Social networking and you - Professional networking from a business perspective


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A presentation to Alternative Dispute Resolution (ADR) Neutrals @ American Arbitration Association January 15, 2014 - Ways to use the internet to educate your audience and develop professional credibility

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Social networking and you - Professional networking from a business perspective

  1. 1. Welcome ADR Neutrals Professional Networking from a Business Perspective Strategic, Personal and Professional growth for CEOs, and Executives
  2. 2. Growing My ADR Business So what do you do?
  3. 3. How to Respond? How much time do you have to make a good first impression?
  4. 4. Getting and Keeping Attention 7.5 to 10 seconds Considering your limited exposure the Risk is High!
  5. 5. What do you get? Now What? You intend what?
  6. 6. Networking Relationships Is there another way?
  7. 7. Social Media and Marketing Does this describe your situation? • Business is great – I just want more • There’s something going on with this Social Media Marketing thing – Clearly I don’t know enough… • Social Media Marketing might help I’m unsure where to begin
  8. 8. Social Media Internet Discuss Online Recognition Publish Online Exposure Authority Share Influence
  9. 9. Where Can I Publish? Google+ ZoomInfo LinkedIn Your Website Yahoo Twitter
  10. 10. Specific Search AAA Mediators
  11. 11. Zero in on Patrick Publicizing Mediators •Patrick Burns - United States - MN - English - International Mediation ... Aug 27, 2013 - IMI Certified mediator profile ... Minnesota Rule 114 Qualified Mediator; member - AAA national mediation and arbitration panels; counsel for ... 5 Website entry's on page 1 of Google… Guess what he’s posting? Feed-back from the cases he’s handled for AAA!
  12. 12. Eyeballs on Richard Publicizing Mediators •Richard D. Conner - Mediator & Arbitrator based in Greensboro ... Richard D. Conner - Mediator & Arbitrator with Conner Gwyn Schenck PLLC in Greensboro, North Carolina. ... Member Profile: Richard D. Conner ... 2006; NCBA – Mediators more than Messengers, 2005; Faculty, AAA Arbitrator Ethics and ... 6 Website entry's on page 1 of Google… What is Richard posting? Association of Distinguished Neutrals
  13. 13. Web searches Long tail searches When a search engine user chooses a keyword phrase (3 to 5 words) rather than one keyword to search for relevant content -typically because the long tail search will result in better results than using just one keyword. ...
  14. 14. Benefits of Hiring a Mediator Long Tail Search
  15. 15. Mediation Myths
  16. 16. John Curtis
  17. 17. Social Media Opportunities Concepts Comment Discuss Creates Trust Credible Share Publish Ideas Knowledge Influence
  18. 18. Executive Coach Specific Search
  19. 19. Michael Whatmore Specific Search
  20. 20. How tough is this challenge? Your Website Google+ Twitter LinkedIn ZoomInfo
  21. 21. Shameless Commerce Strategic, Personal and Professional growth for Executives and Neutrals 650 444 5881 45 Minute Pro Bono Consultation
  22. 22. Thank you Strategic, Personal and Professional growth for CEOs, and Executives