What is Viral Marketing?
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What is Viral Marketing?

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Presentation for Marketing Analysis class.

Presentation for Marketing Analysis class.

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What is Viral Marketing? What is Viral Marketing? Presentation Transcript

  • Viral Marketing September 2008 COMM363 - Team Bolto
  • What is it?
  • “ ” Dr. Ralph F. Wilson The Six Principles of Viral Marketing Any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. View slide
  • Viral Marketing is A.K.A. View slide
  • Word of Mouth
  • Creating Buzz
  • Leveraging the Media
  • There are… 6 Main elements to viral marketing.
  • 1. Free product or service.
  • 2. Easy to transfer
  • 3. Quickly scalable from small to large
  • 4. Exploits common motivations and behaviours
  • 5. Uses existing networks
  • 6. Takes advantage of resources
  • In short, Viral Marketing can be very effective …
  • And you can save money too.
  • Have a Great Day!