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River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
River Heritage Association Presentation, Ste. Genevieve
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River Heritage Association Presentation, Ste. Genevieve

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This presentation was delivered in August of 2009 to the River Heritage Association in Ste. Genevieve, Missouri. The topic discussed was promoting your destination or attraction via free online …

This presentation was delivered in August of 2009 to the River Heritage Association in Ste. Genevieve, Missouri. The topic discussed was promoting your destination or attraction via free online channels. The options included organizational sites VisitMO.com and CVC or CVB sites. We also discussed the merits of Social Network sites like Facebook and how to leverage the event creation tool.

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Transcript

  • 1. FREE ONLINE MARKETING MADE EASY
  • 2. FREE ONLINE MARKETING MADE EASY (a.k.a. free/cheap marketing ideas when the state budget is cut by more than $7 million dollars)
  • 3. Where to go? • State and Local government sites that look for events and listings in their area • Organization sites (Hotel Associations, B&B Assoc., Common Interest Sites • Social Media – Facebook – Twitter – MySpace – LinkedIn
  • 4. VisitMO.com VisitMO.com is the fastest and easiest way to get exposure to a critical mass of people interested in coming to Missouri. Below are traffic numbers to the site from the last year. The stats are provided by Google Analytics.
  • 5. VisitMO.com • Submitting your business to the site is now fast AND easy! – We’ve implemented a basic listing function – Fewer barriers for approval – http://industrystage.visitmo.com/Default.aspx?t abid=469&returnurl=%2fmanage-listings-and- events.aspx
  • 6. Facebook
  • 7. Facebook What does the average user look like? • More than 150 million active users in the United States • The fastest growing demographic is those 35 years old and older • More than two-thirds of Facebook users are NOT in college Source: Facebook Statistics. http://www.facebook.com/press/info.php?statistics
  • 8. Facebook • Why are sites like Facebook so effective? – Being a part of something – We learn a little about each other – It provides us a channel to express our opinion – It gives us an audience who “we think” cares – It’s so completely different from traditional advertising channels
  • 9. http://www.facebook.com/home.php#/pages/ Cape-Girardeau-MO/River-City-Music- Festival/115841728884?ref=ts
  • 10. Questions?
  • 11. My contact info: Jim Murphy Hoffman | Lewis E-mail: jmurphy@hoffmanlewis.com This presentation will be on the MACVB site as well as HLintheSTL.com
  • 12. FREE ONLINE MARKETING MADE EASY
  • 13. FREE ONLINE MARKETING MADE EASY (a.k.a. free/cheap marketing ideas when the state budget is cut by more than $7 million dollars)
  • 14. Where to go? • State and Local government sites that look for events and listings in their area • Organization sites (Hotel Associations, B&B Assoc., Common Interest Sites • Social Media – Facebook – Twitter – MySpace – LinkedIn
  • 15. VisitMO.com VisitMO.com is the fastest and easiest way to get exposure to a critical mass of people interested in coming to Missouri. Below are traffic numbers to the site from the last year. The stats are provided by Google Analytics.
  • 16. VisitMO.com • Submitting your business to the site is now fast AND easy! – We’ve implemented a basic listing function – Fewer barriers for approval – http://industrystage.visitmo.com/Default.aspx?t abid=469&returnurl=%2fmanage-listings-and- events.aspx
  • 17. Facebook
  • 18. Facebook What does the average user look like? • More than 150 million active users in the United States • The fastest growing demographic is those 35 years old and older • More than two-thirds of Facebook users are NOT in college Source: Facebook Statistics. http://www.facebook.com/press/info.php?statistics
  • 19. Facebook • Why are sites like Facebook so effective? – Being a part of something – We learn a little about each other – It provides us a channel to express our opinion – It gives us an audience who “we think” cares – It’s so completely different from traditional advertising channels
  • 20. http://www.facebook.com/home.php#/pages/ Cape-Girardeau-MO/River-City-Music- Festival/115841728884?ref=ts
  • 21. Questions?
  • 22. My contact info: Jim Murphy Hoffman | Lewis E-mail: jmurphy@hoffmanlewis.com This presentation will be on the MACVB site as well as HLintheSTL.com

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