Facebook for Business - Women Communicators of Austin

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Want to learn how to use Facebook for Business? This presentation will teach you how to engage with your fans and how to get started with Facebook advertising

Want to learn how to use Facebook for Business? This presentation will teach you how to engage with your fans and how to get started with Facebook advertising

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  • Source:http://www.huffingtonpost.com/2013/03/26/mindfulness-practice-skeptics_n_2952965.htmlGetty Images
  • Improves CTRMust be implemented using Power EditorChoose Clicks to WebsiteCreate an Unpublished PostFive call to action buttonsShop NowLearn MoreSign UpBook NowDownloadCan also be used to create a post without an ad – must also be created in Power Editor

Transcript

  • 1. FACEBOOK FOR BUSINESS
  • 2. DOES SOCIAL MEDIA MAKE YOU FEEL LIKE THIS? 2
  • 3. WHAT YOU ARE GOING TO LEARN TODAY  Why your business should be using Facebook  The 6 BEST Status Updates that Get Fans Talking  Facebook Trends  Facebook Ads  How to Set up a Facebook Ad AND Target the Right Audience  Call to Action Buttons 3
  • 4. FACEBOOK VS. THE OTHER SOCIAL NETWORKS Facebook 1.19 Billion+ total users Twitter 500 million+ total users Google Plus 500 million+ total users LinkedIn 238 million total users Instagram 130 million total users Pint erest 70 million+ total users 4
  • 5. 5
  • 6. THE 6 BEST STATUS UPDATES THAT GET FANS TALKING 6
  • 7. STATUS UPDATE #1 – GET PERSONAL • Share photos of employees • Use video to introduce a webinar or teleclass 7
  • 8. STATUS UPDATE #2 – SUPPORT A CHARITY Show your fans you care 8
  • 9. STATUS UPDATE #3 – BE AVAILABLE TO YOUR FANS – THROW A PARTY! Have a Facebook Friday Party!  Host Q&A Tuesday 9
  • 10. STATUS UPDATE #4 – LISTEN TO LEARN -ASK QUESTIONS • Ask questions to your fans and listen to their feedback • Post more than 1 image and ask them their favorite – VOTE! 1 2 1 3 2 10
  • 11. STATUS UPDATE #5 – PROVIDE INSPIRATION • Create quotes using your blog posts, books, etc. 11
  • 12. STATUS UPDATE #6 – GIVE VALUE & CLOSE WITH A CTA! Ask for the engagement by creating strong Call to Action – LIKE THIS, COMMENT BELOW, WATCH THIS, INSTALL NOW 12
  • 13. FACEBOOK TRENDS WHAT YOU NEED TO KNOW 13
  • 14. FACEBOOK IS BECOMING A SEARCH ENGINE GET YOUR PAGE UPDATED - STAT 14
  • 15. Graph Search 15
  • 16. FACEBOOK PAPER  A new app that shows your newsfeed in a storyboard format 16 https://www.facebook.com/paper
  • 17. WHAT’S TRENDING ON FACEBOOK? 17
  • 18. DONATE BUTTON FOR CHARITIES 18
  • 19. FACEBOOK ADS – TARGET THE RIGHT AUDIENCE WITH ADS 19
  • 20. WHO SHOULD USE FACEBOOK ADS? 20
  • 21. CLICK CREATE AD From the Ad Manager – Click Green Button http://www.facebook.com/advertising 21
  • 22. #1 MOST EFFECTIVE AD TYPE – PAGE POST ENGAGEMENT AD - NEWSFEED Step 1 – Choose Your Objective 22
  • 23. HOW TO TARGET YOUR AUDIENCE USING ADS Step 2 – Create Your Ad – Choose Images & Ad Copy 23
  • 24. HOW TO TARGET YOUR AUDIENCE USING ADS Step 3 – Determine Your Target Audience 24
  • 25. HOW TO TARGET YOUR AUDIENCE USING ADS Step 4 – Micro-target based on interests 25
  • 26. HOW TO TARGET YOUR AUDIENCE USING ADS Step 5 – Choose Budget and Bidding Preference Step 6 – Review the Ad and Place your Order! 26
  • 27. FACEBOOK CALL TO ACTION BUTTONS 27
  • 28. Contact Information Jen Smith www.jensmithsocial.com jen@jensmithsocial.com (512)922-1615 www.fb.com/JenSmithSocial @JenSmithSocial 28
  • 29. BONUS SECTION FACEBOOK DEIGN, APPS & RESOURCES 29
  • 30. FIRST IMPRESSIONS MATTER Cover Image Profile Image App Designs 30
  • 31. WHO’S DOING IT RIGHT? 31
  • 32. TIMELINE COVER IMAGE OPTIMIZATION  Update your cover image once a month   Use images that tell a story about your business   This gives your fans the chance to see your business page Feature your products, showcase your employees, etc. Include a link to your website/blog on your cover image 32
  • 33. USE A PROFILE IMAGE THAT GETS NOTICED 33
  • 34. DESIGN APPS (AND THUMBNAILS) THAT MATCH YOUR BRAND You can do this using ShortStack.com http://zfer.us/bLiQL Watch my YouTube video on how to get a free app! http://www.youtube.com/jensmithsocialvideo 34
  • 35. USE FACEBOOK APPS TO CUSTOMIZE YOUR PAGE 35
  • 36. INTEGRATE EMAIL MARKETING WITH FACEBOOK Integrate your email sing up using a custom app software and link your email provider • Constant Contact • Aweber • MailChimp 36
  • 37. USE GRAPH SEARCH LEARN ABOUT YOUR AUDIENCE      Find out the interests of your fans. Type in search query: Favorite interests of people who like <your fan page name here> Find out the interests of your competitor’s fans. Type in search query: Favorite interests of people who like <competitor’s fan page name here> Find pages your fans like. Type in search query: Favorite pages of fans who like <your fan page name here> Find out apps used by your fans. Type in search query: Apps used by fans of <your fan page name here> Find out groups joined by your fans. Type in search query: Groups joined by fans of <your fan page name here> 37
  • 38. FACEBOOK RESOURCE LINKS  Facebook for Business  https://www.facebook.com/business  Facebook Ads   Graph Search   http://www.facebook.com/advertising https://www.facebook.com/about/graphsearch ShortStack Apps (aff link)  http://zfer.us/bLiQL 38
  • 39. RESOURCES: WHERE & HOW TO GET CONTENT   Blogs, articles, web copy  Textbroker.com  iWriter  Contentdivas.com Creative Content  Fiverr    Graphic Design   Graphic River Quotes (these are great for sharing!)   Great for cover images, ads Other creative content – holidays, whiteboard video, etc. www.behappy,me/generator Editing photos  Pixlr or PicMonkey 39
  • 40. Contact Information Jen Smith www.jensmithsocial.com jen@jensmithsocial.com (512)922-1615 www.fb.com/JenSmithSocial @JenSmithSocial 40