+ Follow

• 75,934 views

On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets ...

On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets -- secrets that every designer should know about.

If one looks closely at what the team at Amazon has built, it's filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon's exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.

In this entertaining presentation, Jared will share some of UIE's latest research into the hidden treasures of (the) Amazon.

You'll learn:
+ The simple Yes/No question that increased revenues by more than $1 billion
+ The elegant subtlety of Amazon's security system
+ Why Amazon's business model is more than meets the eye (and why designers need to care)
+ The wins and losses that Amazon has had with social media functionality

Accessibility

• View text version

Categories

• Books
• Design

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Flagged as inappropriate Flag as inappropriate

Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

None Pornographic Defamatory Illegal/Unlawful Spam Other Terms Of Service Violation Cancel

File a copyright complaint

133 Embeds 15,609

http://www.uie.com	4911
http://www.laurentbourrelly.com	4538
http://jungshadow.com	1700
http://www.getelastic.com	1060
http://www.slideshare.net	793
http://padicode.com	273
http://www.webanalisten.nl	246
http://www.business-garden.com	225
http://jasonputorti.com	215
http://www.4tempsdumanagement.com	207
http://iatelevision.blogspot.com	195
http://www.ocourtois.fr	132
http://www.marketingtechblog.com	130
http://www.mimiqiao.com	100
http://michaelslevy.blogspot.com	79
http://blog.res-pons.net	77
http://longdlog.blogspot.com	57
http://www.wablog.nl	41
http://eblog.star-cooperation.com	33
http://blog.web-media.co.uk	30
http://lanyrd.com	24
http://www.techgig.com	24
http://marketingtechblog.com	22
http://static.slidesharecdn.com	22
http://www.arttusgroup.com	20
http://rubyrailsandwindows.blogspot.com	19
https://twitter.com	18
http://gepelmeny.blog.hu	17
http://interactivesnack.wordpress.com	16
http://paper.li	15
http://iamvictorio.us	14
http://xiaoliyi.wordpress.com	14
http://blog.ryaneby.com	12
http://innovatoren.se	11
http://www.upamn.org	11
http://pukomuko.tumblr.com	10
http://us-w1.rockmelt.com	10
http://sandiego-webmaster.com	10
http://www.espiratecnologias.com	10
http://uxslides.tumblr.com	9
http://iatelevision.blogspot.fr	8
http://translate.googleusercontent.com	8
http://vcorbust.com	8
http://iatelevision.blogspot.co.uk	8
http://jimblogdog.blogspot.com	7
http://www.arttus.co	7
http://ibizmod.com	7
http://iatelevision.blogspot.de	7
https://travis-smith.squarespace.com	7
http://www.web-media.co.uk	6
http://travisbsmith.squarespace.com	6

More...

Statistics

Likes

202

Downloads

1,727

Comments

13

Embed Views

15,609

Views on SlideShare

60,325

Total Views

75,934