0
The Best is the Enemy
of the Good

Jared M. Spool (@jmspool)   User
reed spool                  Interface
                ...
reed spool
Wikipedia
Professional Magic

Experience Design
Creative

               Business

 Community
 of Practice
Part I:

Mastery
Being a beginner sucks


            Mimic


                         Innovate
MobileWhack.com
Being a beginner sucks


            Mimic


                         Innovate
LingsCars.com
TechCrunch
Site
Are we plotting the path of
        mastery?
Part II:

Renaissance
   Man
            man*
          o
 or W
   * Renaissance Person
      just sounds stupid.
Knowledge of
every aspect
Learn how to save
  your ass when
 things go wrong
Yearn to learn
Storytelling        Agile               Sketching
                                Methods
    Ethnography                 ...
Are we
building Renaissance Men?
                nce W omen*
    d Ren aissa
  an

             * Who will kick the men’s ...
Part III:

Practice
Practice is not work.
Practice makes you
 a better person.
Practice doesn’t make perfect.
Perfect practice makes perfect.
Practice never becomes fun.
 You have to make it fun.
When do we allow ourselves the
    time    space     budget
           to practice?
Storytelling        Agile               Sketching
                                Methods
    Ethnography                 ...
The Best is the Enemy
     of the Good
The Best is the Enemy
of the Good
 Are we plotting the path of mastery?

 Are we building Renaissance People?

 When do we...
More Info from User
Interface Engineering
 Newsletter: UIEtips (FREE)

 UIE Virtual Seminars

 User Interface 15 Conferenc...
The Best is the Enemy of the Good
The Best is the Enemy of the Good
The Best is the Enemy of the Good
The Best is the Enemy of the Good
The Best is the Enemy of the Good
The Best is the Enemy of the Good
The Best is the Enemy of the Good
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The Best is the Enemy of the Good

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Similarities in Perfection Between Magic & Design

Ultimately, we want to provide a perfect experience -- one devoid of flaws and full of delight. This is where experience design and professional magic have much in common, as our desire for perfection is behind what's driving us.

What you may not realize, however, is professional magic has a hundred year jump on experience design. That field's drive for perfection started before the time of Houdini, in the late 1800s. The methods, philosophies, and culture behind their drive has gone through many years of refinement and maturation. There's a lot that today's experience designers can learn from how professional magicians approach their craft.

In this one-of-a-kind presentation, Jared Spool (who studies design) and Reed Spool (who studies and practices professional magic) will discuss the similarities of these two fields and their drive for perfection.

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Transcript of "The Best is the Enemy of the Good"

  1. 1. The Best is the Enemy of the Good Jared M. Spool (@jmspool) User reed spool Interface Engineering
  2. 2. reed spool
  3. 3. Wikipedia
  4. 4. Professional Magic Experience Design
  5. 5. Creative Business Community of Practice
  6. 6. Part I: Mastery
  7. 7. Being a beginner sucks Mimic Innovate
  8. 8. MobileWhack.com
  9. 9. Being a beginner sucks Mimic Innovate
  10. 10. LingsCars.com
  11. 11. TechCrunch
  12. 12. Site
  13. 13. Are we plotting the path of mastery?
  14. 14. Part II: Renaissance Man man* o or W * Renaissance Person just sounds stupid.
  15. 15. Knowledge of every aspect
  16. 16. Learn how to save your ass when things go wrong
  17. 17. Yearn to learn
  18. 18. Storytelling Agile Sketching Methods Ethnography Analytics Information Usability Social Architecture Practices Use Cases Networks Marketing Information Visual Design Design Experience Design Design Process Interaction Management Design Technology Critiquing Copy Editing & Presenting Writing Curating Business Facilitating Domain Knowledge Knowledge ROI
  19. 19. Are we building Renaissance Men? nce W omen* d Ren aissa an * Who will kick the men’s asses, as we all know.
  20. 20. Part III: Practice
  21. 21. Practice is not work. Practice makes you a better person.
  22. 22. Practice doesn’t make perfect. Perfect practice makes perfect.
  23. 23. Practice never becomes fun. You have to make it fun.
  24. 24. When do we allow ourselves the time space budget to practice?
  25. 25. Storytelling Agile Sketching Methods Ethnography Analytics Information Usability Social Architecture Practices Use Cases Networks Marketing Information Visual Design Design Experience Design Design Process Interaction Management Design Technology Critiquing Copy Editing & Presenting Writing Curating Business Facilitating Domain Knowledge Knowledge ROI
  26. 26. The Best is the Enemy of the Good
  27. 27. The Best is the Enemy of the Good Are we plotting the path of mastery? Are we building Renaissance People? When do we allow ourselves the time, space, or budget to practice?
  28. 28. More Info from User Interface Engineering Newsletter: UIEtips (FREE) UIE Virtual Seminars User Interface 15 Conference uiconf.com Site: www.uie.com Twitter, LinkedIn, Facebook: jmspool
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