Presentations still suck here
by Jeanne Trojan on Jun 15, 2010
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Most presentations in the Czech Republic still suck. It's time for a change!
Most presentations in the Czech Republic still suck. It's time for a change!
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Kyrylo Zakharov
'Banque de connaissances' groupe Slideshare http://www.slideshare.net/group/bank-of-knowledge 1 year ago Reply
You make the case well about there being insufficient improvement in presentation quality/standards. It's great to see you are addressing it seriously.
Many presenters haven't lifted the game from the old 'overhead projection' times - the same mistakes are being made; too much information on slides (too 'busy'), sometimes too much glitz...too little 'message', too little focus on the audience's needs and expectations. More than anything, there is little attention given to basic design elements and concepts (like fonts (serif/sans serif), whitespace, colour, content positioning, etc)
However, the result must be about being a 'Presentation', per se. It should not be regarded as a 'PowerPoint presentation' - it just uses PowerPoint as the key tool. Many presenters think that simply employing PowerPoint software will be enough - too little thought is given to the presentation...you cover this clearly.
The 'author' also has to balance the requirements of the actual presenter (often an executive, not the author) with the message they want to convey to the audience. First and foremost, I've found it crucial to be certain what the overall purpose of the presentation is in terms of a message, plus what the presenter wants to avoid - this has a big impact on both the specific, detailed content and the overall feel of the imagery.
I’ve prepared very many presentations and you learn from experience how different 'customers' want them done for them.
Some financial managers I've worked with, for example, demand it plain and simple (absolutely no 'frills' or 'bells and whistles'), and 'kept on message'. Some may want a more light-hearted approach - say, if it's for training purposes.
Excellent presentations are usually done by the large mining/mineral export corporations, where the audience comprises fund managers, shareholders, major customers, etc. The preparation time can be long, but subject to late changes/updates, plus several levels of management generally want to review it and want you to incorporate changes.
The same thing, though, can apply to their website updates, so that they are sometimes not as useful to their audience as they could/should be. Rather than the Marketing people having the overall control, engineers and others can treat it like a 'committee' exercise.
That's why the saying 'a camel is a horse designed by a committee' came into being. 1 year ago Reply
it looks grate how you present about presentation. I would be more than happy if there will be an improvement in presentation in CZ. We are trying achieving it in our company - Results Coaching Systems with our trainer and facilitator. Tough job but doable. I would like to get in touch with you
Thanks and good luck
Vladi 1 year ago Reply
hope you can make it happen in the Czech Republic, we're trying to do the same here in Spain.
In fact we've even been evangelizing the new trends in presentation among our colleagues of Telefónica O2 CZ.
Good luck! 1 year ago Reply