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Carma internet research module   visual design issues

Carma internet research module visual design issues



Comments on the visual design of web surveys

Comments on the visual design of web surveys



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  • AT&T.; "OPEN LOOK: Graphical User Interface Application Style Guidelines." Sun Microsystems, Inc. New York. 1989.Chinell, David F. "System Documentation: The In-Line Approach." John Wiley & Sons. New York. 1990.Dumas, Joseph S. "Designing User Interfaces for Software." Prentice-Hall, Inc. Englewood Cliffs, New Jersey. 1988.Galitz, Wilbert O. "It's Time to Clean Your Windows: Designing GUIs That Work." John Wiley & Sons, Inc. New York: 1994.Hill, A. (1997). Readability Of Websites With Various Foreground/Background Color Combinations, Font Types And Word Styles. Working paper.Helander, Martin G., Patricia A. Billingsley, and Jayne M. Schurick. "An Evaluation of Human Factors Research on Visual display Terminals in the Workplace." The Human Factors Review. Santa Monica, CA: Human Factors Society, 1984, 55-129.Horton, William K. "Designing and Writing Online Documentation." John Wiley & Sons. New York, NY, 1989.Kruk, R. S. and P. Muter. "Reading Continuous Text on Television Screens." Human Factors, 26,3 (1984): 339-345.Powell, James E. "Designing User Interfaces." Microtrend Books. San Marcos: 1990.Rivlin, Christopher, Lewis Robert, & Rachel Davies-Cooper. "Guidelines For Screen Design." Blackwell Scientific Publications. Oxford: 1990.Schmandt, Christopher. "Color Text Display in Video Media." In Color and the Computer. Boston: Academic Press, 1987: 255-266.Trollip, S.and Sales, G., "Readability of computer-generated fill-justified text." Human Factors, 1986, 28, 159-164.Tinker, M. "Legibility of Print." Ames, IA: Iowa State University Press, 1969.

Carma internet research module   visual design issues Carma internet research module visual design issues Presentation Transcript

  • Survey Design Issues: Visual DesignCARMA Internet Research Module Jeff Stanton
  • Visual Design: An IntroductionMay 15-17, 2008 Internet Data Collection Methods (Day 2-2)
  • Goals of Design• Maximize reward to the participant while minimizing cost: show respect while highlighting the importance of accurate and complete response• Reduce the chances of erroneous responses, eliminate extraneous influences that may bias responses• Translated into visual design and interaction design: Aesthetics, clarity, simplicity, ease of use, proper sequence/flow, error minimization, missing response minimizationMay 15-17, 2008 Internet Data Collection Methods (Day 2-3)
  • Stimulus Processing Steps• Perceiving• Attending Visual• Comprehending• Retrieving Cognitive• Deciding• Reporting Motor MotivationalMay 15-17, 2008 Internet Data Collection Methods (Day 2-4)
  • Visual Gestalt • What am I supposed to do next? What information informs the next step? What is my range of action? • Gestalt grouping principles: Proximity, similarity, connectedness, regionality, continuity, closureMay 15-17, 2008 Internet Data Collection Methods (Day 2-5)
  • Color: Bland or Bold?
  • Graphic Elements
  • Edward Tufte: PowerPoint PhluffAlso see: http://norvig.com/Gettysburg/
  • Spacing, Blocking, and “Straightlining”
  • fOnTs• Plain text generally easier to read than italicized and serif easier than sans-serif; proportionally spaced easier than fixed space• Use left justification with ragged right for passages of two lines or more• Black print on top of off-white background the best: medium to medium high contrast• Avoid light colored or white text on dark backgrounds• Avoid intense/saturated coloring of characters under all circumstances• Short wavelength colors (blues and purples) harder to focus and discern for both characters and line art
  • Screen Size• Notebook and laptop computers range from 1024x768 (4:3) to 1920x1200 (8:5)• iPad (1 and 2): 1024 X 768 pixels• iPhone: 320 pixels wide by 480 pixels high• Blackberry ranges from 160 x 160 up to 324 x 352• Nokia phones from 176 X 208 up to 352 X 416• Tablets and many phones permit orientation reversal where a page may appear in landscape or portrait mode• Designing survey pages to fit these different resolutions and maximum sizes generally calls for compact, focused pages that contain just a few related items and response scales and that minimize scrolling• Choosing a survey package that can serve different styles of pages based on the kind of device that is requesting the page; Example: Qualtrics provides a mobile application back-end that recognizes the device
  • Audiences, Bandwidth, and Page Load Time• While workplace, school, and home computers often have high speed connections to the Internet there are still populations with highly limited bandwidth: – People in rural locations that still depend on dialup or 3G – Technology users in developing countries that may lack high speed network infrastructure – Mobile users including travelers, students – Users in hotels, cafes, and other locations that offer wifi to large groups of people• Because some of these groups may be responding to your survey, page load time can still be an important factor; graphical page backgrounds, logos, graphics, still pictures, and videos all require fast Internet connections