The more inline your content is with your blog’s purpose, the more concentrated your use of keywords will be throughout the entire blog. The more diverse your blog’s content, the more diffused your keyword usage will be across all of your blog.
Make lists of the topics you will write about in keeping with your blog’s purpose. Stick to those subjects as much as possible to build your blog’s reputation as the place to come for answers on those subjects and to increase your credibility on the subject.
Creatively use the whole quiver of communications arrows that God has placed at our disposal and dispersal.
Whether it be for advancing a political cause, advocating for a cause or ministry, or speaking truth into the culture, make most use of video (youtube), audio (podcasting), pictures (Flickr), animations (slideshare.net) and more to get the message out.
“ Language,” observes historian John Lukacs, “is a very mysterious gift from God. In the beginning was the Word. Not the Fact. Not the Picture. Not the Number. Not the Image. It is through words that we relate to each other. It is through words that we can give pain or pleasure to each other. And because of this . . . the choice of the word is not only a matter of accuracy, not only an aesthetic choice; it is a moral choice how I describe something that has happened ” (Books and Culture, July/August, 2000).