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Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
Social media in a crisis
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Social media in a crisis

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A presentation given by Jon Silk and Shaun Wootton at the PR Week and Waggener Edstrom event 'Social media in a crisis' on April 28, 2010.

A presentation given by Jon Silk and Shaun Wootton at the PR Week and Waggener Edstrom event 'Social media in a crisis' on April 28, 2010.

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Transcript

  • 1. Social media in a crisis<br />April 28, 2010<br />
  • 2. Let’s get a few things straight<br />The media is not changing.<br /><ul><li>The Guardian had 37m unique visits in December ‘09.
  • 3. Every Sky News journalist is on Twitter.
  • 4. People watched 2.5bn videos on Facebook in February ‘10.
  • 5. 75% of Americans watched a YouTube video last month.
  • 6. ‘Social networking is a reward system for paying attention.’Staci D Kramer, The Guardian</li></ul> (It has already changed.)<br />
  • 7. Let’s get a few things straight<br />Technology is powering ahead.<br /><ul><li>26% of people globally are online.
  • 8. 51% of Europeans will have mobile broadband by 2012.
  • 9. 60% of web users read the news online.
  • 10. 13% already read the news on a mobile phone.</li></ul> (Mobile is the new online.)<br />
  • 11. Let’s get a few things straight<br />So what does that mean to you?<br />
  • 12. The new corporate crisis<br />In a corporate crisis:<br /><ul><li>Time is (even more) critical
  • 13. Everyone is a spokesperson
  • 14. New media beats old media?
  • 15. Technology can help!</li></li></ul><li>The new corporate crisis<br />
  • 16. The new corporate crisis<br />
  • 17. The new corporate crisis<br />
  • 18. Everyone is a publisher<br />
  • 19. YOUR TURN.<br />Rules: <br />One take only!<br />9.30am deadline<br />Everybody has a go...<br />
  • 20. The brand as publisher<br />You are a publisher.<br />Newsgather. Respond. Promote.<br />
  • 21. The brand is a publisher<br />
  • 22. The brand is a publisher<br />
  • 23. The brand is a publisher<br />
  • 24. Top tips<br />Tips for the video star.<br /><ul><li>Be prepared to be a spokesperson, not just a PR.
  • 25. Be ready to comment anywhere, at any time.
  • 26. Don’t comment unless you know the facts.
  • 27. Use your media training knowhow.
  • 28. Be firm but polite. Don’t run off.</li></ul>But most of all, be prepared.<br />

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