Social Media Marketing  For The US Hispanic Market
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Social Media Marketing For The US Hispanic Market

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Using social media marketing to build your brand in the US Hispanic Market

Using social media marketing to build your brand in the US Hispanic Market

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Social Media Marketing  For The US Hispanic Market Social Media Marketing For The US Hispanic Market Presentation Transcript

  • USING SOCIAL MEDIA MARKETING TO BUILD YOUR BRAND IN THE HISPANIC MARKETBy: Javier M. SantosSocial Media Marketing Consultant
  • SITUATION• U.S. Hispanics are known to be avid consumers of social media, but few marketers are using Spanish- language Facebook fan pages to reach out to them. Source: Hispanic Fact Pack 2011
  • SITUATION Source: Hispanic Fact Pack 2011
  • SITUATION• Fact: A quick sample revealed that from184 different US brands only 34 had any kind of Spanish- language presence on Facebook.• Facebook Spanish-language brand fans pages: 1.96 millions.• Facebook English-language brand fans pages:106.4 millions. Source: AdAge Hispanic Magazine
  • SITUATION• Marketers that do try to engage Hispanics online often make mistakes, ranging from simply repurposing Spanish-language content from other countries to allowing stale content to remain online indefinitely.
  • OUR PERCEPTION• For brands willing to put up Spanish-language Facebook pages, theres a huge payoff!
  • DO’S AND DON’TS• Use human translators that understand the culture.• Dont do partial translation, with some links in Spanish and some in English.• Dont just translate content from a general market site without changing the images, too.• Dont put a Spanish-language site up, then neglect to monitor it and engage with users. And avoid orphaned social media that lacks links and easy navigation.
  • WHAT CAN WE OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  • OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & 3 Months Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  • LANDING PAGE EXAMPLES
  • OUR OFFER• Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  • KIA MOTORS FACEBOOK BUSINESS PAGE
  • OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  • RESULTS FOCUSED APPROACH• Fan Growth• Promotions• Grow Sales• Build Your Brand• Product Sampling
  • SAMPLE OF OUR WORK
  • ADVERTISING CAMPAIGN
  • ADVERTISING CAMPAIGN
  • CAMPAIGN RESULTS
  • OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  • SMMD LoginPublishing Area
  • SMMD Engagement AreaMeasurement Area
  • OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  • LANDING PAGE TRAFFIC REPORT•Number of Visitors•Conversion Rate•Navigation Origin
  • FACEBOOK FAN PAGE TRAFFICT REPORT•Number of visitors•Demographic •Gender •Age
  • OPTIONAL SERVICESAdvanced QR Code Campaign Manager
  • WHERE TO PLACE QR CODES Source: Hispanic Fact Pack 2011
  • ANALYTICSDepending on the campaign set up, the following analyticsdata is available: •Real time hourly scans •Scans •Goals •Time on site •Page views •Unique scans •Demographics •Media response comparisonThe interactive reports are generated in real time.
  • GTA’S ADDITIONAL SERVICES• Spanish language full website development• Company Identity o Logo o Business Cards o Letterhead o Brochure o Flyer• Print Media Campaign• Customer Database Build Up• YouTube Channel Setup (Info-commercials)• Online Store
  • IT’S YOUR CHOICE!NO HABLO ESPAŇOL…
  • IT’S YOUR CHOICE!BUILD YOUR BRAND AMONG THE HISPANIC MARKET!
  • ABOUT USG TA I n t e r n e t M a r k e t i n g i s a n i n n o v a t i v e f i r m w i t h 1 4 yearsexperience in the Puerto Rico market. Our staff is specialized inmarketing, programming, art and technology to provide On-linehigh quality consulting services in: – Corporate Internet Interactions – E-Commerce Solutions – Interactive Data AnalyticsOur services are designed according to the characteristics andrequirements of our individual Clients.G TA I n t e r n e t M a r k e t i n g o w n s a n e s t a b l i s h e d a n d a c c e s s i b l e o f f i c ewith the technological infrastructure required to give excellentservice to our Clients (such as Kia Motors, Serrallés, El Meson,Ma n a t í Me d i c a l Ce n t e r, a mo n g ma n y o t h e r s ) .
  • ABOUT USG TA i s a m e m b e r o f s e v e r a l p r e s t i g i o u s o r g a n i z a t i o n s s u c h a s t h eInternet Advertisement Bureau- IAB, Internet Society- PuertoRico, SME- Sales and Marketing Executives Association, and LaCámara de Comercio de Puerto Rico.We will be more than happy to assist you to accomplish yourbusiness goals. For more information, please visit us atw w w. gta. ma
  • THANKSFor more information, please visit us @ w w w. g t a . m a