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Using the viral nature of the web to increase your influence

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Presentation on blogging for aspiring minority journalists of faith given in NY City. http://www.worldji.com/conferences.asp?conference_id=17

Presentation on blogging for aspiring minority journalists of faith given in NY City. http://www.worldji.com/conferences.asp?conference_id=17

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  • Transcript

    • 1. Using the viral nature of the web to increase your influence Blogging for Journalists
    • 2. What is a blog?
      • Web pages used to be static; blogging software revolutionized the web.
      • A blog is chronological, easy to update, and automatically archived.
      • Most blog platforms provide for tagging, keywords, and other categorizing functions.
      • Bloggers can be pundits, reporters opinion writers or activists.
      • Blogs provide direct links to sources and references.
      • What is your favorite blog?
    • 3. Choosing a Blogging Platform
      • Cost: Cost shouldn't be a huge issue while considering a blog platform.
        • Some great fee based platforms such are TypePad or MoveableType .
        • Blogger and WordPress are free!
      • Expertise: What do you know about blogging and blog design?
        • Blogger's drag and drop templates are best for beginners. You can also find cool free templates through Google.com
        • The WYSIWYG templates employed by the free platforms make blogging a breeze for the technically challenged.
        • WordPress gives advanced users more control.
        • http://www.problogger.net/archives/2006/02/15/choosing-a-blog-platform/
    • 4. Create a blog in 3 easy steps:
      • 2 minute video with instructions on how to start a Blogger.com blog.
    • 5. Why should a journalist care?
      • Are you prepared to adapt? New-Media is forcing an evolution on traditional print media
      • Generally speaking, three important constituencies read blogs: influencers, other journalists and politicians.
    • 6. How can blogging help you?
      • Blogging allows you to cover stories left on the cutting floor.
      • Blogging is a great way to connect & interact with your readership.
      • Blogging is a good way to explore topic ideas or stories.
      • Blogging is a good way for a local paper reporter to gain national readership.
    • 7. How can blogging help you?
      • Improve your writing & debating skills.
      • Give yourself credibility & authority on an important issue or topic.
      • Get TV & Radio interview opportunities – a chance to be influential.
      • Land your next great job (watch out…this can go both ways).
      • Attract the attention of a book publisher?
    • 8. Making your blog a success…
      • Write purposeful and consistent content.
        • Try to keep your writing focused.
          • Keyword concentration.
        • Publish with consistency.
          • Readers come to expect it.
        • Get your facts right…or your readers will.
          • Trackbacks and links gives your readers a participator role in your work.
    • 9. Finding your voice:
      • What issue matters most to you?
      • Three things matter a lot to me…
      • The Latino culture and assimilation
      • Education
      • The value of self-responsibility
    • 10. Increase your Word Power…
      • Create New Worlds 
      • Creatively use the whole quiver of communications arrows that God has placed at our disposal and dispersal.
      • YouTube
      • Flickr
      • Blogging
      • Podcasting
    • 11. Blogging and the web is another way to tell stories and connect them to the Greatest story… His Story .
    • 12. Books you need to get!
      • BLOG : Understanding the Information Reformation that’s Changing Your World By Hugh Hewitt
      • In, But Not Of : A Guide to Christian Ambition by Hugh Hewitt
      • An Army of Davids : How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths by Glenn Reynolds
    • 13. Resources:
      • www.josuesierra.net Post questions, leave comments. Email me at [email_address]
      • http://weblogs.about.com/od/bloggingtips/
      • How to start a blogger blog (video): http://www.youtube.com/watch?v=bU4gXHkejMo
      • http://Help.blogger.com
      • Blogging and Christian Worldview: http://www.josuesierra.net/?p=209