A presentation to Alternative Dispute Resolution (ADR) Neutrals @ American Arbitration Association January 15, 2014 - Ways to use the internet to educate your audience and develop professional credibility
Social Media and Marketing
Does this describe your situation?
• Business is great – I just want more
• There’s something going on with this
Social Media Marketing thing –
Clearly I don’t know enough…
• Social Media Marketing might help
I’m unsure where to begin
Where Can I Publish?
Zero in on Patrick
•Patrick Burns - United States - MN - English - International Mediation ...
Aug 27, 2013 - IMI Certified mediator profile ... Minnesota Rule
114 Qualified Mediator; member - AAA national mediation and
arbitration panels; counsel for ...
5 Website entry's on page 1 of Google…
Guess what he’s posting?
Feed-back from the cases he’s handled for AAA!
Eyeballs on Richard
•Richard D. Conner - Mediator & Arbitrator based in Greensboro ...
Richard D. Conner - Mediator & Arbitrator with Conner Gwyn
Schenck PLLC in Greensboro, North Carolina. ...
Member Profile: Richard D. Conner ... 2006; NCBA – Mediators
more than Messengers, 2005; Faculty, AAA Arbitrator Ethics
6 Website entry's on page 1 of Google…
What is Richard posting?
Association of Distinguished Neutrals
Long tail searches
When a search engine user
chooses a keyword phrase (3 to 5
words) rather than one keyword to
search for relevant content -typically because the long tail
search will result in better results
than using just one keyword. ...
Benefits of Hiring a Mediator