Open API Ecosystem Overview: December 2010

Open APIs: State of the Market John Musser, ProgrammableWeb @johnmusser Cloudstock, December 6 th , 2010

Introduction
ProgrammableWeb.com
API & mashup directory
News, community, dev tools
2,400 Web APIs
5,300 mashups

Open APIs: State of the Market
The big picture
The business of open APIs
Design and technology
Trends

Open APIs: Why bother?
Make money
60% of all listings on eBay.com added via their APIs
Save money
SmugMug saves > $500K/year with Amazon S3 Storage
Build brand
Google Maps 300% growth vs 20% MapQuest
Move to the cloud
Over 50% of all transactions via their API
Go anywhere
Netflix now available on over 200 devices

Open API timeline 2000 2002 2005 2006 2007 105 APIs 352 APIs 2003 2008 1,116 APIs 601 APIs
It took 8 years to get to 1,000 APIs, but only 18 months to get to 2,000 APIs
2010 has a 2x increase in new APIs per month over last year
2009 1,628 APIs 2010 ? APIs

APIs: Some very competitive markets Based on directory of 2,300 web APIs listed at ProgrammableWeb, November 2010

Open APIs: Sampling growth by sector

Open APIs: Sampling growth by sector YouTube sells for $1.7B

Open APIs: Sampling growth by sector Facebook opens platform

The big picture
Trends

What makes an open API successful?
The underlying service
Or, a good API on a bad service is lipstick on a pig
A plan and a business model
Simple, open, easily adopted
Providing choices
Good developer support

API business models Best practice: Bake your business model into your API Who What How Amazon Associates Retail Affiliate Model Amazon S3 Infrastructure Pay-as-you-go eBay Auctions APIs for listings Exact Target Bulk Email Tiered pricing Rhapsody Music Partnerships Salesforce.com CRM / SFA SaaS per-seat licenses

APIs as biz-dev enabler (aka Bizdev 2.0) “ Decentralized business development” -Toni Schneider Consumer/Hacker Business/Partner Flickr API

API Billionaires Club 5 billion API calls / day (April 2010) 1.1 billion API-delivered stories / month (March 2010) 5 billion API calls / day (October 2009) 8 billion API calls / month (Q3 2009) 3 billion API calls / month (March 2009) 3 billion API calls / day, 75% of all traffic (April 2010) Over 50% of all traffic via API (March 2008) Over 100 billion objects stored in S3 (March 2010)

The big picture
Trends

The big technical debates
Protocols and styles
REST vs. SOAP vs. …
Data formats
XML vs. JSON vs. …
Standards
So many to choose from…

REST vs. SOAP: Simplicity wins again Distribution of API protocols and styles Based on directory of 2,300 web APIs listed at ProgrammableWeb, November 2010

REST vs. SOAP, more of both, but a lot more REST Total number of APIs based on protocol and style Based on directory of 2,300 web APIs listed at ProgrammableWeb, November 2010

Data formats: lots of choices XML, JSON, RSS, Atom, YAML, iCalendar, CSV, Serialized PHP, HTML, PNG, GeoRSS, vCard, Text, RDF, OPML, MediaRSS, VML, TV-Anytime, hCalendar, FOAF, XSPF, SQL, GML, CDF

JSON Rising: 45% of all new APIs support JSON Percentage of new APIs with JSON support 197 APIs are now JSON-only, including Facebook Graph, Etsy, and Twitter’s Streaming API Based on directory of 2,300 web APIs listed at ProgrammableWeb, November 2010

OAuth picking up steam 20% of all “Social” APIs now with OAuth support 120+ APIs with OAuth support

The big picture
Trends

APIs growing up: versioning & other best practices Old Twitter http://twitter.com/users/show/noradio.xml New Twitter http://api.twitter.com/1/users/show/noradio.xml

APIs growing up: keeping developers informed

APIs growing up: keeping developers informed http://www.programmableweb.com/api/ebay/status

API monitoring: don’t let this happen to you via http://monitor.programmableweb.com …

APIs are the glue of SaaS Internal Apps & Systems Customize Integrate API Internal App: web/desktop Traditional Platform Customize Integrate API SaaS App SaaS Service Firewall

SLAs and Premium Support for APIs
Service Level Agreements and Premium Support
Google Maps Premier (starts at $10K/yr)
Amazon’s new Premium Support packages

1 API can support 100’s of devices Source: Michael Hart, Netflix

Mobile explosion is driving API explosion Source: NPR Pageview growth: NPR.org vs NPR mobile

API as Product When an API is not an extension of your product, but it is your product

Invisible Mashups, part 1 Classic mashup HousingMaps.com Invisible mashup Ooyala.com EC2 + S3 + SQS +

Invisible Mashups, part 2 + APIs are hiding in plain sight, if you know where to look

Have we seen this before? 1995 Why do we need a Web site? 2000 2005 2010 Of course we have a Web site Of course we have an API Why do we need an API?

thank you Questions, ideas, comments? Email me: john@programmableweb.com Twitter: @programmableweb @johnmusser

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http://www.comunidadenlared.com	261
http://www.actibva.com	231
http://static.slidesharecdn.com	16
http://www.creotec.com	15
http://flaviocopes.tumblr.com	13
http://lanyrd.com	8
http://glueckkanja.com	6
http://205.164.56.138	5
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url_unknown	1
http://mediastrategery.com	1
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Open API Ecosystem Overview: December 2010

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