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Open API Ecosystem Overview: December 2010

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Overview of the Open API ecosystem by @johnmusser of @programmableweb. Given at Salesforce.com's Cloudstock event, Dec 2010. Summarizes key metrics and growth patterns, best practices and trends.

Overview of the Open API ecosystem by @johnmusser of @programmableweb. Given at Salesforce.com's Cloudstock event, Dec 2010. Summarizes key metrics and growth patterns, best practices and trends.

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  • 1. Open APIs: State of the Market John Musser, ProgrammableWeb @johnmusser Cloudstock, December 6 th , 2010
  • 2. Introduction
    • ProgrammableWeb.com
    • API & mashup directory
    • News, community, dev tools
    • 2,400 Web APIs
    • 5,300 mashups
  • 3. Open APIs: State of the Market
    • The big picture
    • The business of open APIs
    • Design and technology
    • Trends
  • 4. Open APIs: Why bother?
    • Make money
      • 60% of all listings on eBay.com added via their APIs
    • Save money
      • SmugMug saves > $500K/year with Amazon S3 Storage
    • Build brand
      • Google Maps 300% growth vs 20% MapQuest
    • Move to the cloud
      • Over 50% of all transactions via their API
    • Go anywhere
      • Netflix now available on over 200 devices
  • 5. Open API timeline 2000 2002 2005 2006 2007 105 APIs 352 APIs 2003 2008 1,116 APIs 601 APIs
    • It took 8 years to get to 1,000 APIs, but only 18 months to get to 2,000 APIs
    • 2010 has a 2x increase in new APIs per month over last year
    2009 1,628 APIs 2010 ? APIs
  • 6. APIs: Some very competitive markets Based on directory of 2,300 web APIs listed at ProgrammableWeb, November 2010
  • 7. Open APIs: Sampling growth by sector
  • 8. Open APIs: Sampling growth by sector YouTube sells for $1.7B
  • 9. Open APIs: Sampling growth by sector Facebook opens platform
  • 10. Open APIs: State of the Market
    • The big picture
    • The business of open APIs
    • Design and technology
    • Trends
  • 11. What makes an open API successful?
    • The underlying service
        • Or, a good API on a bad service is lipstick on a pig
    • A plan and a business model
    • Simple, open, easily adopted
    • Providing choices
    • Good developer support
  • 12. API business models Best practice: Bake your business model into your API Who What How Amazon Associates Retail Affiliate Model Amazon S3 Infrastructure Pay-as-you-go eBay Auctions APIs for listings Exact Target Bulk Email Tiered pricing Rhapsody Music Partnerships Salesforce.com CRM / SFA SaaS per-seat licenses
  • 13. APIs as biz-dev enabler (aka Bizdev 2.0) “ Decentralized business development” -Toni Schneider Consumer/Hacker Business/Partner Flickr API
  • 14. API Billionaires Club 5 billion API calls / day (April 2010) 1.1 billion API-delivered stories / month (March 2010) 5 billion API calls / day (October 2009) 8 billion API calls / month (Q3 2009) 3 billion API calls / month (March 2009) 3 billion API calls / day, 75% of all traffic (April 2010) Over 50% of all traffic via API (March 2008) Over 100 billion objects stored in S3 (March 2010)
  • 15. Open APIs: State of the Market
    • The big picture
    • The business of open APIs
    • Design and technology
    • Trends
  • 16. The big technical debates
    • Protocols and styles
        • REST vs. SOAP vs. …
    • Data formats
        • XML vs. JSON vs. …
    • Standards
        • So many to choose from…
  • 17. REST vs. SOAP: Simplicity wins again Distribution of API protocols and styles Based on directory of 2,300 web APIs listed at ProgrammableWeb, November 2010
  • 18. REST vs. SOAP, more of both, but a lot more REST Total number of APIs based on protocol and style Based on directory of 2,300 web APIs listed at ProgrammableWeb, November 2010
  • 19. Data formats: lots of choices XML, JSON, RSS, Atom, YAML, iCalendar, CSV, Serialized PHP, HTML, PNG, GeoRSS, vCard, Text, RDF, OPML, MediaRSS, VML, TV-Anytime, hCalendar, FOAF, XSPF, SQL, GML, CDF
  • 20. JSON Rising: 45% of all new APIs support JSON Percentage of new APIs with JSON support 197 APIs are now JSON-only, including Facebook Graph, Etsy, and Twitter’s Streaming API Based on directory of 2,300 web APIs listed at ProgrammableWeb, November 2010
  • 21. OAuth picking up steam 20% of all “Social” APIs now with OAuth support 120+ APIs with OAuth support
  • 22. Open APIs: State of the Market
    • The big picture
    • The business of open APIs
    • Design and technology
    • Trends
  • 23. APIs growing up: versioning & other best practices Old Twitter http://twitter.com/users/show/noradio.xml New Twitter http://api.twitter.com/1/users/show/noradio.xml
  • 24. APIs growing up: keeping developers informed
  • 25. APIs growing up: keeping developers informed http://www.programmableweb.com/api/ebay/status
  • 26. API monitoring: don’t let this happen to you via http://monitor.programmableweb.com …
  • 27. APIs are the glue of SaaS Internal Apps & Systems Customize Integrate API Internal App: web/desktop Traditional Platform Customize Integrate API SaaS App SaaS Service Firewall
  • 28. SLAs and Premium Support for APIs
    • Service Level Agreements and Premium Support
        • Google Maps Premier (starts at $10K/yr)
        • Amazon’s new Premium Support packages
  • 29. 1 API can support 100’s of devices Source: Michael Hart, Netflix
  • 30. Mobile explosion is driving API explosion Source: NPR Pageview growth: NPR.org vs NPR mobile
  • 31. API as Product When an API is not an extension of your product, but it is your product
  • 32. Invisible Mashups, part 1 Classic mashup HousingMaps.com Invisible mashup Ooyala.com EC2 + S3 + SQS +
  • 33. Invisible Mashups, part 2 + APIs are hiding in plain sight, if you know where to look
  • 34. Have we seen this before? 1995 Why do we need a Web site? 2000 2005 2010 Of course we have a Web site Of course we have an API Why do we need an API?
  • 35. thank you Questions, ideas, comments? Email me: john@programmableweb.com Twitter: @programmableweb @johnmusser