place small image, contact info and more

So what’s the problem?

Layoffs

Reduced Printing

Bankruptcies

Closings

Where is everyone going? THE INTERNET Computers Laptops Blackberries Even Video Game Consoles

THE INTERNET

Computers

Laptops

Blackberries

Even Video Game Consoles

Online Statistics Things That Make You Go “Hmmmm”.

Internet Usage Source: http://www.trefor.net

Source: http://www.trefor.net

84% Use Internet for Research Data according to Starnine.com

Data according to Starnine.com

Information Sources Used in Home Search Real estate agent - 84% Internet -84% Yard sign - 59% Open house - 48% Home book/magazine - 31% Builders - 24% Television - 9% Billboard - 7% Relocation company - 5% Source: 2007 National Assoc. of REALTORS® Profile of Home Buyers and Sellers

Real estate agent - 84%

Internet -84%

Yard sign - 59%

Open house - 48%

Home book/magazine - 31%

Builders - 24%

Television - 9%

Billboard - 7%

Relocation company - 5%

Source: 2007 National Assoc. of REALTORS® Profile of Home Buyers and Sellers

Actions Taken as A Result of Using the Internet Drove by/viewed a home - 73% Walked through a home viewed online- 57% Found agent used to search/buy home - 23% Source: 2007 National Assoc. of REALTORS® Profile of Home Buyers and Sellers

Drove by/viewed a home - 73%

Walked through a home viewed online- 57%

Found agent used to search/buy home - 23%

Source: 2007 National Assoc. of REALTORS® Profile of Home Buyers and Sellers

FSBO Methods Used to Market A Home Yard Sign ……………….. 50% Friends/neighbors ……… 29% Newspaper ad …….……..31% Open House ……………..25% Listing on the Internet . . . 21% Source: 2007 National Assoc. of REALTORS® Profile of Home Buyers and Sellers

Yard Sign ……………….. 50%

Friends/neighbors ……… 29%

Newspaper ad …….……..31%

Open House ……………..25%

Listing on the Internet . . . 21%

Source: 2007 National Assoc. of REALTORS® Profile of Home Buyers and Sellers

With the Internet, you can Locate Investment Property Research the Property Market the Property

Locate Investment Property

Research the Property

Market the Property

Using the Internet to Improve Your Real Estate Business Work Smarter not Harder

Locate Investment Property Realtor.com Trulia.com Iwanna.com Mountain Xpress (mountainx.com) Ebay Email Signature Yahoo Groups Creia Upstate Foothills

Realtor.com

Trulia.com

Iwanna.com

Mountain Xpress (mountainx.com)

Ebay

Email Signature

Yahoo Groups

Creia

Upstate

Foothills

Research Investment Properties RealEstateABC.com Prior Sales Data Comparable Sales Realtor.com Search what other properties are selling for Search a neighborhood Google Maps (maps.google.com) Virtual Drive By County Tax Assessors Tax Value, Tax Rate, Property Info Zillow.com

RealEstateABC.com

Prior Sales Data

Comparable Sales

Realtor.com

Search what other properties are selling for

Search a neighborhood

Google Maps (maps.google.com)

Virtual Drive By

County Tax Assessors

Tax Value, Tax Rate, Property Info

Zillow.com

Market Your Rental Properties Iwanna.com Mountain Xpress Kijiji.com Citizen-Times.com Lycos.com Oodle.com Craigslist.com

Iwanna.com

Mountain Xpress

Kijiji.com

Citizen-Times.com

Lycos.com

Oodle.com

Craigslist.com

Market Your Vacation Properties Trip Advisor FlipKey DestinationCarolinaRentals.com

Trip Advisor

FlipKey

DestinationCarolinaRentals.com

Market Your Properties for Sale Iwanna.com Trulia.com Mountain Xpress Kijiji.com Citizen-Times.com Lycos.com Oodle.com Postlets.com Craigslist.com Ebay Yahoo Groups CREIA Upstate Foothills

Iwanna.com

Trulia.com

Mountain Xpress

Kijiji.com

Citizen-Times.com

Lycos.com

Oodle.com

Postlets.com

Craigslist.com

Ebay

Yahoo Groups

CREIA

Upstate

Foothills

Advanced Internet Marketing Runnin’ with the Big Dogs

Advanced Techniques Websites Search Engine Optimization (SEO) Auto Responders Blogs Social Networks YouTube Paypal

Websites

Search Engine Optimization (SEO)

Auto Responders

Blogs

Social Networks

YouTube

Paypal

Websites – Just Like Real Estate Domain Name = Address Hosting = Lot you build on Monthly Hosting Fee = Rent HTML, JavaScript, PHP = Building Materials Website = home or business

Domain Name = Address

Hosting = Lot you build on

Monthly Hosting Fee = Rent

HTML, JavaScript, PHP = Building Materials

Website = home or business

Benefits of Having A Website Affordable Always There 24 Hours per Day 7 Days per Week 365 Days per Year Offers Whatever Info You Want Contact Info Property Info Photos Documents,

Affordable

Always There

24 Hours per Day

7 Days per Week

365 Days per Year

Offers Whatever Info You Want

Contact Info

Property Info

Photos

Documents,

Websites – How to Get One Free Options Blogger.com Yahoo Geocities Domain Name Hosting Account WYSIWYG Editors Kompozer Hire a Site Designer

Free Options

Blogger.com

Yahoo Geocities

Domain Name

Hosting Account

WYSIWYG Editors

Kompozer

Hire a Site Designer

Website Fact vs. Fiction I Don’t Need a Website If I Build It, They Will Come Lots of Photos Will Impress I Need a Flashy Site or It’s Not a Good Site The Site Must Say Everything about My Whole Business I Can Do it Myself and Save Money Majority of People Looking for Real Estate use the Internet as a Search Tool…

I Don’t Need a Website

If I Build It, They Will Come

Lots of Photos Will Impress

I Need a Flashy Site or It’s Not a Good Site

The Site Must Say Everything about My Whole Business

I Can Do it Myself and Save Money

Majority of People Looking for Real Estate use the Internet as a Search Tool…

Remember: 84% Use Internet for Research – Will they find you? Data according to www.Starnine.com

Data according to www.Starnine.com

Search Engine Optimization (SEO) Internet is Not Alphabetical - Based on Relevance to Search Terms Tips for SEO Meta Tags Keywords Site Title Site Description First Paragraph Text Pages match Keywords

Internet is Not Alphabetical - Based on Relevance to Search Terms

Tips for SEO

Meta Tags

Keywords

Site Title

Site Description

First Paragraph Text

Pages match Keywords

More Ways to Build Rankings Link Exchange Write Articles Ezinearticles.com Comment on Blogs Comment on YouTube Videos Forums, Chat Rooms

Link Exchange

Write Articles

Ezinearticles.com

Comment on Blogs

Comment on YouTube Videos

Forums, Chat Rooms

Submit to Search Engines Pay for Site Submission Use Free Site Submission Sites Do it Yourself Google Yahoo

Pay for Site Submission

Use Free Site Submission Sites

Do it Yourself

Google

Yahoo

Google Adwords Free to Open and Account Deposit Money Set Bid Amount Set Daily Spending Limit Ad Appears on Right Side of Search Screen Surfer clicks on your ad Surfer is taken to your site

Free to Open and Account

Deposit Money

Set Bid Amount

Set Daily Spending Limit

Ad Appears on Right Side of Search Screen

Surfer clicks on your ad

Surfer is taken to your site

Auto-Responders Build a List of Buyers Blast Email to Your Buyers When New Listing How To Get One iContact Aweber Constant Contact Free Auto-Responders PHPList

Build a List of Buyers

Blast Email to Your Buyers When New Listing

How To Get One

iContact

Aweber

Constant Contact

Free Auto-Responders

PHPList

How to Build Your List Get an Auto-responder Create a “Squeeze Page” Give Away an Incentive Upon Sign Up Opt-in or Double Opt-in Auto-responder Shoots Back Freebie Follow Up x 5

Get an Auto-responder

Create a “Squeeze Page”

Give Away an Incentive Upon Sign Up

Opt-in or Double Opt-in

Auto-responder Shoots Back Freebie

Follow Up x 5

Blogs Allows Anyone To Comment on Anything Readers can post replies Readers can subscribe News Channels Refer to Blogs Examples Blogger WordPress Thoughts.com

Allows Anyone To Comment on Anything

Readers can post replies

Readers can subscribe

News Channels Refer to Blogs

Examples

Blogger

WordPress

Thoughts.com

Social Networks 21,000+ Companies are on Facebook Examples Facebook Twitter LinkedIn Biggerpockets.com Create Your Own Ning

21,000+ Companies are on Facebook

Examples

Facebook

Twitter

LinkedIn

Biggerpockets.com

Create Your Own

Ning

YouTube: Make Your Own Commercials Show Off Your Property 30 Sec. to 5 Minutes Give the Basics You Will Need Digital Camera Windows Movie Maker Youtube Post Your Video Link Back to Your Site Embed Video on Your Site

Show Off Your Property

30 Sec. to 5 Minutes

Give the Basics

You Will Need

Digital Camera

Windows Movie Maker

Youtube

Post Your Video

Link Back to Your Site

Embed Video on Your Site

Paypal Free to Join Can link to Your Bank Account Transfer $$$ Back and Forth Send “Request Money” emails Send Invoices Customer/Renter Does Not Have to Belong to Paypal to Send Money

Free to Join

Can link to Your Bank Account

Transfer $$$ Back and Forth

Send “Request Money” emails

Send Invoices

Customer/Renter Does Not Have to Belong to Paypal to Send Money

Free Stuff Online Why Pay When You Don’t Have To?

Save Thousands Setting Up Your Office OpenOffice.org Kompozer.net Gimp.org CamStudio.org CoffeeCup.com Skype Thunderbird Mozilla Firefox Google Applications Ebay

OpenOffice.org

Kompozer.net

Gimp.org

CamStudio.org

CoffeeCup.com

Skype

Thunderbird

Mozilla Firefox

Google Applications

Ebay

Open Office vs Microsoft Office Writer Calc Impress Base Draw Free Word Excel PowerPoint Access Paint $499.95

Writer

Calc

Impress

Base

Draw

Free

Word

Excel

PowerPoint

Access

Paint

$499.95

Kompozer vs Adobe Dreamweaver Edit Visually Edit Code Easily Insert Images Free Edit Visually Edit Code Easily Insert Images $399.00

Edit Visually

Edit Code

Easily Insert Images

Free

Edit Visually

Edit Code

Easily Insert Images

$399.00

Gimp vs Adobe Photoshop Crop Edit Manipulate Free Crop Edit Manipulate $699

Crop

Edit

Manipulate

Free

Crop

Edit

Manipulate

$699

CamStudio vs Adobe Captivate Capture Screen Shots Record Voice Over Free Capture Screen Shots Record Voice Over $799

Capture Screen Shots

Record Voice Over

Free

Capture Screen Shots

Record Voice Over

$799

Coffee Cup FTP Software Zip Software HTML Editor Image Viewer

FTP Software

Zip Software

HTML Editor

Image Viewer

Skype Free Calls (Skype to Skype) Free Video Calls (Skype to Skype) Instant Messaging (Skype to Skype) Great Rates on: Local Calls Long Distance Calls International Calls

Free Calls (Skype to Skype)

Free Video Calls (Skype to Skype)

Instant Messaging (Skype to Skype)

Great Rates on:

Local Calls

Long Distance Calls

International Calls

Mozilla Thunderbird Consolidate Email Accounts into One Place Send and Receive Using Any Account Check Email From Anywhere

Consolidate Email Accounts into One Place

Send and Receive Using Any Account

Check Email From Anywhere

Mozilla Firefox Alternative to Internet Explorer Additional Security Features Personalize Better Speed and Performance

Alternative to Internet Explorer

Additional Security Features

Personalize

Better Speed and Performance

Google Gadgets Calendar Movie Times Games Stock Quotes News Horoscopes

Calendar

Movie Times

Games

Stock Quotes

News

Horoscopes

Ebay Laptop Accessories New Items Used Items

Laptop Accessories

New Items

Used Items

For More Information John Noce (828) 582-4373 [email_address] www.wncwebdesigner.com

John Noce

(828) 582-4373

[email_address]

www.wncwebdesigner.com