View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
The degree to which an innovation is perceived as being better than the idea it supercedes
Economic Factors and Rate of Adoption -initial cost -price effects the rate of adoption -measuring at one price point might miss entire picture of rate of adoption
Status Aspects of Innovation -prestige and desire to fit in or impress others
Over-Adoption -the adoption of an innovation by an individual when experts feel that it should be rejected -insufficient knowledge, inability to predict consequences, status aspects -Rationality: use of the most effective means to reach a given goal
The degree to which an innovation is perceived as consistent with the existing values, past experiences, and needs of potential adopters
Compatibility with Values and Beliefs
Compatibility with Previously Introduced Ideas -old ideas are main mental tools to assess new ideas -innovation negativism is is degree to which an innovation’s failure conditions a potential adopter to reject future innovations
Compatibility with Needs -how does an innovation fulfill needs?
Compatibility and Rate of Adoption -the compatibility of an innovation is positively related to its rate of adoption
Technology Clusters - one or more distinguishable elements of technology that are perceived as being interrelated -innovation packages adopt faster than individual ones
Naming an Innovation -awareness of perception and meaning of the name for all potential adopters
Positioning an Innovation -position near similar things for easier adoption -a niche is determined by a new idea’s perceived position relative to 1. previous ideas 2. the characteristics of the new idea that make it similar to, and different from, existing ideas