USING SOCIAL MEDIA MARKETING TO BUILD    YOUR BRAND IN THE HISPANIC MARKETBy: Javier M. SantosSocial Media Marketing Consu...
SITUATION• U.S. Hispanics are known to be avid consumers of  social media, but few marketers are using Spanish-  language ...
SITUATION            Source: Hispanic Fact Pack 2011
SITUATION• Fact: A quick sample revealed that from184 different  US brands only 34 had any kind of Spanish-  language pres...
SITUATION• Marketers that do try to engage Hispanics online  often make mistakes, ranging from simply  repurposing Spanish...
OUR PERCEPTION• For brands willing to put up Spanish-language  Facebook pages, theres a huge payoff!
DO’S AND DON’TS• Use human translators that understand the culture.• Dont do partial translation, with some links in  Span...
WHAT CAN WE OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & ...
OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & 3 Months...
LANDING PAGE EXAMPLES
OUR OFFER• Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Soc...
KIA MOTORS FACEBOOK BUSINESS PAGE
OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertis...
RESULTS FOCUSED APPROACH• Fan Growth• Promotions• Grow Sales• Build Your Brand• Product Sampling
SAMPLE OF OUR WORK
ADVERTISING CAMPAIGN
ADVERTISING CAMPAIGN
CAMPAIGN RESULTS
OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertis...
SMMD                         LoginPublishing Area
SMMD                          Engagement AreaMeasurement Area
OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertis...
LANDING PAGE TRAFFIC REPORT•Number of Visitors•Conversion Rate•Navigation Origin
FACEBOOK FAN PAGE TRAFFICT REPORT•Number of visitors•Demographic   •Gender   •Age
OPTIONAL SERVICESAdvanced QR Code Campaign Manager
WHERE TO PLACE QR CODES                   Source: Hispanic Fact Pack 2011
ANALYTICSDepending on the campaign set up, the following analyticsdata is available:   •Real time hourly scans   •Scans   ...
GTA’S ADDITIONAL SERVICES• Spanish language full website development• Company Identity   o Logo   o Business Cards   o Let...
IT’S YOUR CHOICE!NO HABLO ESPAŇOL…
IT’S YOUR CHOICE!BUILD YOUR BRAND AMONG THE HISPANIC MARKET!
ABOUT USG TA I n t e r n e t M a r k e t i n g i s a n i n n o v a t i v e f i r m w i t h 1 4                            ...
ABOUT USG TA i s a m e m b e r o f s e v e r a l p r e s t i g i o u s o r g a n i z a t i o n s s u c h a s t h eInternet...
THANKSFor more information, please visit us @            w w w. g t a . m a
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Social Media Marketing For The US Hispanic Market

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Using social media marketing to build your brand in the US Hispanic Market

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Social Media Marketing For The US Hispanic Market

  1. 1. USING SOCIAL MEDIA MARKETING TO BUILD YOUR BRAND IN THE HISPANIC MARKETBy: Javier M. SantosSocial Media Marketing Consultant
  2. 2. SITUATION• U.S. Hispanics are known to be avid consumers of social media, but few marketers are using Spanish- language Facebook fan pages to reach out to them. Source: Hispanic Fact Pack 2011
  3. 3. SITUATION Source: Hispanic Fact Pack 2011
  4. 4. SITUATION• Fact: A quick sample revealed that from184 different US brands only 34 had any kind of Spanish- language presence on Facebook.• Facebook Spanish-language brand fans pages: 1.96 millions.• Facebook English-language brand fans pages:106.4 millions. Source: AdAge Hispanic Magazine
  5. 5. SITUATION• Marketers that do try to engage Hispanics online often make mistakes, ranging from simply repurposing Spanish-language content from other countries to allowing stale content to remain online indefinitely.
  6. 6. OUR PERCEPTION• For brands willing to put up Spanish-language Facebook pages, theres a huge payoff!
  7. 7. DO’S AND DON’TS• Use human translators that understand the culture.• Dont do partial translation, with some links in Spanish and some in English.• Dont just translate content from a general market site without changing the images, too.• Dont put a Spanish-language site up, then neglect to monitor it and engage with users. And avoid orphaned social media that lacks links and easy navigation.
  8. 8. WHAT CAN WE OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  9. 9. OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & 3 Months Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  10. 10. LANDING PAGE EXAMPLES
  11. 11. OUR OFFER• Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  12. 12. KIA MOTORS FACEBOOK BUSINESS PAGE
  13. 13. OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  14. 14. RESULTS FOCUSED APPROACH• Fan Growth• Promotions• Grow Sales• Build Your Brand• Product Sampling
  15. 15. SAMPLE OF OUR WORK
  16. 16. ADVERTISING CAMPAIGN
  17. 17. ADVERTISING CAMPAIGN
  18. 18. CAMPAIGN RESULTS
  19. 19. OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  20. 20. SMMD LoginPublishing Area
  21. 21. SMMD Engagement AreaMeasurement Area
  22. 22. OUR OFFER• Spanish Language Call to Action Landing Page• Spanish Language Facebook Fan Page Setup• Facebook App & Advertising Campaign• Social Media Marketing Dashboard Tool• Detailed Analytics Monthly Report• End User Training
  23. 23. LANDING PAGE TRAFFIC REPORT•Number of Visitors•Conversion Rate•Navigation Origin
  24. 24. FACEBOOK FAN PAGE TRAFFICT REPORT•Number of visitors•Demographic •Gender •Age
  25. 25. OPTIONAL SERVICESAdvanced QR Code Campaign Manager
  26. 26. WHERE TO PLACE QR CODES Source: Hispanic Fact Pack 2011
  27. 27. ANALYTICSDepending on the campaign set up, the following analyticsdata is available: •Real time hourly scans •Scans •Goals •Time on site •Page views •Unique scans •Demographics •Media response comparisonThe interactive reports are generated in real time.
  28. 28. GTA’S ADDITIONAL SERVICES• Spanish language full website development• Company Identity o Logo o Business Cards o Letterhead o Brochure o Flyer• Print Media Campaign• Customer Database Build Up• YouTube Channel Setup (Info-commercials)• Online Store
  29. 29. IT’S YOUR CHOICE!NO HABLO ESPAŇOL…
  30. 30. IT’S YOUR CHOICE!BUILD YOUR BRAND AMONG THE HISPANIC MARKET!
  31. 31. ABOUT USG TA I n t e r n e t M a r k e t i n g i s a n i n n o v a t i v e f i r m w i t h 1 4 yearsexperience in the Puerto Rico market. Our staff is specialized inmarketing, programming, art and technology to provide On-linehigh quality consulting services in: – Corporate Internet Interactions – E-Commerce Solutions – Interactive Data AnalyticsOur services are designed according to the characteristics andrequirements of our individual Clients.G TA I n t e r n e t M a r k e t i n g o w n s a n e s t a b l i s h e d a n d a c c e s s i b l e o f f i c ewith the technological infrastructure required to give excellentservice to our Clients (such as Kia Motors, Serrallés, El Meson,Ma n a t í Me d i c a l Ce n t e r, a mo n g ma n y o t h e r s ) .
  32. 32. ABOUT USG TA i s a m e m b e r o f s e v e r a l p r e s t i g i o u s o r g a n i z a t i o n s s u c h a s t h eInternet Advertisement Bureau- IAB, Internet Society- PuertoRico, SME- Sales and Marketing Executives Association, and LaCámara de Comercio de Puerto Rico.We will be more than happy to assist you to accomplish yourbusiness goals. For more information, please visit us atw w w. gta. ma
  33. 33. THANKSFor more information, please visit us @ w w w. g t a . m a
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