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Monetizing Subscriber & Revenue-sharing business models.

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  1. 1. Monetizing Subscriber & Revenue-sharing business models December 15, 2010John NaguibVodafone, Expert
  2. 2. “The booming markets almost have the samevarieties of handsets, services, reasonableprices. Simply all these factors can be copied byany mobile operator.“Monetizing Subscriber & Revenue-sharing business models
  3. 3. Agenda- Market Overview- Market Outlook- Proposition based on monetizing- Monetization integrated model- Revenue Arena- Carrier-centric To User-centric- Revenue- Sharing Business Models- Co-opetition as a Strategy- Ideas
  4. 4. Market OverviewFacts* Operators are offering all-you-can-eat data service plans* Operators are competing for data subscribersResults* Voice margins are falling & Data margins are flattening* Broadband investment without significant profit* No strong VAS revenue growthEras of VAS TechnologyOld era (communication based)SMS, VMS, RBT, e-mailNew era (Data based)- Browsing & download- M-commerce & financing- Gaming & Video streaming
  5. 5. Market Outlook
  6. 6. Market Outlook
  7. 7. Value proposition based on MonetizingRevenue streams are a result Satisfy the customerfrom value propositions needs and generate profit Value Propositionscommon needs/behaviors, Targeted model basedor other attributes , on customer datainformation based onpreferences and life style Segmentation variables have the greatestUtilizing the subscribers impact on service adoptiondata as a source of profit MonetizingInformation of The usage patterns across* Subscribers multiple services* Service Usage* Device Mobile Data Intelligence
  8. 8. Make the most of subscribers’ data
  9. 9. Make the most of subscribers’ data
  10. 10. Monetization Integrated Model (MIM) Monetization processTarget Segment 1 Proposition 1 ROI Propositions Target Segment 2 Proposition 2 controller Target Segment n Proposition n Feedback & Re-tuning Customer Retention planner (for each segment )
  11. 11. Revenue ArenaThe Value Propositions describethe bundle of products and/or Creating the demand based onservices that create value for a monetizing variables.specific Customer Segment Example of monetizing variables Revenues Voice Data Number of users customers’ Products Traffic volume willingness & Services Top devices Peak usage times and locations Top sites Monetization integrated Number of sessions Model Data traffic types (P2P, video, )
  12. 12. Carrier-centric To User-centricCyberspace now at home,work and on the way Content centric Commun -ication centric Carrier-centric Commerce centric Mobile Operators Search centric Community Centric Advertizing centric
  13. 13. Carrier-centric To User-centric
  14. 14. Carrier-centric To User-centric
  15. 15. Carrier-centric To User-centric
  16. 16. Facts, we need to build on it
  17. 17. Revenue- Sharing Business ModelsEcosystems including content owners, solution providers, aggregators, carriers andusers should be formed in this cyberspace.Revenue share from• mobile apps purchases • product purchases • product placement
  18. 18. Cooperation in creating value & Competition in dividing it upcooperative effort made to enlarge the total market size while the competitive effortmade to increase market share.
  19. 19. - Increase the pie under regulator supervision to avoid the anti-trust low.- Share the resources with competitors.- Maintaining the competitive edge as you have unique monetized subscriber data.- Focus on subscriber wallet share and don’t forget the market share. Competitors Co-Opetition Regulators Mobile Operator
  20. 20. Awareness campaigns as a field of cooperation - Data services generally & the benefit of using it - M-commerce (B2B, B2C, C2C) -M-learning - M- healthcare (telemedicine) - M-financing -Money transfer -Banking -Payment - Secured location based services
  21. 21. 1- Top 10 YouTube sms notification (supported by cashingserver for good customer experience in terms of speed andcost).2- Extra points for the customers vs answering weeklyquestion ( as online survey for deeper understandingcustomers wants/needs)3- M- healthcare for routine & emergency services4- Offloading congested data areas by introducing highspeed free/paid Wi-Fi hot spots.
  22. 22. comes not only from competingsuccessfully, but also from shaping thefuture by creating opportunities rather thandoing things with the way currently are. John Naguib
  23. 23. Thank You & Questions ? Name : John Samir Naguib Email : Mobile : +2-010-5805875