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Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
Open APIs: What's Hot, What's Not?
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Open APIs: What's Hot, What's Not?

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What's hot in APIs? Here are 10 of the hottest trends in open APIs today. This GlueCon 2012 keynote covers monetization trends, technology trends and what makes developers love an API (hint: it's not …

What's hot in APIs? Here are 10 of the hottest trends in open APIs today. This GlueCon 2012 keynote covers monetization trends, technology trends and what makes developers love an API (hint: it's not stale documentation). These are drawn from our data and trends we're seeing at ProgrammableWeb.

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  • 1. Open APIsWhat’s HOTWhat’s NOTJohn  Musser,  ProgrammableWeb   @johnmusser   GlueCon  2012      
  • 2. yea rs  7   Is   ,000  AP tor ies   6  new s  s 3 ,000
  • 3. HOT or NOT
  • 4. A VC fund for your API HOT or NOT
  • 5. $250,000$1,000,000$1,000,000$2,000,000
  • 6. HOT or NOT
  • 7. API Growth Rate2006 2012 HOT or NOT
  • 8. API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 9. 8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 10. 18  Months   8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 11. 9  Months   18  Months   8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 12. 6  Months   9  Months   18  Months   8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 13. 4  Months   6  Months   9  Months   18  Months   8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 14. 3  Months   4  Months   6  Months   9  Months   18  Months   8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 15. POST  /GetStock  HTTP/1.1   GET  hXp://example.org/stock/IBM  Host:  www.example.org  Content-­‐Type:  applicaNon/soap+xml    <?xml  version="1.0"?>  <soap:Envelope  xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐envelope"  soap:encodingStyle="hXp://www.w3.org/2001/12/soap-­‐encoding">    <soap:Body  xmlns:m="hXp://www.example.org/stock">      <m:GetStockPrice>          <m:StockName>IBM</m:StockName>      </m:GetStockPrice>  </soap:Body>  </soap:Envelope>   HOT or NOT
  • 16. SOAP RESTPOST  /GetStock  HTTP/1.1   GET  hXp://example.org/stock/IBM  Host:  www.example.org  Content-­‐Type:  applicaNon/soap+xml    <?xml  version="1.0"?>  <soap:Envelope  xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐envelope"  soap:encodingStyle="hXp://www.w3.org/2001/12/soap-­‐encoding">    <soap:Body  xmlns:m="hXp://www.example.org/stock">      <m:GetStockPrice>          <m:StockName>IBM</m:StockName>      </m:GetStockPrice>  </soap:Body>  </soap:Envelope>   HOT or NOT
  • 17. API protocols and stylesBased on directory of 5,100 web APIs listed at ProgrammableWeb, February 2012
  • 18. {   <?xml  version="1.0"?>          "symbol":  ”IBM",   <soap:Envelope          "price":  94.72,   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"  }   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPriceResponse>          <m:Price>34.5</m:Price>      </m:GetStockPriceResponse>   </soap:Body>     </soap:Envelope>   HOT or NOT
  • 19. JSON XML{   <?xml  version="1.0"?>          "symbol":  ”IBM",   <soap:Envelope          "price":  94.72,   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"  }   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPriceResponse>          <m:Price>34.5</m:Price>      </m:GetStockPriceResponse>   </soap:Body>     </soap:Envelope>   HOT or NOT
  • 20. Percentage of REST APIs supporting JSON Based on directory of 5,800 web APIs listed at ProgrammableWeb, May 2012
  • 21. 1,000,000 1,000,000,000 HOT or NOT
  • 22. API Billionaires Club1,000,000 1,000,000,000 HOT or NOT
  • 23. API Billionaires Club 13 billion API calls / day (May 2011) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 1.4 billion API calls / day (May 2012) 1.1 billion API calls / day (April 2011) 1 billion API calls / day (May 2012) 1 billion API calls / day (Q1 2012) 1 billion API calls / day (January 2012)
  • 24. API Billionaires Club 13 billion API calls / day (May 2011) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 1.4 billion API calls / day (May 2012) 1.1 billion API calls / day (April 2011) 1 billion API calls / day (May 2012) 1 billion API calls / day (Q1 2012) 1 billion API calls / day (January 2012)
  • 25. More API Billionaires 12 billion API calls / month (May 2011) 5 billion API calls / month (May 2011) 3.7 billion calls / month (August 2011) 3 billion API calls / month (July 2011) 2.5 billion API calls / month (April 2012) 6 billion API calls / month (February 2011) 3.2 billion API-delivered stories / month (October 2011) 2 billion API calls / month (December 2010)
  • 26. APIs, now a billion $ business =      $2  billion/year   Affiliate Network “90%  of  what  we  do  is     business  through  APIs”   John  Wa0on,  Expedia  Affiliate  Network,  Travolu@on.co.uk,  April  2012  
  • 27. 1,000,000,000 1,000,000,000,000 HOT or NOT
  • 28. API Trillionaires1,000,000,000 1,000,000,000,000 HOT or NOT
  • 29. 905 billion S3 objects(+ 1 billion/day)
  • 30. HOT or NOT
  • 31. HackathonsHOT or NOT
  • 32. Hackathons # hackathons Q1 2012: Jan: 35 Feb: 57 Mar: 68max prize in 2011 >= $100,000 data via @kinlane
  • 33. HOT or NOT
  • 34. Separated at Birth? HOT or HOT
  • 35. API as Productcustomer == developer
  • 36. API as BrandNew API “Powered by” = =
  • 37. Free!   Free!   HOT or NOT
  • 38. Monetizing APIs Free!  HOT or NOT
  • 39. API Business Models
  • 40. API Business Models, 2012Note:  models  are  not  exclusive  -­‐  one  API  can  support  mul@ple  models  
  • 41. API Business Models
  • 42. API Business Models
  • 43. API Business Models
  • 44. API Business Models
  • 45. HOT or NOT
  • 46. Invisible MashupsOoyala = EC2 + S3 + SQS HOT or NOT
  • 47. +  Operating system = invisible mashup
  • 48. A VC fund for your API API growth rate REST JSONAPI billionaires & trillionaires API as product Hackathons Monetizing APIs Invisible mashups
  • 49. Thank You QuesNons,  ideas,  comments?john@programmableweb.com   @johnmusser    
  • 50. Photo  credits  Hackers:  hXp://www.flickr.com/photos/hackny/5684846071/  Money:  hXp://www.flickr.com/photos/amagill/3366720659  Million  dollars:  hXp://www.flickr.com/photos/ari/3706865646/  Pennies:  hXp://www.flickr.com/photos/puuikibeach/6746802715/  Bored  conference:  hXp://www.flickr.com/photos/padorange/2580180117/      

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