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Facebook and Brazil
 

Facebook and Brazil

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    Facebook and Brazil Facebook and Brazil Presentation Transcript

    • Facebook in Brazil
      By: Joao Mattos
    • Facebook
      Largest social network in the world
      Founded 2004
      +1,200 employees
      More than 400 million active users
      About 70% are from outside the USA
      70 translations
    • Brazil
      5th Largest country in the world (#1 in LA)
      5th Internet users: 198,739,269
      5th Language spoken online: Portuguese
    • Facebook’s Challenges and Goals
      Share and Connect
      Dominate
      Overcome Orkut in Brazil
      Generate income
      Gain more popularity in Brazil among business
      Find partners
    • Right track
    • Facebook in Brazil
      Number of users on Facebook in Brazil: 4 093 080
      Male users on Facebook in Brazil: 1 921 820
      Female users on Facebook in Brazil: 2 174 720
      Online penetration in Brazil: 6.06 %
    • How to improve
      What Brazilians love? - Find culture elements
      Brazilian news
      Teach
      Reach businesses
      Reach TV Media
      Internet Sites
    • Measure
      Numbers
      Increase of Language translation
      Possible migration from Orkut to Facebook