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Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
Flint Communications
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Flint Communications

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Results-Driven Marketing and Communication, Web Development, PR and Media

Results-Driven Marketing and Communication, Web Development, PR and Media

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  • WestmorelandFlint 1949, Flint Com 1946, Simmons 1947
  • Not sure if you want to phrase this the way it is. Is Ryan the local contact? May want to rework this slide to focus more on putting together the right expertise for each client – from our 135+ employees.
  • Emphasize this – we don’t just do the work and send it out for them, we truly partner with their organization.
  • You can tweak these if you feel necessary.
  • Based on Business objectives, brings all stakeholders together – same goals and objectives.
  • We did the Her options site not the AMS main site. You can see how the main site has quick overview of product and the product based site is much more in depth. This is a relevant example of how we might approach our work with Pioneer considering sales is very much product focused and not about the holding company’s/developer’s brand. You should be able to click on the links to go to the actual sites.
  • We didn’t do this site. This is AMS’s corporate site and this page is the page for her option. The product specific site we designed allows them to go more in depth on this product.
  • This is the site Interactive did. All about the product and very interactive.
  • Recognized as a world leader in the engineering, manufacture, and marketing of compact industrial, construction, and agri-business equipment. Helped develop and evolve the brand to become a world renowned over the last 60 years. Have survived two mergers and acquisitions.
  • Recognized as a world leader in the engineering, manufacture, and marketing of compact industrial, construction, and agri-business equipment. We developed the original branding and have helped it evolve and become a world renowned brand over the last 60 years. Have survived two mergers and acquisitions.
  • Laura - Add what you want here.
  • Transcript

    • 1. Strategy and Creativity
      10-28-08
    • 2. Agenda
      Who is (your location name), Media Productions and the Flint Group?
      Capabilities
      Our approach & process
      About Flint Interactive
      Capabilities
      Experience
      Q & A
    • 3. About us…
      Full-service marketing communications firm
      Dedicated to building your brand, business and relationships
      Long-standing history
    • 4. What makes us different?
      &
      Why should you care?
    • 5. The Flint Group network
      You will have one contact that can utilize the resources, expertise and experiences of multiple agencies across the Midwest (and North America).
    • 6. The Flint Group network
      WestmorelandFlint (Duluth)
      Flint Interactive (Duluth)
      Flint Communications (Fargo)
      HatlingFlint (St. Cloud)
      SimmonsFlint (Grand Forks)
      AadlandFlint (Anchorage)
      Additional Flint Holdings Companies:
      Media Productions (A/V + Events)
      Praxis Strategy Group (Econ. Dev. Consultants)
      AdFarm (Agribusiness Advertising)
      Issues & Insights (Agribusiness Consultants)
    • 7. Who Are We?
      A partner, your communications partner
      Ourexpertise in marketing communications strategies and implementation will help you achieve and surpass your marketing objectives.
    • 8. What We Live By(Our Internal Brand Promise)
      We have passion. We have fire. We know that good enough is never good enough.
      And it isn’t good at all if it doesn’t get results.
    • 9. Core Capabilities
      • Strategic Direction • Interactive
      • Creative Services • Public Relations
      • Media Services • Event Planning
      • Audio Visual • Research
    • 10. The Approach
      Business Objectives
      +
      Strategic Insight
      +
      Smart Creative
      ----------------------------------------------------------------------------------------
      = RESULTS
      • Objectives-driven work means multiple tools to achieve success
      • 11. Plans built to achieve specific objectives in all cases
      • 12. Every situation is unique
    • The Process
      Input session
      Research
      Objectives definition
      Strategy development
      Campaign development
      Tactical direction
      Tactical execution
      Campaign and tactic monitoring
      Campaign measurement
    • 13. Communications Planning
      Without a planWith a Plan
      A clear, defined map to success
      • Based on your business objectives
      • 14. Brings all stakeholders together - same goals
      and objectives
    • 15. Communications Planning
      Includes:
      • Communications goals and objectives
      • 16. Target audiences
      • 17. Key messages
      • 18. Strategic initiatives
      • 19. Communication tactics and rationale
      • 20. Timeline, measurement and budget
    • (Your location name)+Media Productions= A Positive Brand Experience
      2 Companies, 1 Objective:
      Seamless integration for the greater good of your brand
    • 21. About Us: Flint Interactive
      Member of the Flint group since 2004 (+)
      Provides web-based business solutions
      Focus on “user-centric” solutions
      Works seamlessly with WestmorelandFlint to ensure brand consistency in all interactive collateral
    • 22. Experience
    • 23. American Medical Systems
      www.americanmedicalsystems.com
      Her Option
      www.heroption.com (F.I. site)
      Separate portals for Healthcare professionals and patients
      Interactive tools – video, quiz, history charts
      Product focused branding
    • 24. Relevant work
    • 25. Relevant work
    • 26. Bobcat
      Client since the 1940’s (Melroe)
      Relationship continues to grow
      Customer research
      Brand and image development
      Communications planning
      Creative development used internationally
      Media placement throughout North America
    • 27. Bobcat
    • 28. Healthcare
      SMDC Health System and Foundation
      Marquette General Health System
    • 29. Other Notable Clients
      Duluth Airport Authority
      Republic Bank
      University of Minnesota Duluth
      API
      Woodmaster
    • 30. Questions?
    • 31. Thank you.

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