UIE Virtual Seminar
January 15, 2009
www.uie.com
The Road to
Informed Decisions
Jared M. Spool
User Interface Engineering

1. ion 2.
at Infe
erv renc
bs e
O
4.
Recomm
end-
3. ation
Opinion
Solid
5. Inferences
Decision are Critical

Differences & Similarities
‣Highlights of special offers
‣Search capabilities
‣Prominence of product lines
‣Tabbed interface
‣Prominence of pricing
‣Visually distinct special offers
‣City listing
‣Brand listings
‣Bundle availability

#1
Evaluate in
2 days
#2
Alternatives
#3
Current Design
#4
Under $10k
#5

UIE Virtual Seminar
January 15, 2009
www.uie.com
The Road to
Informed Decisions
Jared M. Spool
User Interface Engineering