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Basics - Setting up a WordPress Site
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Basics - Setting up a WordPress Site

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This slide set is for a seminar I did, "Meet The Author of WordPress in One Hour for Lawyers." I went over some of the basic of setting up a website using WordPress. Obviously, I could only go over …

This slide set is for a seminar I did, "Meet The Author of WordPress in One Hour for Lawyers." I went over some of the basic of setting up a website using WordPress. Obviously, I could only go over so much in an hour. But I address choosing a domain name, picking a host, basic set up, adding and editing pages, posts and media.

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  • 1. WordPress for Lawyers Building a Website for your Law Firm North Carolina Bar Association Presenter Jennifer Ellis Lowenthal & Abrams, PC & Jennifer Ellis, JD @jle_jd www.LowenthalAbrams.com www.jlellis.net Copyright Jennifer Ellis, 2014. All rights reserved.
  • 2. About Jennifer Ellis • Legal Malpractice & Ethics Attorney • Also Manage Online Presence for Lowenthal & Abrams, PC in Philadelphia • Consultant – Online Marketing for Lawyers • Jennifer Ellis, JD • Author • WordPress in One Hour for Lawyers • Available on ABA’s Website
  • 3. Today’s Seminar • Choosing a domain name • Picking a host • Installing software • Setting up the basics • Design • Choosing plugins • Adding widgets • Creating and editing a page • Creating and editing a post • Adding media • Updating software • Security • SEO (Search Engine Optimization) • Ethics
  • 4. You Can’t Build a Website in an Hour • But you can create one in • A weekend • A week • A month • Websites are a continuing project • Keep adding content • Examine results • Improve • Repeat
  • 5. Why WordPress? • Easy to install • Easy to use • Easy to update • Great functionality through plug-ins • Free software • Supportive community • Excellent for SEO
  • 6. Choose a Domain Name • Your address on the web • Choose carefully • Branding • First thing people see • Creates a sense of who you are • Email address • Relate to your firm • Easy to type • Not too long • No dashes • No numbers
  • 7. Think Through Your Branding • Firm’s Name? • Initials? • Law or Lawfirm at the end? • Area of practice? • Geographic area? • Hard to find good names • Be creative • Use .com
  • 8. Ask Others to Look • Bad Examples • whorepresents.com • WhoRepresents or WhorePresents • speedofart.com • SpeedOfArt or SpeedoFart • therapistinabox.com • Therapist in a Box or TheRapistInABox
  • 9. See if the Name is Available
  • 10. Not Available? • Add law, lawfirm or lawyers? • Consider other options • Be careful about adding S or ing • Especially bad if the other site is a law firm • Domain available for sale from the owner? • Check for cost
  • 11. Choose Webhost • Reliable • Able to handle WordPress • One click installation • Recommend • Web Synthesis • Bluehost • HostGator
  • 12. Purchase Hosting Plan • Don’t choose the lowest plan. • Choose an appropriate plan • Business Level • WordPress specific (if available) • But….see discussion on Sucuri & CloudProxy • The lowest level is fine for Web Synthesis • Note, can register your domain on Bluehost or HostGator. • Not on Web Synthesis
  • 13. Point DNS • What is a DNS? • Domain Name Server • Domain Name System • Connects IP address and domain name • Type in domain name, sends it to the right location • Like a phone book or a map for the Web
  • 14. Using Same Registrar & Host? • Will not need to point the DNS • It should automatically work • Less secure to use both in the same place
  • 15. Different Registrar & Host • Required to point DNS to the correct location • The steps vary based on your registrar and host • Sometimes change Name Servers • Sometimes change IP Address • Get information from Host • More secure
  • 16. Warning – Email! • Make sure you do not mess up your email when you change your DNS! • If in doubt, ASK!
  • 17. Installing WordPress
  • 18. Setting Up the Basics • Click on Settings and Access • General • Writing • Reading • Discussion • Permalinks
  • 19. General
  • 20. Writing
  • 21. Reading
  • 22. Discussion
  • 23. Permalinks
  • 24. Website Appearance • Theme • Complete website design • Modifiable • Coding • Internal options
  • 25. Finding Themes • Within WordPress • Free • External sites • Various prices • Framework themes • Basic underlying framework • Theme over the framework • Hire website designer
  • 26. Within WordPress
  • 27. Preview
  • 28. Install External Theme
  • 29. Modify Theme
  • 30. Options Vary
  • 31. Plugins & Widgets • Add functionality • Plugins • Back end • Widgets • Front end • Often work together
  • 32. Recommended Plugins • Yoast WordPress SEO – SEO • Askimet – Comment Spam • Acurax Social Icons – Social Media Icons • Disable Comments – Hides Comment Box on Pages • Display Widgets – Controls Where Widgets Appear • Gravity Forms – Contact Box • Jetpack – Numerous Tools (including statistics) • W3 Total Cache – Speeds Up Site • Advanced Image Styles (control aspects of image appearance)
  • 33. Using Widgets
  • 34. Drag to Location
  • 35. Enter Data (If Needed)
  • 36. Result
  • 37. Plugins with Widgets PLUGIN WIDGET RESULT
  • 38. Important – Updates! • WordPress = Microsoft of Web • Common malware attack target • Update plugins and software as required • Use security • Sucuri Malware Scanner ($89/year) • Plugin and external scanning service • Sucuri Cloud Proxy ($9.99/month) • Sucuri included with Web Synthesis
  • 39. Updates
  • 40. Content • Pages • Posts • Media
  • 41. Editing
  • 42. Media
  • 43. Gallery
  • 44. Upload
  • 45. URL
  • 46. Edit Media - Add Advanced Image Plugin
  • 47. SEO • Content matters • What will bring clients? • What questions are they asking? • Answer the questions • Good links from other sites • Encourage linking with good content • Write for sites with follow me links • Follow me = recognized by Google as providing link “juice” • No follow = no link “juice”
  • 48. SEO Tools • Yoast – WordPress Plugin • On site SEO analysis • Moz – External Help • http://moz.com • Education • Analysis • Comparison • ahrefs – Linking Analysis • https://ahrefs.com/
  • 49. Yoast • Provides tools to analyze each page and post • Helps with Sitemaps • Other tools as well
  • 50. Yoast
  • 51. Yoast
  • 52. ahrefs Provides detailed information about links
  • 53. Moz Analyze your site against others for key words and other information
  • 54. Choose your key words
  • 55. Compare Competitors
  • 56. Google Analytics • http://analytics.google.com • Numbers • Location • Pages • Bounce rate • Mobile versus desktop
  • 57. Google Webmaster Tools • http://webmaster.google.com • Informs if problems with site • Provide Google with sitemap • Information about Google searches
  • 58. Ethics Rules 7.1 et seq. • Marketing rules apply • Use appropriate disclaimers for your jurisdiction • Do not share detailed information about clients without permission • Appropriate disclaimer – past results do not guarantee future outcome • Beware providing specific legal advice • General, educational information
  • 59. Questions? • Feel free to contact me • Jennifer@jlellis.net • Twitter: @jle_jd • Facebook: www.Facebook.com/jle.jd

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