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Carma internet research module getting started with qualtrics



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  • 1. Getting Started with Qualtrics
    CARMA Internet Research Module
    Jeff Stanton
  • 2. Qualtrics Sign-up
    Go to and click on “free account”
  • 3. Qualtrics Account Name & Password
    Provide a verification email (must be a working address) and a password
  • 4. Qualtrics Home Screen
    After you verify your account with the email link, go to the home screen and click “Create Survey”
  • 5. 3 methods of starting new survey
    Lower left: Create from copy; easy way to make multiple versions of a survey with slight differences (such as a treatment)
    Lower right: Library of existing templates
    Upper: Quick survey builder; like a wizard; we will use this
  • 6. Create a new question
    Survey editing dashboard:
    Large lower left pane for editing question content
    Mid-page toolbar for functions that cover the survey as a whole
    Top-page toolbar (blue tabs) for account-level functions
  • 7. Editing question text & response options
    Click to type in the question stem
    Then add two or more response options
    Notice the formatting control options in the right hand pane
    Text is saved as you click away; options are saved immediately
  • 8. Preview your work
    Click at anytime to preview what you have created so far
    Preview pops up in a new browserwindow
    Test frequently toensure you are getting whatyou want
  • 9. Now do some experiments
    Try having a question that allows multiple answer selections
    Try using branching
    Try creating a Likert-type question with a multi-point rating scale
    Can you create a “bank” of Likert-type questions that is compact?